While these numbers are not high, would Radio TAB in Brisbane being a similar commercial station, feel compelled to follow suit and get back into the survey?
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I wouldnât be surprised if TAB was higher actually. My guess would be over 1%. I know a few people who like the breakfast show.
Also their FM signal isnât bad on the south side.
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For those who live outside of the harbour city and have never listened to the 2DayFM Morning Crew, here is a highlight:
They cannot even be bothered syncing the video with the sound. I have listened to the show and can confirm - that was actually a highlight. I am still trying to work out what they are laughing at. Is is that the ferry was going around the harbour? Was it that the ferry got to the last stop? Was it that he did not want to get off the ferry? Have they been smoking weed and everything is funny?
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âHighlightâ
Just wondering Ed is in Melbourne right?
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They keep making bad changes to Nova 96.9 which keep sending ratings down.
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Usually Iâd talk about the ratings of all Sydney stations. But since itâs hardly a surprise that 2GB & ABC rose to the top as the city wanted the latest virus outbreak news, I may as well jump straight into the inevitableâŚ
Horrendous.
Surely most people here can agree that what 2DayFM needs is a total relaunch of the entire station? OK, so all music stations fell in Sydney this survey. But at least KIIS, Smooth & WSFM still got respectable figures.
Usually Iâd agree, but the ratings for 2DayFMâs Morning Crew breakfast program with Hughesy, Ed & Erin are now on-par (2.4%) with the figure that Grant, Ed & Ash received during the equivalent survey of 2019. You know, that one GE&A were pulled off-air at the end of due to bad ratings! 
Yeah. Although the DAB+ ratings are to be taken with a grain of salt, I can believe that ARNâs offerings do pretty well in Sydney while NTS and the extra SEN stations donât have that many listeners!
No doubt SCA opts not to have âAustralia Todayâ listed because that station would likely also rate appallingly if it were.
Iâm pretty sure Erin is the only presenter based in Sydney, with Hughesy & Ed in Melbourne.
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They are doing it to the whole Nova network look at the results
Perth #2 Mix 94.5 now the new #1
=#1 Brisbane three way tie in first place but beaten by 4KQ in dayparts and weekends. Breakfast and drive hold up the station.
Adelaide #5
Melbourne #6
The repetitive narrow playlist continues to be the issue, and repeats of Ben & Liam at 12pm will not help them next survey.
At least their ratings are not as bad as those of SCA!!!
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Ed is based in Melbourne. Hughesy and his family now live in Sydney.
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Nova 93.7 in Perth still increased though (+0.4). Itâs just that Mix increased more.
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Agreed. Itâs not the personalities that need to change, itâs the music.
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That is the story across the whole Hit network including in competitive regional markets where once dominant stations are in decline.
Plus Carie & Tommy are no Hamish and Andy.
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I still donât understand why 2day FM is playing country music (e.g. Shania twain), in an ultra-competitive market like Sydney. It just doesnât work. Until they get the music right and look to similar markets like New York and London, or even Auckland, then it will continue to struggle.
Whilst itâs true that people listen to the personalities, the music is also important, so changing the breakfast show wonât do a thing if the music is still all over the place.
Smooth FM, KIIS and WSFM prove that if you get the music right, listeners will follow.
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Not so sure about Hit stations in other markets, but from a Sydney perspective I donât think thereâs much (if any) potential for growth with Hughesy, Ed & Erin on 2DayFMâŚat least not while thereâs still four considerably stronger brekky shows on rival commercial FM stations.
Both the music AND breakfast personalities of 104.1FM need to change IMO.
While the music is undoubtedly an important factor of those three stations, at the same time you canât deny that theyâve got strong, long running breakfast shows:
*Smooth: Bogart Torelli & Glenn Daniel (industry veterans, notable for their years at ARN Sydney before their time on Smooth) have been presenting the 95.3 breakfast show for nearly a decade.
*WSFM: 16+ years and counting for Jonesy & Amanda, longest serving brekky show in 2WS/WSFMâs near â43 year history.
*KIISâŚwell I think we all know about Kyle & Jackie O, 16 years+ across two stations.
Even Fitzy & Wippa have been presenting the Nova 96.9 breakfast show for about a decade now!
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Itâs an ultra-competitive market, like Melbourne so it will be hard for them but if they improve the music they may have a chance and getting higher numbers during the workday and weekends.
That is true, but the overall sound of the stations resonates with their target audience and their listeners are loyal. Strong breakfast personalities are important but only a part of the station. KIIS has targeted their audience brilliantly as has Smooth and WSFM. I think Nova has some issues with its music but overall they are in a better position than 2Day.
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Had to turn 3AW off when I hear Neils voice, it is a trigger point and just makes me angry - Dee Dee and to a lesser extent Tom are all so negative when it comes to the Vic Government handling of COVIDâŚnot helpful. Maybe others are feeling the same. Ross and Russel do provide lighter moments and do not seem to criticise
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I think thereâs so much emphasis on the breakfast ratings because that is the most important timeslot of the day for radio stations: The people on-air between 5.30am/6am and 9 are essentially the main voices/faces of stations as a whole. Itâs no coincidence that Kyle & Jackie O are in all campaigns for KIIS 1065 or that Jonesy & Amanda are in pretty much all WSFM ads! Smooth & Nova probably focus a bit more on music with their ad campaigns though, similar to the ARN ad campaign strategies of the past.
While breakfast isnât the be all and end all for radio stations, those which canât make a good impression as people are waking up generally struggle during the rest of the day.
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I wouldnât disagree with that. I just think replacing Hughesy, Ed and Erin wonât help 2Day FM, as I think itâs the music that is the problem.
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Besides removing any Country music, what else could they do without sounding like any other Sydney FM?
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I think they should use 90% of The Edgeâs playlist, but replace the more heavy hip hop tracks with dance/pop tracks on the other end of the spectrum.
That also means they can use The Edgeâs handicap of not being a fully Sydney wide station to their advantage
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