Might be coming out of the TAFE, it might be being used as a front to hide it?
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nothing at the tafe, its within 50m of 161 Maitland Road. I have a portable radio I used a long time ago with a de-soldered antenna. So you can easily find a low powered FM transmitter by listening to the audio while going for a walk.
If you walk across the road towards the TAFE it fades out.
Itās not the pub because it fades out on the other side of that. Itās pretty strong in Tighes Terraceā¦ but if I go towards the park it fades out again.
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Might be at one of the student accommodation places around there, would be funny if itās hidden in the bell tower at the church on the top of the hill.
Wish I had some time to do some investigating with some of my signal measurement equipment.
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Looks like marketing department failures across the board right now.
Zero social media posts on the Hit/Triple M Facebook pages since last year.
And heard the latest NEWFM new comp, itās not āDonāt Miss the Boatā for once, this time, itās āDonāt Miss the Shipā.
Same lipstick, different pig. Another self-serving promotion to get management a free cruise most likely.
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I can even get it at Charlestownā¦ itās strong around Hamilton and Broadmeadow tooā¦ perhaps thereās more than 1 transmitterā¦ ??
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Digital manager Bec West was sacked along with Gilly, Snooze and myself back in November.
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Yes it is strong anywhere that is within line of sight of Tighes Hill which Charlestown is. There is only one transmitter.
I used a modified radio to narrow down itās location to a 50m area. I had 2 hours to spare so I did it out of interest.
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Yeah very strong near one of theseā¦ I tuned up to 89.4MHz and I could hear it very clear in a carpark close to one.
EDIT: There is a Spotify playlist called 89.3 Newcastle by āLouie Durhamā with the same reggae type music.
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ā¦none of their remaining air staff or content crew could share a few posts, or come up with a few token āWhat is your favourite biscuit?ā Posts to scheldule between now and then?
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This is exactly why I donāt bother looking at radio station social media. Generic, patronising rubbish. Long ago, network execs saw a lame idea in the US of this and its become the one trick pony of most Australian commercial radio stations.
ABC local also guilty of this dumbed down rubbish too.
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It simply boosts their engagement stats - does nothing to enhance connection with the radio station (maybe, at a push, you could increase brand awareness if thereās a station logo on it).
But the numbers of likes/commenta/shares look good when itās KPI meeting time.
Strangely enough, most of the US stations do terrible at socials.
A station like Z100 in NYC rarely does any audience engaging posts, videos or recaps of their program. Certain mid-tier market stations here do better ā¦ on likely less resources.
I believe it can boost onair engagement if done correct - if people who dont normally tune into your station hear an entertaining audio piece, or video with the station personalitiesā¦ that can potentially attract new listeners. And while the posts of āwhats your favourite bisicuit?ā Doent do thisā¦ when you do do those engaging videos that you want to get into peoples feeds - those ābiscuitā posts will make that happenā¦
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Unfortunately, big-business radio purely sees (mainly) Facebook as an avenue to increase traffic to their websites, which in turn leads to monetisation. A local audience is worth far less than a global audience, hence the reason most of what the big players post is nothing localised to that stations region.
Instagram is a little different, as linking back to a website is more complex on that platform. Thatās where you tend to get more ābehind the scenesā content at a station.
That said, there are definitely stations from big companies that have been able to strike a balance of local content, and content that works on a national scale. Albeit, still linking back to their website but at least itās something.
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New NEW FM TVC
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āThereās Only Oneā - how āoriginalā of New FM to use the tagline thatās featured on heaps of others shows and stations.
Also - TVC is already dated - Kath from the Novos is there but she has left already from sources at the station?
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Another girl is taking her place, she started only a week or two before they went on break.
Looks like Meg from the Novos has taken on a role within Nova at Coles Radio. Would that be just for NSW or national? Would that be an announcing role or ops? I donāt recall hearing an announcer on there.
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Maybe they can copy the concept for 2SM and bring back, āThereās only 1SMā.
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Meg is casual on Star Gosford and does national Coles Radio on air.
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I thought Meg was outstanding when she was on New. They shouldnāt have let her go.
Iām surprised sheās only casual on Starā¦
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Meg found the place quite toxic.
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