I saw a promo at 8:30pm on the ABC for “90s Flicks” or something starting next Friday night, on iView and Entertains.
I get the feeling Entertains is 75% used as a push for iView, I’d imagine bvod is where all of Entertains’ content is seeing increased/new traffic vs the broadcast m/c, of which used to rate very niche (ABC 3?) IIRC.
Retro has appeal, especially free and no ads, there’d be plenty checking out some ER, Merlin, Mother and Son or classic movies (great Hollywood studio library - usually seen on svod or a commercial network) and the like. Same for the other networks in a similar sence. It’s been promoted on-air, online and on iView too.