Nine News Content and Appearance

If they’re happy to be number 2 or 3 (behind ABC). It rates. Leave it alone.

But it is tailored to suit market dynamics. They don’t call Queensland “Australia’s Texas” for nothing.

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I hate trashy, sensationalist journalism as much as anyone. However, it would be silly for them to change a winning formula. Obviously viewers love the junk. As the saying goes, if it ain’t broke, don’t fix it.

The dumbing down is a shame, but their reasons for doing it are justfied through ratings.

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I feel like these ones are something you may see on one of those cheesy 3 minute TVC on Extra!

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Just check out the 6pm competition though. Seven last night running a promotion for the 7pm Spotlight show as if it was a news story - 5th story in on Sunday night.

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New QLD promo, similar to the Darwin one -


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What an odd take…

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So odd. It was the main story on 10 as well. It’s very very newsworthy and not really an attack on sevens coverage or anything like that.

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I thought the feeble attempts by Kieran Perkins to downplay the initial allegations elevated its newsworthiness, good to see it get coverage

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It was very widely covered on all Seven’s bulletins across the day with headline treatment as well as Sunrise .

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Not unexpected from this particular twitter user, always making up nonsense / coming to absurd conclusions.

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Just watched 9 News in Bundaberg.
The 5.30 “9News Local” edition didn’t have much local news at all- 2 stories maybe- heavily Townsville focused. It should be called “9News Regional.” It’s not local.

Then in the trashy 6pm Brisbane edition, at the end they had an advertisement- I mean story- about Big W and how to lay by- I mean, what toys kids will want this Christmas … but when they did the intro Wally Lewis was still sitting in his seat, in front of the text on the backdrop… looked strange.

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Among the many frankly bizarre sentiments of that tweet, suggesting there is “positive morale” around the IOC’s stance on Tokyo2020 almost slips under the radar.

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As noted below, in QLD, Nine’s 6pm bulletin was the only major bulletin in the state not to open with the state budget as the main story. It came in fourth, even after a report on the afternoon rain received in the city. It was also the only bulletin not to interview the state Treasurer. In all other budget I can remember in recent years the Treasurer would have been interviewed live on the bulletin.

It was a similar situation for 9 Gold Coast and 9 regional where the budget received significantly less coverage than on the competition.

Is this an editorial decision based on what they think viewers are interested in, or politically biased (as the budget was widely viewed as good news for the Labor Govt) or perhaps that good news doesn’t sell?

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Yes strange but it did receive prominent coverage on 4BC Queensland News and presumedly Scott Emerson’s Drive Show on 4BC (only heard news bulletins as I’m in a different city and don’t stream).

Possibly a decision down to the individual News Directors or Chief of Staffs.

Nine was again the odd one out tonight with reporting on the BCC budget. All other stations had the budget as the first story, while for Nine it was fourth again following a story about the day’s weather, this time fog.

They clearly think they know their audience. I would have thought a budget where the headline was an increase in rates would have been big news with their constituency give the number of special reports related to money the bulletin usually features.

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Nine News Perth today did an interview with Julie Bishop using the studio.


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Did this go to air? Doesn’t look so great imo, some very tight and strange angles there.

Surely they could have just put them in front of the video wall on some stools and that would’ve looked better.

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Yes, during the 5pm news. And 6pm as well.

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Could’ve done it sitting at the desk with a better backdrop. That light placement looks stupid.

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