It’s the same thing as domain sniping… whoever gets in first, wins. Doesn’t matter if they use it, don’t use it, hide it away, promote it for the world. If they got the trademark in the media category first, this is an open and shut case.
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So, you would imply from that, Ten will need to change the name.
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You know what cbs and ten should have done proper research to ensure that this didn’t happen when they were developing the names for the old one. They kinda bought it themselves if what Fairfax says is true and they trademarks then yeah Fairfax should win easily.
You gotta wonder what idiots at Ten/CBS management are making the stupid mistakes
Everyone said cbs was ten saviour yeah right seems like it’s just caused more shit for ten.
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People weren’t entirely wrong there though. Without CBS, Ten probably would’ve become WIN Metro, some form or News Corp-owned entity or maybe even gone off the air entirely.
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Not really relevant to the point of my post, but still…I say rotten tomatos either way.
The Australian is reporting that to support Fairfax in their Federal Court challenge against the use of the ‘10 Boss’, Hamish Turner (Nine’s program director) has sworn an affidavit which claims that:
What a crock of s#@t!
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Looks like 10 might have to go with the ‘second preference’ name for Boss.
Back to ONE we go? 
10 PowerfulIndividual
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Isn’t it a bit too late? 10 used the name before the merger. Wouldn’t Fairfax needed to have extended the boundaries of the trademark?
From a few posts back:
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Ten Boss is now 10 Bold
Already here
Logo still doesn’t suit, but love the clapback tagline “it’s better to be bold than bossy”.
Surprised that press release is so openly vocal though.
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I was too. Quite bold really to say it as it was!