I disagree. Tomorrow’s newspapers will be full of black pages, there’ll be dark and respectful graphics tonight on the telly, so why can’t radio do the same now? It’s pretty easy to play a quieter song leading into the news.
For an industry that desperate to pull on heart-strings, to not be able to match the nation’s mood to your brand, is surely a bit of a failing? Surely they have slower, more sombre cuts of their themes, unless of course, the brand is more important than the story?
No, it shouldn’t be overdone.
It can be hard to gauge for the media how the population feels about a story. Social Media can give an idea, but that doesn’t always give an exact pulse.
On the ground vox pops, interviews (it’s easier to bump into a correspondent or person of interest in person around BP and ask them to come on rather than their producer being 1 millionth to message them via the phone), a sense of occasion.
Does anyone know why Graeme Hill’s show was cut on Today FM? Bit disappointing. Wasnt quite The Weekend Variety Wireless of old but had similar ingredients and will be missed. If anyone knows what he’s up to next I’d be interested
Cost-cutting, I’d imagine. They’ve replaced the weekend afternoons slot with six hours of sport, on both days. Overkill really. But they already had Marc Peard on a full-time contract, so it costs them nothing extra.
Yeah. It’s a mish mash. I think Smalley, Garner, Mark & Leah, even Polly are ok. They need to start by shifting Tova into an investigative reporter type role or something.
Not sure it was a great move hiring people with no radio experience for Breakfast and Drive eh…
I am not a full on regular listener but I definitely prefer Today FM over ZB. More balanced I think and hosts like Tova, Duncan and Lloyd are as likely to criticise the right as much as the left. Where as Hosking and Heather lean right, agree with right see no other solution than right.