Don’t know about Spike & CMT having any staff in Sydney, but if not already, maybe at some time in the future will be the same staff as MTV/Nick?
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I mean, the network has already announced its coming. I think that’s confirmation enough? 
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10 running a graphic in the ad break about solidarity.
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In line with its parent company one would guess.
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Effect is everything
ViacomCBS unveils new supercharged sales business
ViacomCBS Australia and New Zealand today announced the launch of Effect, a new, premium integrated marketing solutions business.
The full-service business is purpose-built to help marketers create innovative brand partnerships and activations across the ViacomCBS portfolio of brands, including 10, 10 Bold, 10 Peach, MTV, Nickelodeon, Nick Jr, 10 Play, 10 Speaks, 10 All Access, CBS Interactive, Comedy Central and their related digital and event properties.
The launch of Effect follows the merger of the Network 10 and ViacomCBS Australia and New Zealand sales teams on 1 May.
ViacomCBS Australia and New Zealand chief sales officer, Rod Prosser, said: “The joining together of ViacomCBS and Network 10 has created a content powerhouse spanning the best local and global brands, shows, event sports, digital media and events.
“Right now, marketers are searching for new ways to create authentic and effective connections with consumers, increase their share of voice and build sales.
“ViacomCBS now gives clients phenomenal reach across every age and every stage in the under 50s market,” he said.
“Over the past 18 months, we have executed over 60 sponsorships across the Network 10 assets alone. With the arrival of Effect, that offering is supercharged by our expanded playground, including all 10 brands and tentpole shows, news, event sports, Nickelodeon, Nick Jnr, MTV, digital and social media, and live branded events.
“Effect is a team of high-performance partnership and sponsorship specialists who will enable brands to play a role in our engaging and culturally relevant brands and platforms. The effect of Effect will be second to none,” Rod said.
As part of today’s announcement, the role of Network 10 national sales director Lisa Squillace has been expanded to include Effect. Nisar Malik and Tamar Hovagimian have been appointed sales director and partnerships director, respectively, of Effect. Both report to Lisa.
Lisa said: “The combination of the 10 and ViacomCBS brands means that through Effect, we can offer a unique, integrated sales solution that is powered by market-leading specialists, expertise, service and technology.
“Effect is more than a new sales department. It represents a new way of harnessing the power of the ViacomCBS brands, which reach 17 million Australians every month, to create bespoke and highly effective ideas for our clients and execute them across our premium platforms.
“It will also offer clients solutions that are relevant in our market and can be leveraged globally through the ViacomCBS network,” she said.
“Nisar has done a brilliant job as Network 10’s national sport sales director and is perfectly placed to take on this new role at Effect. Working side-by-side with our marketers and agencies, he will create new opportunities and take access to our audiences to a new level – any time and on any platform.
“Tamar will work with our producers and production partners to create, develop and activate brand partnerships with razor-like precision. Tamar has led a phenomenal team at Network 10 for many years, delivering countless campaigns and hundreds of very happy clients. I am so excited to see how much further she and the team can take our new, expanded offering,” Lisa said.
The announcement of Effect comes hard on the heels of last week’s launch of the new ViacomCBS independent agencies and direct sales division.
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ViacomCBS Sales turns the music up
Adds Foxtel’s music channels to its portfolio of brands
ViacomCBS Australia and New Zealand today announced its sales representation of Foxtel’s new music channels, MTV Hits , Club MTV , MTV Classic and CMT (Country Music Channel).
The new local channels go live on Foxtel from 1 July and will celebrate even more of the music audiences love, with curated music blocks for rock and pop, contemporary and country, charts and dance, urban R&B, easy listening and the all-time classics.
Network 10 and ViacomCBS chief sales officer Rod Prosser said: “This is really exciting for us. The addition of the new music channels to our already premium line-up of brands and shows further strengthens our under 50s proposition, while also expanding our offering into the music genre.
MTV Hits , Club MTV , MTV Classic and CMT join 10, 10 Peach, 10 Bold, 10 Play, MTV, Nickelodeon, Nick Jr., Nick Music and Comedy Central in ViacomCBS Australia and New Zealand’s playground of brands.
Rod continued: “Our brand offering is unrivalled in market with a sharp focus on the demographics who are young at heart and highly-engaged. The opportunities across our portfolio are endless.”
The addition of the channels to the ViacomCBS commercial portfolio follows a partnership between ViacomCBS Networks International (VCNI) and Foxtel which saw VCNI assume programming over the music channels on Foxtel.
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They think it’s already up and running?
No it doesn’t say that, it just says that NickMusic is ‘one of the brands’.
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10’s corporate website has had a little refresh and now predominantly features the ViacomCBS corporate logo and refers to the overall network(s) as ViacomCBS Australia & New Zealand.
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https://twitter.com/aus_business/status/1279728760485380096?s=20
Network Ten has slumped to a $226m loss and been forced to write off tens of millions from the value of its sports broadcasts deals and program rights.
The network, usually the third-highest rating among the free-to-air-broadcasters, has also taken a major hit to its revenue because of COVID-19, copping months where income was as much as 38 per cent less than the same time in 2019 since the economic repercussions of the global pandemic hit Australia in March.
Ten, wholly owned by US giant ViacomCBS, made a statutory loss of $225.58m from revenue of about $601m in the year to December 31, including $138m worth of impairments on intangible and non-current assets.
The network also included a provision of almost $47m for onerous contracts “relating to certain sporting and program rights”, Ten said in the financial report.
Excluding significant items, Ten recorded earnings before interest, tax, depreciation and amortisation of $24.2m for 2019, and an underlying after-tax loss of $45.3m.
Management also noted that as of December 31 last year Ten had a net current asset position of $92.5m and positive equity of $41.6m.
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Calling Bob Shanks…
This is another one of the “paper” losses that is exacerbated by non tangile write downs.
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Exactly. This was always going to be a feature of a foreign business owning the network to reduce tax liability to zero.
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From the SMH article linked in the Coro impact thread:
This explains the odd timing of the report as Ten previously operated to year ending August 31.
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It appears from this note in the accounts that Ten owes other ViacomCBS companies over $41 million for programs and other services.
Total program rights costs were $324 million.
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Sure but what if ViacomCBS launches HD Feeds of Nickelodeon & MTV on Foxtel?
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