I kinda not keen on the idea of Mike being on the hits, he’s sorta grown into his job at the breeze would have suited the breeze well before he even left the edge. Can’t beat Stace and Flynny
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I’m glad Mike Puru has landed a full time gig with NZME.
Let’s be honest hes probably been too loyal to the Mediaworks radio division after they removed him from The Edge breakfast show and hes sort of had to settle with filling in on Radio Live as well as weekend slots on The Breeze.
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Mike had been very loyal to MediaWorks. He avidly supports TV/radio shows from the network on his social media. There was no challenge in only hosting The Cafe. +1 with @OnAir that it’s just amazing to hear two great Māori broadcasters.
I reckon Three should pounce on the opportunity to start afresh with the morning slot, now that both Mike and Mel are at NZME and bring in their own/new talent. The line-up on TVNZ1 is getting a bit stale.
Business as usual for The Cafe apparently. Bet Mediaworks will be wishing they had axed it at the end of last year.
Good for Mike though, surprised it has taken this long for him to get an offer elsewhere.
GFK SURVEY 1, 2019
AUCKLAND
- NewsTalk ZB 11.9 - 14.6 (best showing since 2005)
- Mai FM 10.5 - 11.1 (best showing since 2004)
- Coast 9.0 - 7.9
- The Breeze 7.1 - 7.8
- Magic Music & Talk 5.1 - 5.6 (was Magic and Radio Live)
- The Edge 5.0 - 5.2
- The Rock 3.9 - 4.2
- More FM 5.0 - 4.1
- The Hits 3.8 - 4.0
- The Sound 3.3 - 3.9
CHRISTCHURCH
- NewsTalk ZB 11.7 - 14.0
- More FM 14.6 - 12.4
- The Rock 9.6 - 10.0
- Magic Music & Talk 10.0 - 9.5 (was Magic and Radio Live)
- The Breeze 9.8 - 9.5
WELLINGTON
- NewsTalk ZB 12.3 - 13.3
- The Breeze 12.4 - 13.3
- Magic Music & Talk 9.1 - 8.1 (was Magic and Radio Live)
- ZM 8.7 - 7.9
- The Edge 8.4 - 7.9
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some interesting reading
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Big result for ZB off the back of the terror attack, especially with Chris Lynch’s local show returning to good ratings. Also, having local lad Mike Yardley filling in on network shows has probably helped.
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How exactly do you read radio ratings numbers? What do they mean?
Those numbers are the percentage of listening share for each market.
There are also cumulative numbers. That is the number of people listening to each station.
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And to add into @reece’s comment, the numbers @Huff has used, the previous ratings figure is first then the second number is the current one.
Ie in the post above, 11.7 is the previous ZB rating in Chch, which has now increased to 14.0
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Thanks guys!
Newstalk clearly lapping it up in the centres then… looking good given Kerre McIvor has started in Leighton Smith’s old slot?
will be interesting to see how simon barnett
goes on zb audience
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Given the methodology and that not all radio stations are surveyed, not a lot.
But they do help the sales teams convince companies to put their money on the airwaves, rather than the endless pit of social media, which is what it’s designed to do.
So, before there’s any complains, here are the obvious problems…
Minimum sample size is less than 0.5% per population sample in main metro’s, and improves slightly to about 1% per sample in regions. That’s a lot of inference from few people. Bigger samples mean better reliability.
Incentive of $1000 to participate (per survey “wave”) could sway participants to report falsely in the belief they’ll be more likely to win the prize…
80% of Participants are given a booklet to put stickers in (depending on what station they’re listening to)… Blank stickers are provided to put other stations on - how many would bother, do you think, might consciously opt to not do this, or purposely listen to another station for which there is a sticker?
I presume the stations with pre-printed stickers are still those who FUND the survey, therefore the survey will always be biased toward those who pay for it… so reliability of the results will decline.
Booklet requires participants to enter listening times by the quarter-hour… how many would do this ‘on the fly’ or wait until later, and guess? Sure participants are encouraged to do it as they listen… but do they? Do you remember what time you turned your radio off two days ago? Not terribly reliable, eh?
Also think the repeated visits for those who decline is in bad form… beat them repeatedly until they’re tired and give in, great strategy guys.
Results are weighted - but GfK does not fully disclose how they “calibrate” their estimates. Good research has good methodology, and good researchers go to great pains to prove their methodology is robust, otherwise their results will be poop, which means they’ve done a lot of work for nothing. I see it in news articles all the time, fantastic results about red meat and wine, but no hint of how they came up with the numbers, let alone a caption or something to point me to their methodology. Boo.
No Margin of Error (MoE) is cited, anywhere, that I can see. This is extremely poor form and may imply that it’s well over the +/-3% standard. Here’s a case in point;
Christchurch ZB, could have been 11.7%, but a MoE at 3% could mean it’s really 8.7% or 14.7% and the 2019-Q1 figure of 14% could be anywhere from 11% to 17%. With that range, ZB could have DECLINED from 13% to 12%, just as easily as they may have improved from 9% to 17%.
(Actually it would be a bigger difference than those, as the 3% sway applies at the half-way mark, i.e. if your station was polling at 50% it could be anywhere from 47-53%).
There’s no whiff of non-commercial stations… which you could argue is just, given it’s a commercial radio survey. But this amplifies perhaps the greatest fault of all, that the whole thing is designed to sell sales.
Have a look here it even points the reader to buy into the survey’s reliability, without giving details on methodology, so long as you pay to go on their course. If there’s anyone here whose been on one, I’d love to know more!
To sum it all up, there basically isn’t a way to reliably record what stations people are listening to. Take all results with a gain of salt, from the salt supplier of your choice.
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Anyone know what’s happened to Jason Hoyte? He was hosting Drive / Bhuja on Radio Hauraki with Leigh Hart but that is being relaunched without him. He’s bloody brilliant & would be a great hire for MediaWorks …
Very odd departure, he was off air with Just Leigh Hart and Matt Ward on for a wee bit and then returned to the show and announced his departure. More to the story I reckon.
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Heather Du Plessis-Allan announced as the new drive host for Newstalk ZB.
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What the fuck. No.
was surprised to read that
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Thank you @dxnerd!