Surely it’s been pretty obvious since the original Nine News Regional bulletins were axed in March last year and weren’t relaunched until August as Nine News Local?
I’m actually surprised the 5.30pm bulletin hasn’t permanently moved to 9Go!
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yep … the only reason why television (and radio) stations are forced to do local news is so that local pollies can get their faces on … saves them having to actually go out and talk to constituents …
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well the local abc radio here in Ballarat has more local news for the Ballarat southwestern region then nine news local lol and power fm and 3ba lol
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On SC9 in Queensland this afternoon leading up to 5.30pm there was one promo regarding the news being on 9Go! and just before 5.30 a message to SA viewers to switch to 9Go! for continued tennis. There was no news update during that period.
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Why on earth would they shaft their only local news onto a secondary channel. Based on the AO ratings - not many people are watching the tennis. I’m sure more people would prefer to watch the local news than tennis at 5.30
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The whole concept of a secondary channel is an out dated concept with the switch off of analogue TV a few years ago. TV networks should be training their audience that if they watch 9GO it’s still Channel Nine it should not be regarded as a secondary channel.
I would say SCA thought the ratings would be higher. Or it is a requirement that the Open be broadcast on the main channel. But with appropriate advertising it should not matter.
What are you talking about
9Go gets 1/5th of the viewership of the flagship channel. And has a budget probably 1/10th. It IS a second tier channel
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Yes because it’s advertised as a secondary channel which it should not be. There should be no such concept as a primary or secondary channel.
To some extent, the whole concept of a primary channel and secondary channels will always exist whether people here like it or not.
Sure, 9Go! and 9Gem have been on-air for over a decade now. But Nine’s main channel has been around for several more decades before GO! and GEM were even thought of.
Yep. There are reasons why Nine have largely kept LCN-9 untouched since Digital TV began over two decades ago, while they’ve been fine with shuffling 9Go! and 9Gem around the EPG a bit in recent years.
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Big difference between, say, putting a sports code on a HD multichannel versus dumping local news onto an ill-fitting SD channel with no promotion
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Given this reminder for Adelaide/SA viewers, it’s bizarre Nine/SCA didn’t move the tennis to 9Go! from 17:30. The ‘news coming up/switch to 9Go! to keep watching the tennis’ announcement/reminder could’ve easily included the additional markets.
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Nine’s business plan is to have the multis as second tier channels. There is a concept, because that’s the entire business plan: a flagship primary network that attracts the majority of spend and revenue, and a suite of secondary channels with minor programming investments to scoop up additional demos and revenue around the edges
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They could’ve moved Nine Local to 6:00pm and just return to Tennis at 6:30pm in regional.
But no.
@jason120au Having multiple channels under one owner targeting the same general demographic does not make sense. It never has and never will. Neither does firing up a temporary multichannel to air displaced programming as it would be a waste of technical resources and labor.
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If that were to happen, what would happen with the metro news?
They no doubt wanted to keep the broadcasting arrangements as simple as possible internally.
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Don’t air it at all…
I think viewers prefer local news and can survive without the metro service for a week.
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Here’s a bold idea…why not run Nine News Local as a composite bulletin (one for each of QLD, SNSW/ACT & Victoria) at 6pm with the regional, state, national and international content for a couple of weeks?
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Unfortunately, they can’t do it in QLD due to Nine News Darwin occupying the studio from 6:30pm QLD time.
It would be a good trial though. It won’t be much more expensive than the current format.
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That would be much better.
It’d remove the of-no-interest Sydney/Melbourne/Brisbane local stories which are currently in the metro bulletins & were used as padding in the former 9News regional bulletins.
Viewers would still get at-least-as-uninteresting stories from elsewhere in the region (same as now on 9News Local), but overall less stuff of no interest.
A little more work as it’d be a 1 h bulletin, but avoids the extra work of the pre-recorded local windows in the previous regional bulletins.
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