What is 9plus? Just briefly heard it advertised on Gem. Surely they could have come up with a name that’s not the same as 7’s.
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Incoming lawsuit in 3…2…1
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Isn’t that Nine’s small business advertising arm?
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yeah it is nine’s business advertising arm, it is called nine plus
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He has now been cleared after an investigation by Nine’s general counsel Rachel Launders.
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This is hardly news.
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Surprised the SMH covered it at all, considering who owns them…
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Nine targets SME sector with Ad Campaign for Nine Plus
Nine has launched a cross-format campaign to highlight the accessibility and affordability of TV, print, digital and radio advertising for small to medium enterprises (SMEs), through its direct sales division, Nine Plus.
Introduced as “Your wingman for business success” , the Nine Plus campaign profiles multiple clients and the results they have achieved with their Nine Plus marketing campaigns.
Tim Rose, Director of Sales – Nine Plus , says Nine’s offering is unique and can give SMEs access to multi-platform, broad reach advertising, in a cost-efficient and effective way.
“ Nine Plus is a national team of small business and media sales specialists, dealing with 5000 customers across Nine’s TV, Print, Digital and Radio channels. With the launch of the website and this advertising campaign, we aim to grow our client base significantly by sharing success stories that we see each day.”
“At the heart of every conversation with a new advertiser are two fundamental questions: ‘How much should I spend, and what return can I expect on my investment?’ Instead of predicting this, we share real results from similar campaigns and investment levels. We believe that the growing collection of Success Stories on the Nine Plus website is unique in the Australian media landscape, for its transparency and accessibility.
Owners of Pepe Saya Butter, Pierre Issa and Melissa Altman, who feature in the new campaign, engaged Nine Plus to promote brand awareness for their Australian cultured butter, and to drive traffic to a newly built website for online sales.
Nine Plus built a broadcast media schedule across Nine’s TV and radio network for less than $100,000 to connect Pepe Saya’s commercials with their target audience. Using Sydney as a test market, 9News, Today and 2GB were chosen as the key formats, whilst Nine’s secondary channels were added to boost the campaign frequency.
Pierre and Melissa said that from the day the ads went live, they received calls from new customers and saw an immediate increase in online sales.
“We found the results we got from the TV and radio advertising were really quick, and it was so reassuring to see the impact of that investment on our bottom line.
“Hindsight is a wonderful thing, but we now look back and wish we had explored TV and radio advertising sooner and weren’t so fearful about the unknown. The chance we took with Nine Plus was well worth it!”
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Nine today announced the judges for State of Originality advertising competition, which includes 3AW breakfast co-host and Gruen panellist Russel Howcroft.
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The Big Ideas Store
The Big Ideas Store, Powered by Nine, returns for its fourth year on Tuesday 11 May – and this year, they’re taking attendees sky high!
Taking over the panoramic 22nd floor of Nine’s brand new HQ at 1 Denison St North Sydney, The Big Ideas Store will offer two weeks of big thinkers, big ideas, and dig deep into the big issues challenging marketers right now.
More than 8,000 people tuned into last year’s virtual Big Ideas Store, and Director of Powered, Liana Dubois anticipates an even bigger turnout this year as the activation evolves into a hybrid event, offering attendees both in-person and virtual access.
“The Big Ideas Store has firmly cemented itself as an annual event for our agency partners and clients to get under the hood on how Powered, Nine’s marketing solutions division, thinks and works within the realm of marketing and creativity. The two-week activation will showcase our state-of-the-art new HQ, and bring guests closer to Nine’s ecosystem of brands in an engaging and interactive manner”, says Dubois.
“We’re now in our fourth year of bringing The Big Ideas Store to life, and clients tell us it’s one of the events they most look forward to each year.
“It’s our opportunity to bring the creativity of Powered and Nine’s brands to life on a mass scale. The Powered team are the glue that brings our unique assets together and give Powered the ability to create ‘water cooler moments’ on our marketing platforms across TV, digital, print and radio. Powered truly is the home of big ideas that make advertising famous.”
The Big Ideas Store will run from 11-21 May. The event will incorporate a pop-up retail space designed to help attendees think, see and feel Nine’s brands through a fresh perspective and inspire them with new ways to market to their audiences. The pop-up will be grouped across four challenged and evolving categories in marketing right now: Youth, Lifestyle, Christmas and Sport.
A series of client and content events will run simultaneously across the two weeks, sharing insights from some of Australia’s biggest thinkers, boldest leaders and best creative minds.
Brand new research will also be released as part of The Big Ideas Store sessions:
Nine has partnered with FiftyFive5 to explore the phenomenon of “living local” as we have travelled closer to home, and our inclination to support brands and businesses that align to community values has increased significantly.
The second research piece, in partnership with The Lab, looks ahead to the trends in retail, food and culture which will influence our purchasing decisions during the 2021 festive season.
“Powered is all about big ideas, big thinking and tapping the creativity, insight and inspiration that lives at the core of marketing,” said Dubois. “I am so excited for this year’s Big Ideas Store and the conversation and industry debate it will drive.”
You can explore The Big Ideas Store here.
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Drive launches new brand and website
Nine’s automotive business has rebranded and relaunched Drive.com.au on an entirely new and exciting platform which combines automotive commentary, comparison and commerce in one automotive consumer destination.
The new site launch comes as the Kia Sorento family-friendly SUV is named Drive’s Car of the Year 2021 in Australia’s most prestigious new car awards.
“We could not be more excited to launch the refreshed Drive brand and our new consumer-centric automotive platform,” said Alex Parsons, CEO of Drive. “Our vision is to create the future of automotive in Australia and the launch of our new brand and platform marks the first step in that journey.
“Many sites have commentary or commerce as stand-alone offerings, but the new Drive brings together commentary, commerce and comparison in an integrated, consumer-focused experience.
“The new Drive site enables consumers to find all the best and latest independent news and reviews, then compare the makes and models they want in our showrooms and ultimately progress towards making a decision on their next new car via our exclusive dealer network. All on the one consumer-centric platform.”
The new functionality on the Drive site, with more features to be progressively released over the coming months, now includes:
- New Car Showroom: Easily browse the showrooms of every auto brand available in Australia. Look at the product ranges, search by type of car (such as a family, work or sports car) or by segment, such as small car or large SUV. Review the specifications, pricing and make an enquiry direct from the showroom is now available.
- New Compare Features Tool: Compare up to five cars, side by side, through criteria that matter most to the individual consumer – such as safety features, engine and performance specifications.
- Drive Car of the Year: Overflowing with video, imagery and written reviews, tables, comparisons and recommendations, this area brings together the best cars available to Australian drivers in an easy-to-navigate way – essentially providing ready-made shortlists by segment.
- New and Used Car Listings: Premium new and used car listings via Drive’s exclusive dealer network as well as new car deals for consumers.
Parsons said: “The team at Drive are passionate about offering consumers a new way to understand, consider, decide and purchase their next new car. We believe that with the best and most relevant content – news, reviews, advice, opinion – coupled with automotive data, listings and comparison capabilities, we can provide consumers with an exciting new way to complete their next new car purchase.”
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CarAdvice publisher James Ward has published a note on the website advising readers of the new Drive website. He says the team will continue to publish content on CarAdvice website plus links to articles on the Drive website.
Nine plans to retire the CarAdvice brand by the end of 2021.
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A very nice animation featuring the building.
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Pedestrian Group announces the launch of team of Refinery29 Australia
Pedestrian Group, Australia’s largest youth-focused publisher, has announced the appointment of the team that will drive Refinery29 – the leading global media and entertainment company focused on women and underrepresented voices – as it launches in Australia and New Zealand for the first time.
The team of five will be led by Head of Editorial Zahra Campbell-Avenell , most recently the Head of Publishing and Editorial at Finder, Australia’s most-visited comparison website, and a respected editorial leader with more than 12 years’ experience in content strategy, audience acquisition, and driving successful editorial teams.
Reporting directly to Pedestrian Group Publisher Vanessa Lawrence , Campbell-Avenell will be responsible for the highly-anticipated site’s voice, mission and strategy across all platforms when it launches in late-July. Campbell-Avenell says now is the perfect time to be launching the Refinery29 brand in Australia: “ Refinery29 is all about elevating and making space for women’s voices, and there’s no platform in Australia that comes close – therein lies our big opportunity. There couldn’t be a more crucial time for Aussie women to both hear and tell their own stories, and I can’t wait to create a home for conversations that reflect important lived experiences on Refinery29 Australia. To lead a brand I’ve loved for over a decade is a true honour.”
Of Campbell-Avenell’s appointment, Lawrence says: “One of Zahra’s biggest strengths is the fact she hasn’t worked in traditional women’s media; what we’re striving to build is something Australia hasn’t seen before, so who better to lead it than someone who can identify the white space? She has an intimate understanding of Refinery29 Australia’s opportunity to be a vehicle for fresh perspectives on long overdue cultural conversations, and her wealth of knowledge in SEO and affiliate is just the icing on the cake.”
Campbell-Avenell will be joined by Kate McGregor as Managing Editor(formerly Managing Editor of POPSUGAR Australia), Alicia Vrajlal as Culture Editor (formerly Editor of HuffPost Australia), Pema Bakshi as Style & Living Editor (formerly Digital Content Editor at Vogue Australia, Vogue Living and GQ Australia) and Maggie Zhou as Writer & Producer (formerly Editorial Assistant at Fashion Journal).
Lawrence says recruitment for the roles was “exhaustive”. “T he roles attracted more than 500 applicants in less than three weeks – a real testament to the relevance and resonance of the Refinery29 brand,” she says. “In Zahra, Kate, Alicia, Pema and Maggie, we’ve assembled a dream team of talented women whose strengths not only complement each other in the best possible way but who are truly passionate about delivering on Refinery29’s brand mission to platform underrepresented voices and issues affecting Aussie women+.”
Simone Oliver, Global Editor-in-Chief of Refinery29, adds: “With this launch, we not only have an incredible opportunity to extend the R29 platform but the privilege of creating content that reflects the varied experiences and intersectionality of Australian women+ today. I’m thrilled to see such a powerhouse team come together for R29 Australia.”
Refinery29 Australia will officially launch on July 28, with a 300-person launch event for key agencies, clients and women of influence to be held in Sydney (with live performances to countdown to midnight). Confirmed commercial launch partners include Uber, Adidas and Stan.
The announcement comes after Pedestrian Group inked a long-term partnership with VICE Media Group to be the exclusive publishing and commercial partner for VICE Australia and Refinery29 Australia in the Australia and New Zealand markets.
About Refinery29
Refinery29 is the leading media and entertainment company focused on women and underrepresented voices, with a global audience footprint of 249 million across all platforms. Through a variety of lifestyle stories, original video programming, social, shareable content, and live experiences, Refinery29 provides its audience with the inspiration and tools to discover and pursue a more independent, stylish, and informed life. Refinery29 Australia will be its 6th global edition, joining France, Germany, the US, UK and Canada.
About Pedestrian Group
Pedestrian Group is Australia’s leading youth-centred publisher, reaching a unique audience of more than 4.16 million Aussies per month, and more 18 to 39-year-olds than any other publisher. It’s home to PEDESTRIAN.TV, VICE Australia, Business Insider Australia, Lifehacker Australia, Gizmodo Australia, Kotaku Australia and the soon-to-launch Refinery29 Australia, as well as the American Express Open Air Cinemas. It’s wholly owned by Nine, Australia’s largest and most diverse media company.
Pedestrian Group launches talent recruitment program aimed at young people from underrepresented communities
Pedestrian Group, Australia’s largest youth-focused publisher, has launched an in-house graduate program aimed at identifying – and upskilling – the next generation of digital media professionals.
Called RAD GRADS, the 12-week fully paid graduate training program will be dedicated to giving young Aussies from underrepresented communities – including Indigenous Australians, those from culturally or linguistically diverse backgrounds, who live with a disability (see or unseen) and/or who identify as LGBTQIA+ – the tools and techniques required for a rewarding career in digital publishing.
Rad Graduates will shadow key stakeholders in the business, from editorial and native to creative projects and sales, for the duration of the program to ensure a well-rounded view of the business.
While full-time employment at Pedestrian Group isn’t a guarantee at the completion of the RAD GRADS program, Rad Graduates will be considered for any full-time open roles that are appropriate to their strengths and interests.
A variety of RAD GRADS positions will be available throughout 2021/22, including an Editorial Coordinator, Creative Projects Coordinator and Junior Web Developer. The roles will be advertised via Pedestrian Jobs - the #1 destination for creative job seekers and businesses looking to recruit their team’s next MVP – and the Pedestrian Group site.
Key points:
- All RAD GRADS roles will be dedicated to people from under-represented communities; these include young Australians from culturally or linguistically diverse backgrounds, Indigenous Australians, those who live with a disability (see or unseen) and/or who identify as LGBTQIA+
- RAD GRADS roles are open to either high school or recent tertiary graduates and those currently studying who are eager to gain on-the-job experience
- Positions are full-time for a duration of 3 months and include comprehensive training and mentorship from key leaders in multiple departments across the Pedestrian Group business
JP MacCormick, Pedestrian Group’s General Manager of Operations, says: “Pedestrian Group has long been an incubator for talented young Aussies. We recognise that getting a start in media is particularly challenging these days, so RAD GRADS is a way for us to not only identify the next generation of young media professionals but give underrepresented communities a headstart in their career. Our hope is that, after the three months with us, we impart a well-rounded view of Australia’s largest youth-focused publisher and an expanded professional network for our Rad Graduates.”
More information can be found on the Pedestrian Group site
From ACMA
Channel Nine breaches political advertising rules
Swan Television & Radio Broadcasters Pty Limited (Nine Network) has breached the rules for broadcasting political advertising by not properly identifying to the audience who had authorised the advertisement.
An Australian Communications and Media Authority (ACMA) investigation found that the required information in an ad for the Western Australian Labor party was correct and present in the written form, but the speed at which it was spoken made the information unclear to the point of being unintelligible.
ACMA Chair Nerida O’Loughlin said anyone listening would not reasonably be able to understand who authorised the political ad.
“Correctly tagging political ads ensures transparency and accountability and promotes informed voting at elections,” Ms O’Loughlin said.
“To be fully informed, it’s important that audiences can identify the source of political ads and on this occasion the information was not made clear enough. It’s no good including the information if people can’t understand it.”
The broadcast breached the rules for tagging political matter in the Broadcasting Services Act 1992 . Advertisements from political parties must clearly announce the name of the entity and individual who authorised them and relevant town or city. On television the information must be both announced and shown at the end of the advertisement.
Required particulars in political matter must be readily accessible and understandable by audiences with diverse needs, including the vision impaired.
Following the breach finding, Nine will provide the ACMA’s investigation to its programming staff for their information.
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Nine’s chief publishing and digital officer Chris Janz has resigned after more than two years in the role. In his place, Nine CEO Mike Sneesby has announced that James Chessell will be promoted to the role of managing director – publishing, while Alex Parsons will take on the role of a chief digital officer.
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From ACMA
21 July 2021
Channel Nine’s Today show breaches commercial disclosure rules
TCN Channel Nine (Nine) has breached broadcasting rules for failing to disclose a commercial arrangement with McDonald’s behind a segment on its Today program aired in October 2020.
Over the course of the program the Today show presenters discussed a new McDonald’s product line and presented the range on-camera.
An Australian Communications and Media Authority (ACMA) investigation found Nine did not satisfactorily bring to viewers’ attention that it had a commercial arrangement with McDonald’s to endorse the products, as required under the Commercial Television Industry Code of Practice .
Under the Code, broadcasters must disclose commercial arrangements to viewers if they air material that endorses or features the products of a commercial partner. This can be done before, during or after the program or on the program’s official website.
ACMA Chair Nerida O’Loughlin said viewers should not be left guessing if what they are watching is a paid endorsement.
“This kind of blurring of the lines between advertising and program content breaks down the audience’s trust in what they are seeing,” Ms O’Loughlin said.
“Transparency around commercial arrangements is very important for viewers, particularly if the program contains a mix of facts, editorial and advertisements.
“In this case Channel Nine was not clear enough in disclosing their commercial arrangement and I expect them to do better.”
Accepting the breach finding, Today will list all its commercial arrangements on its website. Nine will also bring the ACMA investigation and finding to the attention of its staff.
Last year Channel 7 also breached the commercial arrangement rules with a segment on The Morning Show showcasing a Big W clothing line. The ACMA report into this broadcast was published in October 2020.
In 2019 the ACMA commissioned qualitative and quantitative research to gauge community perceptions and attitudes to commercialisation in news and current affairs. It included a finding that 84 per cent of respondents believed that they had noticed commercial influence in television current affairs.
“The findings highlighted the importance Australians place on transparency, including measures which allow viewers to distinguish opinion or commercial content from factual reporting,” Ms O’Loughlin said.
MR 22/2021
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