I’m pretty sure that “We Love It” is supposed to be a regional answer to “Love This City” because there are many spots in NBN’s broadcast area which aren’t exactly cities.
Knowing that Kylie Blucher is the station general manager for both NBN and Nine Queensland these days, I honestly wouldn’t be surprised if these “We Love It” Idents for NBN are an initiative from her just like NBN’s move towards the Channel Nine name/branding and more Nine-style graphics for NBN News, etc.
Judging by the lyrics and the tone and sound of the song, I would say Kylie Blucher has actually commissioned the same agency who did LOVE THIS CITY for QTQ Brisbane to do WE LOVE IT for NBN Newcastle
I just noticed a “2Day FM Em Rusciano with Harley Breen” pop-up in the bottom right hand corner of the screen during Married At First Sight on NBN.
Possibly part of the feed going to all of NSW.
I noticed a “We Love it” station ID in Newcastle tonight with a front on shot of Lauren Drinkwater (NBN ENG camera op). I’ve never seen this version before.
yes - Nine NNSW takes Sydney feed except for Millionaire, where it runs a clean feed so it doesn’t take 9News pop-ups - on weekends it doesn’t care as much, so during Customs etc it has “NEXT: 9 News” on the PRG
Will be interesting to see if/how this changes when playout is moved to Sydney - given Northern NSW is unique in having 6 different sub markets for ads.
only for 9 though - 9Go, 9Gem and 9Life all have the one ad feed, see heaps of Coffs and Gold Coast stuff here in The Entrance
Not sure what is unique about the submarkets for ads. WIN in regional Queensland has seven.
This is just in comparison to the other Nine O&O stations that are played out of Sydney.
Ident
Longer version
Is the audio really that bad when broadcast? It sounds like the audio was fed through a cheap flat screen TV’s rubbish speakers before editing!
Here’s a new “We Love It” station promo for Surfest in Newcastle.
Here’s a different version of the Surfest themed “We Love It” station promo.
I was provided with the first version of IDs for all markets:
<img src="//mediaspy-org-s3.s3-ap-southeast-2.amazonaws.com/original/3X/e/2/e283614681d98d4d197f077088717b9f3522943d.jpg" width=“300” height=><img src="//mediaspy-org-s3.s3-ap-southeast-2.amazonaws.com/original/3X/4/f/4f149b263e1b7bb50e1134f81376d01bcf6e90f3.jpg" width=“300” height=><img src="//mediaspy-org-s3.s3-ap-southeast-2.amazonaws.com/original/3X/8/e/8e9d5f5d3876af6a60596b2e6c762fb35dc47c2f.jpg" width=“300” height=><img src="//mediaspy-org-s3.s3-ap-southeast-2.amazonaws.com/original/3X/c/1/c160880f7975835bd39a2cf97fd7d6ed5290bab0.jpg" width=“300” height=><img src="//mediaspy-org-s3.s3-ap-southeast-2.amazonaws.com/original/3X/3/4/3435d7192ba3e842ea0622955fa9cebdbd3f9882.jpg" width=“300” height=><img src="//mediaspy-org-s3.s3-ap-southeast-2.amazonaws.com/original/3X/e/8/e8f404b00589e6c5486b039d417dc97c648786bb.jpg" width=“300” height=>
I’m wondering what that Mid North Coast shot is?
Looks to me like it might be North Brother at Laurieton?
