Netflix Lands NFL Christmas Day Games
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Netflix on Wednesday afternoon is giving its first-ever in-person upfronts presentation to advertisers.
For Netflix, the games advance its sports ambitions, providing the latest contradiction of the company’s longstanding insistence that it wasn’t following Amazon, YouTube and Apple into live sports. With its 18-month-old advertising tier an increasing corporate priority, Netflix has added WWE wrestling (starting in 2025) as well as made-for-streaming golf, tennis and boxing matches. Its recent roast of former NFL great Tom Brady proved a blockbuster.