5 Likes
Safe areas were obviously not the priority⌠which they really still should be considering how long US stations used 4:3 watermarks
4 Likes
Typeface looks pretty close to Univers at first glance.
Keep in mind this is one show. We donât know all the graphic variants nor, even, individual show elements.
It could look something else three hours from now.
I assume the lower thirds will be the same for most everything, apart from that section where it says âNew This Morningâ, and maybe a ticker instead of the show logo during the Host Name Reports hours.
1 Like
One thing is that this shows studio looks great. I found almost all of their programming sets were awful - morning Joe especially.
This one has depth and more than just screens
1 Like
Thereâs so much wasted space in that lower third strap (which could and should be condensed).
2 Likes
Well thatâs interesting.
Iâd assumed the plan was to set-and-forget âMS NOWâ, donât rock the boat, keep it quietly printing boomer ad revenue, while directing investment into newer, more relevant digital brands. Reports are Versant wants to make acquisitions in the left-leaning news and podcast ecosystem.
Also fun to imagine a genuinely transformative acquisition of a legacy brand. They still have serious annual revenues. Time to buy the MSN trademark from Microsoft? Or even USA Today as a news tie-in to USA Network.
1 Like
USA News is one brand under consideration
Mind, the industry changes every day
they went into MS Now with the eye that itâs a transition brand for a few years - versant folks were not completely happy with the brand but they had to get to market with something that was not a complete 180
if it takes and does well. There may not be a need to drop it in 3 years
2 Likes
Itâs worth noting that they moved the Lower Third from the traditional left-aligned design to center-aligned to fit the vertical video format popular on social media.
I recently saw Antena 3 try something similar.
2 Likes
Still left-aligned when need to fit programming promotions and alerts.
Just like CNBC US does.
2 Likes
You have to wonder, if the USA Sports brand is successful going forward whether USA News would be a better and less confusing name then MSNow.
Might be issues with USA Today.
1 Like
There is a gap under the bar now
Breaking news graphic as seen at the start of this.
The âflashing letters before unveiling the headlineâ is literally CNBC style.
Note that on this very program, the L3 moved to the left for a considerable amount of time in not one, but many circumstances, despite no promos.
It might be the right-hand promos (like the time & live indicator) donât appear on the feed where the clip was taken from.
It all feels very youthful
The colors, the design. The animations, everything centre. The sets, the graphics. Even the talent - they are all quite young and podcast age, dressed sharp but cool. Clearly targeted at the younger gen who is on YouTube and socials
Sky and ABC could certainly learn and loosen up a bit like this
3 Likes
The more casual feel and look is good by the presenters. I donât know why the presenters in Australia are so formal, even on Today. Whereas when you see NBC 10 Boston, sometimes the male hosts are more casual without a tie.
Agree. I donât have any issues with the new look at all. I found MSNBC look very dated and tired.
My only call out is the frequency of the logo animation. Iâd change it to only cycle through every 60 seconds
And we have the new design summary.
In these cases, identifiers also move farther to the left of the screen.
This part is wrong though. It can actually be anywhere side-to-side within a designated area above the L3.
Nor the âlive indicator shown when appropriateâ part. Itâs shown all the time during live programming, even if nothing on screen is.
And my bugbears include:
- Why making a ticker to put just the show name in it?
- The squeezing of text in a way more limited area than L3 allows (when itâs in the middle)
- Potential unwatchability during periods of heavy news, like a developing story or a hurricane
Graphics use varying levels of Helvetica Neue (ironically, also used in the âObamacareâ text above). Not a bad choice.