Newcastle Radio

Might be coming out of the TAFE, it might be being used as a front to hide it?

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nothing at the tafe, its within 50m of 161 Maitland Road. I have a portable radio I used a long time ago with a de-soldered antenna. So you can easily find a low powered FM transmitter by listening to the audio while going for a walk.

If you walk across the road towards the TAFE it fades out.

Itā€™s not the pub because it fades out on the other side of that. Itā€™s pretty strong in Tighes Terraceā€¦ but if I go towards the park it fades out again.

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Might be at one of the student accommodation places around there, would be funny if itā€™s hidden in the bell tower at the church on the top of the hill.
Wish I had some time to do some investigating with some of my signal measurement equipment.

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Looks like marketing department failures across the board right now.

Zero social media posts on the Hit/Triple M Facebook pages since last year.

And heard the latest NEWFM new comp, itā€™s not ā€œDonā€™t Miss the Boatā€ for once, this time, itā€™s ā€œDonā€™t Miss the Shipā€.

Same lipstick, different pig. Another self-serving promotion to get management a free cruise most likely.

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I can even get it at Charlestownā€¦ itā€™s strong around Hamilton and Broadmeadow tooā€¦ perhaps thereā€™s more than 1 transmitterā€¦ ??

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Digital manager Bec West was sacked along with Gilly, Snooze and myself back in November.

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Yes it is strong anywhere that is within line of sight of Tighes Hill which Charlestown is. There is only one transmitter.

I used a modified radio to narrow down itā€™s location to a 50m area. I had 2 hours to spare so I did it out of interest.

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Yeah very strong near one of theseā€¦ I tuned up to 89.4MHz and I could hear it very clear in a carpark close to one.

EDIT: There is a Spotify playlist called 89.3 Newcastle by ā€œLouie Durhamā€ with the same reggae type music.

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ā€¦none of their remaining air staff or content crew could share a few posts, or come up with a few token ā€œWhat is your favourite biscuit?ā€ Posts to scheldule between now and then?

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This is exactly why I donā€™t bother looking at radio station social media. Generic, patronising rubbish. Long ago, network execs saw a lame idea in the US of this and its become the one trick pony of most Australian commercial radio stations.

ABC local also guilty of this dumbed down rubbish too.

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It simply boosts their engagement stats - does nothing to enhance connection with the radio station (maybe, at a push, you could increase brand awareness if thereā€™s a station logo on it).

But the numbers of likes/commenta/shares look good when itā€™s KPI meeting time.

Strangely enough, most of the US stations do terrible at socials.

A station like Z100 in NYC rarely does any audience engaging posts, videos or recaps of their program. Certain mid-tier market stations here do better ā€¦ on likely less resources.

I believe it can boost onair engagement if done correct - if people who dont normally tune into your station hear an entertaining audio piece, or video with the station personalitiesā€¦ that can potentially attract new listeners. And while the posts of ā€œwhats your favourite bisicuit?ā€ Doent do thisā€¦ when you do do those engaging videos that you want to get into peoples feeds - those ā€œbiscuitā€ posts will make that happenā€¦

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Unfortunately, big-business radio purely sees (mainly) Facebook as an avenue to increase traffic to their websites, which in turn leads to monetisation. A local audience is worth far less than a global audience, hence the reason most of what the big players post is nothing localised to that stations region.

Instagram is a little different, as linking back to a website is more complex on that platform. Thatā€™s where you tend to get more ā€œbehind the scenesā€ content at a station.

That said, there are definitely stations from big companies that have been able to strike a balance of local content, and content that works on a national scale. Albeit, still linking back to their website but at least itā€™s something.

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New NEW FM TVC

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ā€œThereā€™s Only Oneā€ - how ā€œoriginalā€ of New FM to use the tagline thatā€™s featured on heaps of others shows and stations.

Also - TVC is already dated - Kath from the Novos is there but she has left already from sources at the station?

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Another girl is taking her place, she started only a week or two before they went on break.

Looks like Meg from the Novos has taken on a role within Nova at Coles Radio. Would that be just for NSW or national? Would that be an announcing role or ops? I donā€™t recall hearing an announcer on there.

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Maybe they can copy the concept for 2SM and bring back, ā€œThereā€™s only 1SMā€.

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Meg is casual on Star Gosford and does national Coles Radio on air.

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I thought Meg was outstanding when she was on New. They shouldnā€™t have let her go.

Iā€™m surprised sheā€™s only casual on Starā€¦

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Meg found the place quite toxic.

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