They’re more or less taking the lead of what Ten has done on our side of the ditch, and for the same reason.
“First at 5.30” has been part of the brand for as long as Prime has had news, and now that it’s not necessarily such (depending on the revolving door of 4pm or 4.30pm bulletins over on TVNZ or Three)… it’s still difficult to drop the name, so why not make it part of the brand?
Especially if Sky wants to expand it beyond a 5.30 bulletin in the future for some reason. Which I doubt on TV; expanding the brand online is more likely.
I’m not sure it works well without a brand in front of it like it does at Ten, but it’s not like they can call it “Sky News” First either, and it’s obvious they want their own look on it rather than being “another” Newshub bulletin.
I hope this means SKY Open is getting a new corporate voice. Prime’s has been SHOCKING the last few years. I don’t know who the voice is but my god, it’s been so bad.
I don’t think it will be pink. Pink is the colour of Sky Open, and that image looks more like something knocked up quickly for promo purposes. Very much doubt it has any bearing on what News First will look like.
