Nine News Local

Yes, it was in the affiliate agreement - SCA pay 50% of revenue, and in return for the high figure Nine will produce the News using their own resources. All SCA have to do is provide the local office space and whatever is required of playout to insert the news content over the top of the dirty feed.

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The national numbers Seven News and Nine News are largely based on the relay on the metro bulletin. Any bulletin that is purely local does not count. In the case of bulletins where there is no metro relay and the main news includes national reports like NBN, ReionalTAM includes those.

Shorter version of the promo

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What’s with the QLD police car in the promo? You think they would use only local pictures.

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Yeah I know, I was just asking about it because it looked like every other image was of Canberra expect that one so it kind of looked odd.

Edit: Nevermind i was going off the 15sec promo. I watched the 30sec promo and it has some images from other places.

9 News Canberra Facebook page cover photo has been updated.

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Illawarra version:

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I wonder why they aren’t promoting it being at 6pm? Trying to hide that it’s a replacement service?

Also, I certainly prefer how the Nine news logo and location tag looks on the promo end cap, compared to that cover image.

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Surprised nine haven’t told win to stop using their graphics yet.

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I reckon Nine should just let the baby have his bottle. Less and less people will be watching WIN as the roll out continues anyway.

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I get what your saying, but WIN should really step up, they are no way affiliated with Nine anymore. Surely WIN is breaching some sort of rule, they are copying another companys image.

can you copyright blue worlds? or a red line?

Cadbury copywrited the colour purple. Anything is possible.

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That was overturned in the UK case

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Yeah, there are way too many similarities there between those 9 News and WIN News images for my liking!!

I’d be making WIN change that personally if I was Nine

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Nine would have to try to trademark the look first, at which point WIN would object to the registration by saying, we’ve been using that look for years (and you didn’t say anything) so you can’t.

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Don’t get me wrong, it would be great if they launched a Ten inspired look and feel. I just feel that if they’re going to make a stand against Nine and continue to copy their brand and confuse their own viewership, then they deserve to cop whatever happens to them as a result. Just another nail in the coffin. They’re more interested in getting back at Nine than moving the fuck on and developing their own news identity. Mappy, the flooding of AAN, the retention of the 8x LCN range… they’re stuck in the past.

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The problem is that viewers wanting the Nine service might become confused and watch the WIN service instead, especially since it’s only been six months since the affiliation change and some may still think WIN is just another name for Nine.

Fully distancing themselves from Nine isn’t what WIN wants to do in this instance. They want to remain as similar as possible to ride on the coattails of a competing (and arguably better) service. They want viewers to accidentally view their service instead of Nine’s. It’s a desperate strategy but one which many networks previously have utilised.

Remember when Seven debuted those supers with the globe in the right hand corner, which looked identical to Nine’s supers at the time? I do. Many veterans of this forum will remember one member here by the name of Evo going off the rails because of the globe too :wink: Unless Nine threaten legal action or WIN News know it’s a losing strategy, I can see their branding staying beyond the launch.

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I don’t know if I’d call myself one of Media Spy’s veterans, but I vividly remember that particular member’s fascination with the Seven News globe back in 2012-13. Was good for a laugh at times! :smiley:

As for WIN News’ branding strategy, I honestly don’t think Nine really care what their former affiliate is doing now since newer look sets & graphics have been/are being rolled out for Nine News. As it’s already been pointed out, probably less and less people will be watching WIN News as the rollout of new regional editions of Nine News progresses anyway.

Maybe WIN should change their theme music but if I was Nine, I’d probably considering updating the theme music for the news anyway since it’s even older than Sydney’s news set that has just been replaced. Laurence Schuberth (he’s still at NBN, isn’t he?) giving the Nine News or “Cool Hand Luke” signature theme the same treatment that NBN News’ theme music got in 2014 would probably make for a pretty decent sounding update to Nine’s current news theme, if you ask me.

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What ever happened to him/her?

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