I get the impression that KIIS management has lost control of K&JO and putting all its ‘day’ eggs into a single basket is going to bite them harder in surveys to come
I wouldn’t be all that surprised if they go all in and launch into Brisbane next year.
They’ll have looked at their streaming, podcast and social numbers to make that call - the problem for ARN is that they’re existing consumers, so they’re not going to get counted in any move unless they shift how they listen
Heard a few mentions of this. For one it’ll go some way to addressing the collosal gap between breakfast (7.5) and total station share (11.0).
Couldn’t agree more. Its clear the talent (more so Kyle) is running his own network here.
This won’t end well.
You reckon the station and Kyle and Jackie will start to fracture to the point where KJ will want out way before the 10 years is up?
Possible. I can see ARN Management and K&J departing ways prior to the 10 year deal is up.
There was also a general softening across the board with most of the FMs dropping cume. This would suggest that the audience is starting to settle into regular listening habits rather than sampling the competition.
That was attributed to listeners of the podcast and 6pm hour of power. And they may have that audience - they do still have an 5.2% share and cume of 420K - so it’s not like they have no listeners, they just have no where near enough to justify the mega pay packet.
K&J’s problem is that because of their content, they appeal very strongly to existing listeners who are loyal and rusted on, giving them great ratings in Sydney and on the podcast, but don’t appeal at all to new listeners so they have no ability to grow their audience in meaningful way.
Totally, 10 years is a really, really long talent contract for anyone, particularly for someone as volatile as Kyle. As others have said, it will end in tears. More than likely ARN’s.
It’ll be interesting to see if Triple M drops in ratings when The Rush Hour with Embers and Katie finishes. As far as im aware, they are the only drive show in Perth that’s local and not from over east.
End of an era for 2GB or just blip?
When was the last time they were number 4? Was this back in 2001 when Ray and then Alan jumped from 2UE to 2GB?
The Fox is Melbourne’s #1 FM BREAKFAST SHOW and most listened to STATION
B105 clean sweeps Brisbane: #1 STATION, #1 BREAKFAST SHOW and #1 DRIVE SHOW
Triple M is Adelaide’s #1 BREAKFAST SHOW
Triple M has #1 reach in AFL and NRL
SCA has secured a record-breaking 26th consecutive win^ of the key 25-54 buying demographic to maintain its position as Australia’s no.1 25-54 radio network* in today’s GfK Radio360 Metro Survey #6 2024 results.
In a further indicator of continued dominance, SCA’s Hit Network was again no.1 for women 25-54, while the Triple M network was no.1 for men 25-54, confirming that as the outright leaders in these commercially critical demographics, SCA is the undisputed home of the audience that matters most to Australian advertisers.
SCA’s Hit and Triple M metro station wins for Survey 6 include:
When it comes to footy, Triple M continued its winning season:
Sources:SCA Chief Content Officer, Dave Cameron, said: “Today’s incredible result confirms that the Melbourne market has now settled, with the re-crowning of the local and lovable powerhouse of Fifi, Fev & Nick as Melbourne’s indisputable number one FM Breakfast show.
“This show remains unwavering on creating joyful, Melbourne-focused and family-friendly fun, and Melbourne listeners have decisively responded by making the show number one again.
“SCA also continues to dominate the Breakfast shift elsewhere, with the brilliant Stav, Abby & Matt on B105 remaining Brisbane’s number one Breakfast show, and Triple M Adelaide’s Roo, Ditts & Loz continuing their record-winning number one streak.
“Triple M Perth has also achieved its highest result ever today, driven by another increase at Breakfast from Xav & Michelle.
“SCA’s strong Breakfast and Drive shows have continued to drive a dominant 25-54 ‘audience that matters’ result nationally, maintaining significant leadership over our competitors in this commercially critical demographic for our advertising clients.
“Hamish & Andy, as Australia’s number one podcast, completes the set of audience-loved shows across the nation, which continues to engage Australia’s biggest 25-54 audience that matters.”
SCA Chief Commercial Officer, Seb Rennie, said: “SCA remains the clear leader as the no. 1 home of the audience that matters – 25-to-54-year-olds, as proven once again by today’s results.
“Combined with our growing SCA-ACE represented metro stations, the metro 25-54 commercial audience share is market leading at 35.3%, ahead of our nearest competition by 8.5 share points.
“SCA’s in-depth understanding of the commercially critical buying demographic is evident of why we have dominated for 26 surveys in a row.”
** GfK Radio 360 Metro Survey #6 2024. P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-19.00. Total Radio. Market Share/Commercial Share/Cume Reach.*
^ 26 surveys since Survey #5, 2021, FM & DAB+.
**** GfK Radio Ratings. Metro Survey 6, 2024. Melbourne – Friday 1800-2230, Saturday 1200-2230, Sunday 1300-1930. Adelaide - Friday 1730-2200, Saturday 1130-2200, Sunday 1230-1900. Perth – Friday 1745-2030, Saturday 1000-2030, Sunday 1100-1730. P10+. Cume / Market Share %
^^ GfK Radio Ratings. Metro Survey 6, 2024. Sydney / Brisbane. - Thursday 1900-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ / People 25-54 . Cume Reach / Market Share %
fresh format that’s not in the market, done right. Not frigging rocket science, but it seems to be to most of the SCA programmers.
Kudos to ACE Radio as well.
The little Victorian team that could, and are, with 4BH especially.
BH was my go-to station 2 years ago when it transitioned from Easy to Classic Hits and I still have it as a fave that gets played almost every day.
Unless I have missed something it appears that today’s 10.2 is the lowest since Survey 2/2004 when it scored 9.9 (#3)
ACE will be thanking SEN for taking the shine off 4KQ which thrust 4BH into the limelight.
2.4 is the highest for 3EE (and the first 2+ share) since Survey 1/2017 when it scored 2.9 as it was transitioning into Talking Lifestyle (it fell to 1.4 on Survey 2/2017)
They did a bit more than “take the shine off 4KQ”, they removed it altogether lol
As much as being mediocre in Melbourne would hurt - being top of the ratings in Sydney and being able to run a Melbourne station basically free on the back of that isn’t too bad for ARN.
If it were causing ratings to slip in Sydney that’d be a problem, but they’d have been paying Kyle and Jackie O the same amount to broadcast to just Sydney as they would be to also get Melbourne as well - 4.6% in Melbourne without any local content at all is likely a similar level of profitability as getting 6 or 7% but paying a roster full of local staff to present.
I can’t see them diverting from that track.
–
On other stuff - lol at the Priceline Radio ratings - a 2 in both Sydney and Melbourne. Coles Radio is successful because it’s genuinely a good station to listen to, can’t see any draw to Priceline - and surely whatever they’d be paying to get it on air would be less than what Nova have had to pay to get access to Nine’s DAB space to broadcast it.
Good job for SCA with Perth - the strategy with Mix/Triple M is absolutely a success. I just wish they’d be daring enough to just blow up their Melbourne and Sydney stations and offer a “Real Alternative”. I dunno how different 2Day is from the Mix playlist, but at some point they have to try something different there.
Digital radio ratings summary
https://radioinfo.com.au/news/cada-climbs-disrupt-radio-departs-gfk-survey-6-dab/
looking at the Brisbane results its generally as expected. I think 4BC will get a slight boost next ratings with the state election campaign underway
If that was reason, surely 3AW, 4BC etc would also have been impacted.
Probably just one of those ratings anomalies.
First weekend was in the last survey
Main two weeks are in this survey
