Don’t air it at all…
I think viewers prefer local news and can survive without the metro service for a week.
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Here’s a bold idea…why not run Nine News Local as a composite bulletin (one for each of QLD, SNSW/ACT & Victoria) at 6pm with the regional, state, national and international content for a couple of weeks?
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Unfortunately, they can’t do it in QLD due to Nine News Darwin occupying the studio from 6:30pm QLD time.
It would be a good trial though. It won’t be much more expensive than the current format.
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That would be much better.
It’d remove the of-no-interest Sydney/Melbourne/Brisbane local stories which are currently in the metro bulletins & were used as padding in the former 9News regional bulletins.
Viewers would still get at-least-as-uninteresting stories from elsewhere in the region (same as now on 9News Local), but overall less stuff of no interest.
A little more work as it’d be a 1 h bulletin, but avoids the extra work of the pre-recorded local windows in the previous regional bulletins.
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They were in another studio briefly and may also use it if ACA need to pre-record an interview etc -
ACA set bulletins;
Other studio;
They have been using the ACA set this week. An easy way to tell is the brightness of the screen.
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Nine News Local was back on the main channel after a 2-week break where it was bumped to 9Go! due to Nine’s tennis commitments. Unfortunately the viewers didn’t return with the audience way down on its usual numbers at least for the first night.
I find a good yard stick to measure the bulletin’s performance is to compare it to WIN News (despite the different timeslot and markets). Generally the two bulletins will attract roughly a similar audience. Even as the audience fluctuates across days and different weeks, they are usually quite close. However, on Monday Nine SC’s local news was 45% lower than WIN’s 6pm offering. Will have to wait to see if viewers rediscover the bulletin.
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What an absolutely awful strategy. After already messing with the “local” news format at 6 then 5.30 multiple times - they then bump it onto a secondary channel that gets 1/5th of the audience with little to no promotion - then move it back, again with little to no promotion.
Hard to know if this was an SCA or Nine move - and what they were thinking
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Last night’s Victoria bulletin -
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I reckon it might’ve been an SCA move. If NEC owned these station(s), I reckon they probably would’ve done what Nine Gold Coast did: News at 5.30pm on Nine SD while Nine HD viewers continue to get the tennis until 6pm news time.
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it was only moved for the week due to the tennis
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Still no good news in the ratings numbers. Monday was the high point for the 5.30 local news (as is often the case for most news services) and it was down about 10% on Tuesday and Wednesday. Using the WIN News yard stick again, it was 40% below that yesterday; so still a lot of rebuilding to do.
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If they branded it as ‘Nine News Statewide’ I think it would have legs. After all, SC has been doing that in Tasmania for 25 years.
Considering the potential audience would be around 1.5 million in NSW, perhaps they could justify an actual set and live weather! Maybe even a second camera, but don’t want to push it.
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Well it’s not local thats for sure. Maybe they brand it local for the sake of having news quotas for local news?
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The name of the programme doesn’t impact achieving local content quotas. Local content is down to the nature and the number of minutes thereof. 9GC, 9Darwin, NBN and 7Tas all produce local news, but they don’t patronise viewers in naming it as such.
In the case of 9 Local, Nine’s approach is down to apathy and a complete disinterest in the programme. They treat it with contempt and actually make no attempt to attract viewers. The bulletin is a perfunctory, legal and contractual web-cast standard obligation. Not television.
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SCA/Nine do absolutely nothing to market or promote the bulletins.
All 3 of them go out to markets of 1.3 million plus - the same size as Adelaide. Yet look at the marketing might 9 and £ put behind local news in that market, compared to QLD, VIC and SNSW. Nada
They don’t even have an on staff promo producer - Adelaide probably has 2
Nine news local doesn’t seem to have 1 promo producer between the 3 bulletins
Marketing of the bulletins is probably in SCAs hands. This is the problem with teaming up with someone who doesn’t know how to promote News and even their own shows that well.
Daily topical news promo is always generated from within the news department
Brand / image type spots done by the network promo team
Of which SCA does not have
So Nine needs to be doing it
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SCA will probably charge Nine for Sales inventory to air them as it’ll take up space from national/local advertisers.
You think something like that would be in the affiliate agreement but probably couldn’t work out if Nine or SCA would pay for a Promo producer.
That wouldn’t be the case. Promo time is allocated separately to ad revenue minutes. And really whenever Nine runs Nine News promos, SCA should be running local 530 promos