Considering they haven’t happened yet, no-one has…
Sure but there’s holes in their line-up which need addressing and nothing they’ve announced today addresses that.
The factual shows sound interesting. However, there was nothing announced which stands out or is exciting.
Stan has recently introduced some advertising in its sports coverage (but not during live play).
So you also missed my point.
Which is that networks will try to convince advertisers that 95% of what has been aired in a year will also work next year.
It may seem boring and stale but it’s what pays the bills.
There was a handy list of shows above that went unaddressed.
There was new drama and comedy but all safeguarded on Stan.
How about 9 News Tassie. What happened to that one
I didn’t miss your point. You created a reference and comparison point for something that hasn’t happened yet…
Sorry about that. Should have referenced the 7 2025 upfront.
Same old, same old!
No mention of multichannels or NBN News and its large ratings wins. Missed opportunity there
Multichannels are not the way of the future - they’ll continue to tick along but they’re only a value add rather than a real driver of content or revenue, compared to the main channels and streaming. Not much point highlighting them at an upfront.
Some on these threads really don’t have a great sense of where the market already is and where it’s going.
Linear FTA is now a bespoke service for boomers. Yes there’s live sport and one or two shows break through to a younger audience, but it’s largely an in-house retirement entertainment service. And we know many younger people are more than happy to pay for ad free sport so they’re not turning to legacy broadcasters when they want to stream the AFL or cricket. The interest in the shows and news bulletins seen on this site simply isn’t picked up outside in the real world - everyone else is on stan, prime, max etc. They don’t give two hoots about the house of wellness or MKR.
Nine is and will continue to be the strongest commercial media org in the country due to their early investments in streaming - Stan and streaming rights to the Australian open and NRL. Seven’s flat earther approach meant they missed out on exclusive streaming rights for their home sports while Nine secured them for the NRL and AO. This fundamentally changed both businesses. If you’re a millennial or gen z AFL and cricket fan and you want to stream the sport - you basically bypass Seven entirely. This is what will kill the network in the long run.
TrinityP3 global media lead Stephen Wright has written an analysis for Mumbrella on yesterday’s upfronts. This is some of the excerpts.
Sun Tzu’s mantra ”If you know the enemy and know yourself you need not fear the result of a hundred battles” was very much Nine’s mindset.
The theme and selling point of many of the upfronts to date has been the immediacy of retail opportunity, connection to sale and “purchase click”. For marketers this is straightforward functional delivery of the purchase opportunity.
This was never a territory that Nine could win and shrewdly they chose not to compete.
They set up their “unfair advantage” highlighting its high quality, unparalleled depth of connection in programming that is known and loved by Australians. “Others merely touch Australian culture, we define it” was one line, “Made by Australians for Australians” another.
This was an upfront with no talent on stage, but rather key execs front and centre. They were making a pitch which highlighted how they are different not just to Seven and Ten (their old competitors) but the new wave of tech and streaming competitors (YouTube, Amazon, Netflix and Meta).
Nine did find itself and carve out some territory, but the deluge of messages and competing themes left me wondering whether it fully understood the power of its opportunity and how to land it.
For the record, I have no problem with streaming shows as long as they reach the demographics they target. If it resonates with the youth, it’s fine.
(Especially for sports, getting streaming rights is a must. You want the audience to be with you in all accessible platforms.)
My problem is that the networks saw that as a success and started to go all-in, depriving multichannels of the programming they could have aired.
And then we keep saying that linear television is in decline. Yes, it’s the trend, but that is what accelerates it.
Not everybody is happy to shell out 25 bucks a month.
Doesn’t cost you anything to stream 9now, ten play, 7 thing. Broadcast is cactus, not add supported video.
The same argument about streaming shows can apply to them.
It isn’t guaranteed that paywalled shows are better than free ones.
Multichannels continue to be starved either way. And that’s what networks have decided to do.
Rather than just shutting a couple of them down, they will be left rotten to death.
Bit of over generalisation there! I have NEVER watched AFL or cricket on 7, except when reluctantly forced to watch the AFL Grand Final. I watch the Big Bang on Kayo and I am certainly not young! I NEVER if possible watch 7 or 9 for anything. Only watch 10 because I prefer their reality shows. Most of their other shows I can watch on Paramount+ which I have yearly and also Prime because I’m addicted to buying from Amazon and getting their free delivery. I use the other streamers to watch series like they are DVD’s, wait until most of the series I’m interested in is available then get for a month. Kayo is through my AFL team. So yes I agree linear TV is dying but not all OLD people watch it. 
If Nine has apparently filmed S2 and S3 of The Floor back to back. Is there any possibility they will air another season in Q3/Q4 of 2026?
Maybe pair it with Golden Bachelor S2 which has been confirmed to be casting at the moment?
Details about Kingdom, pre-sold to Nine.
Four rival families - leopards, hyena, wild dogs and lions - all fight to claim a remote Zambian paradise as their home. Who will succeed in ruling this precious kingdom?
