Isn’t the Nine broadcast on the Central Coast ‘Nine Sydney’ - so wouldn’t being ‘Nine Central Coast’ be enough to distinguish the NBN feed?
Yes, that’s correct, perhaps TCN insisted that NBN be included on the Central Coast LCN name to minimise any confusion.
I suppose the question would be - how do the ratings work in overlap areas? If people chose to watch NBN over TCN on the Central Coast, would that mean a drop in ratings for Nine in Sydney, and a boost to Nine’s ratings in NNSW?
I suppose though viewers would only have the one type of peoplemeter, so would their viewing just not count if they chose the NBN feed?
If a family has an OzTAM people meter it only counts viewing through metro TV stations (and Foxtel). If they watch 9NBN etc, it is as if they weren’t watching TV, so the ratings for 9 would go down.
So then, why would Nine have two O&O stations in one market when anyone watching the NBN version is effectively dragging down their ratings.
What do they gain out of the duplication?
On the flip side - if the reason for the Central Coast NBN feed is the localised advertising - wouldn’t they want the reverse to occur? Boost the ratings of that and not Nine Sydney?
They would be counted towards NBN in the Regional ratings (if they were part of that survey set).
Nine are not going to voluntarily switch off one signal whilst Prime7 and 7 Sydney co-exist, they risk losing out to them as much as anything.
And as you said, Nine get the legacy benefit of those Central Coasters who historically always watched Sydney channels even before the UHF repeaters were established in the late 1980s, as well as the ability to sell local ad spots on NBN (which they are not allowed to do with TCN).
Speaking of local ad spots, for the central coast, it’s the same 3 ads on very high rotation. 2 are for competing obstetricians lol
It’s enough to turn people off NBN and onto Nine.
Losing out from what perspective?
Nine could either boost their Sydney ratings, or boost the revenue they make from the local service. Both are positives - and both I think preferable to having two confusingly branded services competing head on. How do they expect local viewers to pick which Nine to watch?
I’ve not seen any actual evidence that they can’t do localised ads on TCN, just claims of decisions “allowing” QTQ to do local news on the Gold Coast - an argument I think thrown out by QTQ Gold Coast showing a prime time special that wasn’t a news bulletin.
I see no logical difference, and have not seen reference to an actual legal basis, for why NBN can have different advertising in Newcastle and the Central Coast, but TCN can’t have it in Sydney and the Central Coast.
Still - lets say that was true - ditch the TCN repeater and have a pure Nine service on the NBN one - including taking the Sydney news, adding some localised news updates during the day to meet the requirements - or a opt-out window if that’s the path they also take with CTC.
[quote=“Moe, post:618, topic:208”]
I see no logical difference, and have not seen reference to an actual legal basis, for why NBN can have different advertising in Newcastle and the Central Coast, but TCN can’t have it in Sydney and the Central Coast.
[/quote]The answer here is that Newcastle and Central Coast are different local areas of the Northern NSW licence area as defined by the ACMA, so NBN are obliged to provide a localised service for the Central Coast including local news content.
However, in Victoria, Shepparton and Albury are part of the same Local Area, however all broadcasters provide separate services for these towns, so I agree with the premise that metro broadcasters should be able to split their signal as well. It also seems ridiculous to me that QTQ would go to the effort of producing a Gold Coast bulletin but only play ads from Brisbane.
I think the reason the keep these going is to try to boost the ratings for the metro stations. Generally speaking, i think viewers on the Central Coast would opt to watch all metro channels or all NNSW channels, with very view watching a combination of the two. Therefore, ditching the TCN repeater would mean people on the Central Coast doing metro ratings would get there viewing counted for Ten and Seven, but not Nine - which means that Nine’s ratings would be lower. Given how expensive advertising is in Sydney, boosting those ratings by only a little would give a far greater financial benefit than boosting the NBN Central Coast ratings by the same figure.
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Watching the Knights game on fox today I noticed something interesting. All the NBN sponsor branding has been replaced with the NBN News logo plus I have noticed that all the promos for events for the Westpac helicopter now also have the NBN News logo on it rather than a strait NBN or Channel 9 logo
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Yeah, I was at the game and noticed that too re no straight NBN branding on anything.
Well it is all being phased out, NBN News is the only NBN branded thing on the channel, instead of displaying channel nine they’d rather display some localism. NBN have been synonymous with the Knights since their inception
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Just rebrand as 9 news and add a voiceover on the open
“Live - Across Newcastle, the Hunter and Northern NSW - this is 9 News”
During that time see images of Newcastle, hunger, inland and coastal NSW.
Live shots of Newcastle and other north coast cities as they play off to break
And be done
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Yep. The NBN broadband is a godsend for this brand changing. From what I’ve seen, not one single complaint for any of the subtle changes so far. Either people don’t care or haven’t noticed.
Cool Hand Luke to really finish it off.
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As long as it looks local - anchors, scenery, set etc. local stories and is referred to when appropriate as Nine Northern NSW or something similar then it’s a positive change.
Personally, I wouldn’t be too surprised if NBN News eventually becomes something like “NBN Nine News” or “Nine News - NBN Northern NSW/Gold Coast” - a name that includes the strong national/metropolitan Nine News brand but also includes NBN to avoid too much potential confusion in the metro/regional overlap markets of the Gold Coast and the NSW Central Coast.
not really a name that rolls off the tongue, though. Short is sweet.
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That looks great, it must be a new thing as I don’t think I’ve ever seen the NBN anchors on a signpost before. I’m sure they’ve done one with Paul. If anyone can get proper caps that’d be awesome.
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