I think the difference is 10 get rid of content and don’t bring anything new out either. 9 don’t really need to bring in new content when their current lineup is doing so well.
Exactly. Nothing new to see but ratings are consistent for years on programs like MAFS and The Block which already take up close to 6 months on their schedule.
TV isn’t in the best place so it makes sense putting new content onto Stan and 9Now over FTA in current advertising climate?
I barely watched Nine in 2026 (apart from the two 70 Years Of Television specials) and based on today’s upfront I don’t think 2027 will be any different.
There might be some interesting things if I look through the Stan list but it would have to be pretty compelling to get me to sign back up. But I guess that’s Nine goal, to get people to pay for the premium stuff and leave the dregs for free-to-air.
Surprised Nine’s sport wasn’t detailed more, seems to be lacking a bit compared to previous Upfronts vs other highlights and content. Unless that’s just the press kit and it was discussed more at the event? Or further breakout releases to come?
I’d have thought, in a year without Summer or Winter Olympics, in terms of ‘major’ sport they might spend a little more time pumping up the tennis (national appeal/summer) and rugby league (Nsw and Qld/winter).
Especially with the new record NRL broadcast rights deal and this year’s audience surge with the AO (especially those last few days of the tournament which had some of the most memorable matches of all time).