Wonder if that graphic is not a mistake and they’ve had a late change of heart, perhaps concerned with DWTS launch + Spotlight combo vs Parental’s flailing ratings this season? Given Ashes is doing 500k over a very long broadcast run = massive shares. But I guess that’d ruin Parentel and other shows with sponsors and fees already locked up.
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“on 9Gem and 9Now” promos running in Melbourne…
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Looks like rain delays or washout tonight (our time) with forecast 30mm and even storms, unfortunate timing with England opening and putting on a masterclass, but the Aussies finally coming back overnight:
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I wonder what classic matches Nine will pull from the archives to fill time?
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This is a problem as old as subscription television - it’s made worse when you get the vast majority of content available on one platform and then have a small number that isn’t. The same happens with Origin and the Grand Finals in the AFL/NRL.
This is where there needs to be promotion outside of a few ads on the host network - you can’t assume these days that people are watching FTA consistently enough to know that the Ashes are on Nine or the WTC Final was on Seven.
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I believe they’ve lost those rights, to Foxtel, with the Seven-Foxtel CA deal. However I guess they’re still allowed to show classic ECB or other non-CA owned content from yesteryear?
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Probably have the 2015 World Cup final replay on standby like every other time there is a rain delay.
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They upload old cricket highlights regularly on socials so I assume that they still have access to their own produced stuff?
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Go back to 1977-79 and show some classic Supertests!!
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Broadcast though?
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It’s the public’s fault if they assume everything is going to be on Foxtel or Kayo.
We’ve seen enough free to air exclusives year in year out with AFL and NRL Grand Finals etc that they should know this by now. If they don’t, they probably never will.
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We don’t do it well here. There really needs to some cross network promos for broadcast rights holders.
Clearly it’s a contra element in the TV deal.
Like we see on a NBA broadcast, ESPN would promote the next TNT broadcast likewise with TNT promoting the next ESPN broadcast.
That would work for competitions like the AFL and NRL where there are two broadcasters sharing the rights, but given The Ashes in England is a stand alone series with its own broadcast deal with a single broadcaster, that’s harder to do.
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Fox are a ECB broadcast holder tho. Just everything non Ashes.
Nine could advertise on the Foxtel platform. Has been done before with FTA.
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Why wouldn’t they though? With the exception of this year’s WTC final, everything else has been on Fox for the last few seasons. The average viewer has little idea that there is a requirement for the Ashes tour to be on FTA.
Blaming the viewer is a copout for poor promotion.
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Don’t see why not?
It doesn’t help that for the most part FTA channels are not on Foxtel Satellite (outside of some metro areas I believe), leaving someone who doesn’t use an antenna high and dry. Not so much of an issue now with most people having a decent unlimited internet connection, and further mitigated in this instance with 9Now being on iQ boxes, but that does become an issue with 7 and especially the AFL Grand Final (until the new rights deal begins anyway).
(edited for clarity)
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How? It’s on Fox Footy.