Broadening the idea that they actually care about anyone south of the Bombay Hills would be a first.
In Timaru we had a local freelance cameraman who would provide footage to TV3 if ever there was anything happening… similar arrangements may need to be formalised… but it could be worth a shot…
Truth is however - it would probably only appeal to Canterbury and Otago.
The Westcoasters are a law unto themselves and the Nelson/Marlborough types aren’t mainlanders.
Treating the South Island as a separate entity wouldn’t work either. You’d either need to go region or nothing at all. No different showing a Dunedin story to Cantabrians on a South Island bulletin than it is on a national bulletin.
Adding to that, the TV advertising market isn’t really there for regionals. Almost everything now is a network/nationwide ad, bar a few exceptions. TV2 doesn’t even do regional breakouts for ads anymore.
I understand New Zealand isn’t a large market, but surly the issues that face the South Island are completely different to what’s happening in Auckland etc.
When I compare the state of Victoria, which has over 6.5 million people, OK a little bit bigger than New Zealand’s current population, but look at the local news content that’s produced there.
As a commercial sense, I cant understand why Newshub isn’t capitalizing on this region. I’m also mystified that TVNZ - a government owned station isn’t filling this requirement?
To keep costs done, the presentation/production of the south bulletin could still be based in Auckland, but transmitted to the South Island. Similar to what Nine News (local), WIN News and Prime7 News do in regional Australia.
It’s not to say the appetite isn’t there its simply that the networks haven’t wanted to spend the money to do it. With the decrease in audience these days its an idea that would be well and truly dead.
I would argue that because New Zealand very early on in its TV days had a national news bulletin as the main evening bulletin (unlike Australia) we have simply accepted that a national news bulletin is what we get on our screens. From the looks of it the local news was an offshoot and TVNZ felt it was something it could cut while still keeping a full national news bulletin in tact.
In the early stages of TV3 they were meant to operate with about 4 hubs (3 in the North Island and 1 for the South Island) each hub would have a local news bulletin. This of course never happened and TV3 is almost entirely based in Auckland.
The South Island isn’t a region though its made up of separate regions and cities that aren’t any different to the ones in the North Island. A local government story in Canterbury has about as much interest to someone in Dunedin as a local Auckland story - very little!
Not really. Unlike Australia, a murder in Dunedin for example is nationwide news across the country or flooding in Palmerston North or in sport… an injury to the Chiefs in Super Rugby.
Smaller things can get missed but in reality, most stories are presented on a national scale. And even when a local council story is presented, it’s done in a way to be relevant to the local and national scale.
Newshub barely survived a tumultuous cost-cutting period a few years ago. It will never happen.
Prime News (NZ) used to be done out of Sky Australia so not totally foreign. But a ‘South Island’ bulletin done from Auckland wouldn’t be overly palatable anyway.
No doubt @BJT2 you have some positive ideas but as @Reece pointed out, not only has the horse bolted on regional TV news, it’s died of old age on a farm in Auckland.
And I’ll disagree with @Reece in one aspect, the demand/appetite isn’t there. If it was, someone would be doing it.
Local news and sport seems to be keeping the Australian/American TV stations afloat these days. Its something other platforms still can’t offer.
I’m just focusing on the south island as an example, but how many separate editions would be required to cater per region? Could you not do a central presentation (in one city) and transmit separate editions to each market? A good example for this would be Nine News (Local).
I was born in Dunedin and and have lived in the South Island my entire life.
United sure, but when it comes to local news coverage a South Island wide approach won’t please everybody and would probably become Christchurch heavy. Which would no doubt bring the same complaints that people think the news can be Auckland-centric.
Cantabrians have been made to make the trek to Dunedin for the big events in recent years… AB tests, concerts… since the quake… CHCH is no longer the be-all and end-all of the mainland…
What used to be Auckland-Wellington-Christchurch has now become Auckland-Wellington-Dunedin…
My Dad’s sister worked for TVNZ in Dunedin for 20 years… Primarily in children’s TV (Dunedin was the hub in that for many years)… she worked on the South Tonight for a long time…