ABC stations in Adelaide, Perth and Canberra would also have been impacted.
ABC Adelaide saw its breakfast and evenings shows both declining by 0.2 from last survey. (Breakfast was broadcast live from Paris during two weeks of the Olympics)
ABC Perth suffered a big 2.2 drop in evenings from last survey.
The latest survey for Canberra was posted this morning in another thread.
As well as âblamingâ Olympics for 2GBâs drop I also read that they were saying the survey process was at fault - when in doubtâŚ
Great result for 4BH and Triple M
Thereâs always a chance of that happening - rogue âbooksâ do happen (wrong sample demographic or similar and boosted into a survey that becomes a chasm). The question will be whether itâs a trend or just a one off.
Donât they have that 24/7 Kyle and Jackie O Station on iHeart? Just relay that
They havenât had a Kyle and Jackie O 24/7 station for years.
It was only one for one summer then vanished.
Shows you how much i pay attention to Gutter Radio
Ok.
Indeed. Launched December 2021, and then I think maybe discontinued after February or March of the next year, 2022. Information on the exact discontinuation date of the All Day KJ stream on iHeartRadio is scarce, but hereâs an interesting article from when it launched.
The drop at Gold for Christian OâConnell over the past couple of surveys is linked to a pullback on the advertising spend, said Campbell. âWe strategically decided not to market him as heavily this year. You could argue that wasnât the best decision for that show. He has suffered a bit this year. I thought it would bounce back this survey, so I expect that will happen next survey.â
He says in the article that they changed 97.3 from AC to CHR to âfit in with the networkingâ but then goes on to blab about how great Mix 102.3 and 96fm are doing and how much they researched the music. My question is why are they treating 97.3 so differently? The three stations operate in almost identical competitive environments. Why are they sacrificing 97.3? It should actually be more important than the other two based on a bigger population. Is it just pure cost cutting? And if so why wouldnât they do the same to 102.3 in Adelaide? It would be just as easy to network, and less risky due to Adelaide being about half the size of Brisbane. Nothing makes sense with this guy.
He also brings up Christian OâConnell time and time again to justify K&Jâs expansion into Melbourne. But how is that even remotely similar? OâConnell is a standalone, Melbourne based show, while K&J are a networked show piped in from Sydney (with smut content).
Robbing Peter to pay Paul doesnât work when both shows are on long-term, multi-million dollar contracts.
I think the writing is on the wall for 97.3 - you wouldnât go so far to change the station only to not network Kyle and Jackie in next year.
Itâll be a race to the bottom between KIIS Brisbane and Melbourne in breakfast.
But would have almost certainly have been networked in some capacity under an ARN-owned Triple M.
Theyâre changing 97.3âs playlist to gear up for a K&J arrival.
Yes I get that, but my question is why 97.3 and not Mix 102.3 and 96fm.
[quote=âAustralianAerial, post:73, topic:25969, full:trueâ]
Yep I agree. But as it stands he canât hold up the success of the current OâConnell show in the context of networking K&J into Melbourne.
Now whoâs going to help Duncan put A and B together from the first and last sentence there.
Seems like heâd probably need a white board and some diagrams
The guy is trying to justify his job . Its all bullshit corporate talk. They know its been a big fuck up.
Heâs also preparing us about the incoming changes to Brisbane. They need to pay for K&J (10 year contract) deal and doing this theyâll need to axe all local breakfast shows and reduce overheads to accommodate.
As a Brisbane listener, I find Robin & Kip quite enjoyableâŚ
Shame weâre going to have to sit through K & JO all next year by the looks of it.