I forgot to mention, earlier in the week a number of callers rang 3AW during Denis Walter’s regular Monday 2pm segment with The Age TV writer Scott Ellis.
Everything from “only one epsidoe now, we lose interest” to “epsiode takes up our whole night”.
This is only negative for Nine’s ratings/shares, as in the Sunday epsiode could rate much higher if not 2.5hrs and their shares Mon-Wed could be much higher if there were eps.