Agreed. If you’re searching the App Store it looks like 9 no longer have a news app.
Strange move.
9 Likes
One of the strangest ‘rebrands’ in recent memory (other than 10 Streaming)
5 Likes
That’s 10 watch + stream free. 
4 Likes
Mirroring the ABC?
What do you mean? The ABC have their own separate news app.
No I mean abc.net.au is the all-encompassing site.
1 Like
Nine did a really effective marketing push for 9news.com.au about ten years ago. Seven was years behind. Real bad call IMO.
1 Like
Agree.
if you want to be an always on news service that is not a 6pm linear news brand - you need your tv, social, YouTube, online, app and digital all branded “9News”
this move takes them back 5-10 years in thinking
who signed off on this strategy?!
8 Likes
I’d guess the news site was getting more traffic than nine.com.au, so the directive was from Nine Entertainment as opposed to the news department.
1 Like
the news website SHOULD get more traffic over a generic corporate network brand website.
the problem is - what is Nine.com.au?
the entertainment brand is 9 with dots, not the word. The streaming place is 9 Now. The corp brand is nine entertainment. The news brand is 9 News
So what is “nine”
I’m lost. The brand is incredibly messy. No coherent strategy.
12 Likes
Nine is a Network and Entertainment brand all in one.
What’s old is new again really. It’s Ninemsn all over again.
It will always be Channel Nine to me whether they use a number or the letters “nine” it is the same I don’t think of it differently or it is inconsistent. They use the number 9 instead of the letters so when you view a list of apps on your phone it appears at the top of the list close by the 7 and 10 apps. It’s why channel seven renamed their app from Plus 7 to 7 Plus that is all and it is quite a practical use and makes complete sense.
1 Like
Don’t understand why you’d not have it all branded under 9 News?
3 Likes
As others have said, this seems really bizarre and feels like a step back.
I honestly don’t think it’s that bad.
It houses everything under the one domain name and provides a single entry point to all of their products.
I can also see the 9Now branding disappear and they follow a similar path to what 10 did as well (since they’ve dropped the 10Play branding).
1 Like
Which has been proven to be a terrible move for 10 in terms of future referencing.
They now have to resort to “10 Streaming”.
1 Like
Well, only on this forum.
But their promotions say “watch on 10 or stream on the app”. And all the publicity says 10 watch + stream free.
2 Likes
I hear what you are saying in terms of a streamlined marketing message. But I think the change for 10 makes sense, especially when you ask where their audience is. For Nine News though, I think this is a backwards step. I think they were close up there with ABC News in terms of awareness for the website and the app.
1 Like