The Seven Network’s massive live and free broadcast of the Super Bowl LVIII was a runaway hit with viewers yesterday, as the Kansas City Chiefs’ thrilling overtime victory over the San Francisco 49ers reached 2.7 million Australians across Seven and 7plus. The game itself reached 2.55 million.
The most anticipated Super Bowl in recent memory, both on and off the field with the arrival of Chiefs Tight End Travis Kelce’s megastar girlfriend Taylor Swift, had an average national total TV audience of 800,000, up 67% on last year.