Saw a promo on 9Go! for “Bruno” (2009) tomorrow night, with the end card graphic saying “premiere”.
Is this one of those situations like @TelevisionAU picked-up on with Seven and Willy Wonka a year or two ago, where a network makes shit up calling a movie a straight out premiere when it definitely isn’t ?
Mission Impossible: Ghost Protocol airs tonight on Channel 9 after Australian Ninja Warrior.
“Zoolander 2” (2016) FTA premiere Sunday week on 7flix, from Seven’s recent licensing deal with Paramount.
NB/ The original film is provided by Roadshow, hence always and still Nine.
FTA premiere
Formerly on Ten, only once I believe, its FTA premiere a year or two ago rated over 300k on ONE, huge!
FTA premiere
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So, it’s such a shame Ten’s output deal with 20C Fox got terminated and they lost everything (virtually) 
Seven have been reaping in the rewards (share) since, you’ll notice Seven’s movies, many of which are 20C Fox, have been making the Top 20 in recent months. Example from the weekend “Taken” (2008) which didn’t air in some markets until after 10pm!
Wondered where the James Bond movies had disappeared to, last aired two Saturdays ago ending with “Die Another Day” (2002) on 9Gem.
Called Nine, they put me through to programming, the guy seemed a little confused and asked when it last aired.
He said they do have rights to Casino Royale (next film) until June 2019 and said hopefully it’ll air sometime before then.
But poor form for viewers who’d been watching in recent months, suddenly stopping for NRL in 3 markets that don’t even watch.
more appropriate thread
This explains why 7mate could only air the 1st and 4th films on Mondays in recent weeks.
Looks like nine now have the Regency deal, taken from Ten.
It may have something to do with Nine’s former parent company PBL had a shareholding in Regency.
Well, Nine are airing another Regency one “My Super Ex Girlfriend” Saturday week. Ten had rights until very recently, must’ve lost them.
It’s an odd situation, must deals are done through bigger studios’ TV units. But Regency make their own distribution arrangements too it seems.
Definitely confirmed Nine have got Recency rights back and Fight Club will be on 9Go! in a couple of weeks.
Also Pearl Harbor network premiere on Eleven Sunday week, another Disney pick-up, previously on Seven.
Apollo 13 network premiere on 9Gem in a couple of weeks too, another Universal pick-up, very recently on Seven and once upon a time on Ten.
This movie is distributed by Universal and has been shown on Seven, 7mate and (I think) 9GO! in recent years.
It’s licenced by NBCUTV, has been on Seven for much of the past decade now. Previously was on Ten.
Don’t believe Nine have ever aired it, they only got Universal TV rights a year or so ago for the first time ever AFAIK (after Seven and before them Ten for decades).
I was having a discussion not too long ago with a mate about ad breaks during movies on FTA. Now, we all dislike ads, but we had different perspectives and pros/cons.
I believe specifically during movies, the odd ad or two is really good, get up and move around, make a tea/coffee, go to the bathroom, have a quick chat about something, etc. However other view was it disrupts flow and momentum and breaks up the narrative, also extends run time usually 30-60min+ depending.
What do MS members think? 
That’s the unfortunate reality of watching a movie on free to air television.
Anyone who actually likes watching movies at home will watch Blu-Rays or get a subscription service. Otherwise, in my opinion, they’re just on TV as repeats for people who have already seen the movie or for people who really don’t mind what’s on. No one who likes movies enjoys a movie on FTA.
Perhaps. But clearly, as recent ratings show, lots don’t care or are at least happy to put up with them, in favour of enjoying a movie.
Movie No 1 multi-channel program like 4 weeks running now.
Apart from news I watch most other broadcast and Fetch programs on delay, or watch a recording, so I can fast forward through the ads.
Virtually never. The director didn’t make it to have adverts slapped at points through the movie and it ruins the entire experience.
The last time was probably when Titanic was on a couple of years ago and my housemates and I were watching it on a summer night while drinking and too lazy to change the channel but we had all seen that a million times.
I just find it to be a less than ideal viewing experience and in some occasions, stuff has probably been cut out without you knowing.
Other network premieres:
Mad Max, ONE, Sunday week. Roadshow. Previously Nine.
Father’s Day, Eleven, Sunday week. Warner Bros (this must be a first for Ten!?). Previously Nine.
Limitless, Eleven, Wednesday week. Roadshow. Previously Nine.
At the rate Seven are picking-up Warner Bros titles and Ten are picking-up Roadshow titles, also considering their MGM deal finishes within 9 months…
Nine are going to have an extremely limited movie library, unless they can strike a new deal or re-negotiate. Only having their relatively new Universal deal to rely on (which has already spanned two networks anyway).
Probably a fairly useless comment, but for mine interesting none the less. Possibly signals long-term strategy change and certainly major cost saving? We know Nine went out of their way to fully restructure their long-running Warner Bros output.
