Nine (NBN)

Interesting use of branding. Is it because

  1. NBN is being left to run itself unsupervised once more
  2. Nine realised the NBN brand is stronger than first thought? They have been using that combined 9 | NBN logo previously on NEC advertising material
  3. WIN is coming to NNSW, so a return to regional branding
  4. They’re having a second attempt at fully rebranding to just Nine

?

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The branding is quite confusing to me, I thought I was now only seeing NBN branding on locally made stuff for the 6pm news, but that “Cash Grab” one obviously looks like it’s made by the network.

I reckon it’s (4) from your list, perhaps it’s “one last hurrah” to run a competition off the NBN brand before everything including news is switched over 100% to Nine branding, with news to be relaunched shortly, possibly even from its new studios?!

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Both the old and new domains for the NBN website now have the 9|NBN logo, but neither redirects to the other… Two separate websites with the exact same content?

http://www.9nbn.com.au/
http://www.nbntv.com.au/

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I can’t work that one out either!

Another NBN peculiarity.

Nick I don’t think their web admin is the most switched on based on how the websites are built and how they are spread across so many domains. They should be doing a re-direct in the .htaccess file to preserve their SEO.

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Radiohead I guess it’s branded that way because it’s a competition only on NBN, so they have branded it as such.

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NBN have started a general Instagram account https://www.instagram.com/ninenbn/

First post’s caption:

ninenbn Welcome to Channel 9, the home of NBN. Servicing our region since 1962.

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It should be the other way around, though it’s now a Nine-owned station and can be misleading on some sorts.

“Welcome to NBN, the home of the Nine Network. Servicing Northern NSW and the Gold Coast since 1962.”

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That statement from NBN is wrong in so many ways…

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Welcome to Channel 9. Now available on Channel 8.
:stuck_out_tongue_winking_eye:

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And I hope someone notices the pretty obvious spelling mistake when you click on their new website. Let’s just say there’s nothing called “televsion” :confused:

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Parody account???

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So now we have:

nbntv.com.au
9nbn.com.au
ninenbn.com.au

all as separate websites with identical content, no redirects to just one…

What’s next, “nbn.nine.com.au”?

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Probably just a State of Origin special for the one eyed New South Welshmen.

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NBN’s spell checker must be into the beers early tonight. :stuck_out_tongue:

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Looks like a spelling mistake. :wink:

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Sate of Origin?
Perhaps they are trying to appeal to an oriental audience.

Like how with Super League, Andrew Ettingshausen was going to be famous in China.

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