Yes for a expensive show and the ratings it is getting, it cannot keep going as it is surely???
Cancel the show and pipe in the regional breakfast show from Hit 101.3, what other option do they have???
It would be easier to gut the place have their two local day dj’s and have breakfast and drive networked. 2day just cannot compete in the current Sydney market with the established shows on their competitors.
The 3rd lowest share in its history, the lowest two being the first two surveys it was on the air: S4/80: 2.0 and S1/81: 2.4
Not quite. Dan & Maz rated lower with 2.4% in S3/2015.
They will blame it on changes to listening habits due to COVID-19 lockdowns.
The main takeaways for me are
The ongoing train wreck that is 2day FM. They either need to do something radical with the format (Triple M Classic Rock or something else from their digital offerings), or just give up and pipe in the regional breakfast show.
4KQ equal No. 1 is just phenomenal. Great effort from a great team who get next to no attention or promotion. Surely they must realise that what they’re doing with 97.3 isn’t right?
Triple M Perth is a disaster.
4BH/2UE/Magic I think have gone as high as they can without live announcers.
Tom_TV7 referred to lipstick on a pig in relation to the 2DayFM breakfast show.
I would like to suggest a rather daring new television advert for The Morning Crew. Something that would cut through and get them noticed.
It would have the 2DayFM logo and underneath it Hughesy would be putting lipstick on a pig whilst Erin had a replica of the Titanic and she would be rearranging the deckchairs. Ed would be next to them polishing a turd.
X Digital Perth gaining 1,000 listeners despite not broadcasting. Well done to the team at Capital/Grants for an impossible achievement.
6ix Breakfast beats TripleM- Omg
Here are the overall ratings in ranking order.
Sydney
#1: 2GB: 15.2
#2: ABC Sydney: 11.9
#3: KIIS: 8.7
#4: Smooth: 8.4
#5: WSFM: 8.1
#6: Nova: 5.9
#7: 2JJJ: 5.2
#8: 2MMM: 4.7
#9: ABC Classic: 3.5
#10: 2RN: 3.0
#11: 2UE: 2.7
#12: 2Day: 2.6
#13: ABC NewsRadio: 2.0
#14: Sky Sports Radio: 0.9
#15: SEN: 0.6
Melbourne
#1: 3AW: 15.1
#2: ABC Melbourne: 12.4
#3: Gold 104.3: 10.0
#4: Smooth: 7.9
#5: Fox FM: 6.9
#6: Nova: 6.7
=#7: KIIS: 4.5
=#7: 3JJJ: 4.5
=#7: 3MMM: 4.5
#10: 3RN: 3.5
#11: SEN: 3.0
#12: ABC Classic: 2.5
#13: ABC NewsRadio: 2.0
#14: Magic: 1.3
#15: 3MP: 1.0
#16: RSN: 0.4
Brisbane
=#1: Nova: 10.2
=#1: 97.3FM: 10.2
=#1: 4KQ: 10.2
#4: B105: 9.7
#5: 4MMM: 9.3
#6: ABC Brisbane: 8.4
#7: 4BC: 7.2
#8: 4JJJ: 6.7
#9: 4RN: 2.7
#10: ABC Classic: 2.6
#11: 4BH: 2.5
#12: ABC NewsRadio: 1.9
Adelaide
#1: Mix 102.3: 13.9
#2: ABC Adelaide: 12.2
#3: FiveAA: 10.3
#4: Cruise: 9.9
#5: Nova: 9.8
#6: 5MMM: 8.4
#7: SAFM: 7.8
#8: 5JJJ: 4.6
#9: ABC Classic: 2.7
#10: 5RN: 2.2
#11: ABC NewsRadio: 1.4
Perth
#1: Mix 94.5: 13.4
#2: Nova: 13.1
#3: 96fm: 11.8
#4: 6JJJ: 8.6
#5: ABC Perth: 8.2
#6: 6PR: 8.0
#7: 6iX: 6.6
#8: 6MMM: 6.3
#9: ABC Classic: 1.7
#10: 6RN: 1.5
#11: ABC NewsRadio: 1.2
Sydney’s 2GB and Melbourne’s 3AW have dominated the latest radio survey, retaining their #1 positions.
GfK Survey 5 2021 again shows the importance of talk radio as a trusted medium for news, information and opinion, particularly as the country grapples with COVID-19 and lockdowns.
In Sydney, 2GB has maintained its unbroken record of 135 consecutive station surveys at #1.
Breakfast host Ben Fordham is Sydney’s No.1 with a 16.8% share (up 3.5 points) while Ray Hadley has recorded his 135th consecutive survey win posting a 19.9% share (up 6.2 points). This is Ray’s highest cumulative audience since 2004.
While in Melbourne 3AW held its dominant No.1 position with a 15.1% making this the 54th consecutive survey win for the station.
In Melbourne, Ross and Russ retained their No.1 spot with a 21.7% share up 0.9% and Neil Mitchell is also No.1 in Mornings with a 17.3% share.
Nine’s talk radio stations (2GB, 3AW, 4BC and 6PR) recorded a cumulative audience increase of almost 7% this survey. The network was also No.1 among those aged 35+.
Greg Byrnes, Nine Radio’s Head of Content, says: “These results show listeners rely on 2GB and 3AW as their most trusted news and information. Talk radio can and does make a difference in people’s lives.”
“Across the talk radio network our strategy of live and local content is delivering with total audience up almost 7%. 2GB’s result is particularly pleasing given the extraordinary work that’s been going on behind the scenes over many months.”
2GB 873 is No.1 in Sydney with an audience share of 15.2% (up 3.4 points). This is 2GB’s 135th consecutive survey win
• Ben Fordham Live is Sydney’s No.1 Breakfast show with 16.8%.
• The Ray Hadley Morning Show is No.1 with 19.9% This is Ray’s 135th consecutive survey win and his highest cumulative audience since 2004.
• Afternoons with Deborah Knight is No.1 with 12.7% (up 4.2 points). (Mon-Fri 12.00pm-3.00pm)
• Drive with Jim Wilson up 1.5 points with a 9.2% share (Mon-Fri 3.00pm-6.00pm).
• Nights with John Stanley is No.1 with 26.1% (up 2.7 points) (Mon-Thurs 8.00pm-12am).
• 2GB Weekends is No.1 (including The Garden Clinic, Chris Smith and The Continuous Call Team 14.6% share (up 2.8 points).
3AW is dominant in Melbourne. The radio station is No.1 with an audience share of 15.1%
• 3AW Breakfast with Ross Stevenson and Russel Howcroft is No.1 with of 21.7% (up 0.9 points), a total of 226 wins for 3AW Breakfast (Mon- Fri 5.30am-8.30am).
• Neil Mitchell is No.1 in Mornings with 17.3% (Mon-Fri 8.30am-12.00pm).
• Dee Dee Dunleavy’s had a share of 10.9% in afternoons (Mon Fri 12.00pm – 3.00pm).
• Tom Elliott is No.1 in Drive with 12.8% (Mon-Fri 3.00pm-6.00pm).
• Denis Walter is No.1 at night with 21.3% (Mon-Thurs 8.00pm–12.00am).
Survey 5 has seen 4BC 1116 grow in every timeslot and people 10+ audience growth rising 0.8 points to a share of 7.2%
• Breakfast with Neil Breen up 0.7 points with a share of 8.0%.
• The Ray Hadley Morning Show is No.1 in talk up 2.1 points with a 10.6% share.
• Afternoons with Deborah Knight is up 0.1 points to a share of 5% (Mon-Fri 12.00am – 3.00pm).
• Drive with Scott Emerson is up 0.5 points with a share of 4.4% (Mon-Fri 3.00-6.00pm).
• Nights with John Stanley is up 1.0 points with a share of 12.6% (Mon-Thurs 8.00pm-12.00am).
6PR 882 continues to draw solid audiences in Survey 5 with an 8.0% share
• Breakfast with Gareth Parker recorded a 9.2% share.
• Mornings with Liam Bartlett had an 8.6% share. The show remains Perth’s No.1 Mornings talk show.
• Steve Mills in afternoons recorded a share of 7.1%. (Mon-Fri 12.00pm-3.00pm)
• Perth Live with Oliver Peterson lifted its audience with a 6.6 share, (Mon-Thurs 3.00pm-6.00pm Fri 3.00pm-5.45pm).
• The Nightshift with Tod Johnston drew a share of 13.9% (up 0.2% points) (Mon-Thurs 8.00pm-12.00am Fri 8.30pm-12am).
Yeah I don’t trust the DAB ratings one bit, in Sydney NTS rated a 9,000 overall with 5,000 in the 18-24 year olds. I can’t imagine a lot of them would be listening!
Looking at the demo breakdowns for Sydney, it’s worth noting that 2GB outrates both 2Day & 2MMM in the 25-39s, in which it scored 7.1%, coming in 5th behind KIIS, JJJ, Nova & Smooth.
In the 40-54s, Smooth fell from 10% & 3rd place in the last survey to just 5.1% & 8th place, with only 2Day rating lower on among the commercial FMers! 
On the flipside, Smooth does quite well in the 55-64s (12.7%, 4th) & 65+ (6.9%, 5th).
I wonder if the decline in Smooth’s ratings is a result of the modernising of their music.
Mix94.5 is sounding the best it’s sounded it a long time. I’m so grateful they ditched the hybrid Triple M-lite format they were running for years. The breakfast show is solid and the music is good. The production sounds slick too. Maybe the rest of the Hit Network should follow their lead.
The 2Day FM results are always my highlight of survey day, followed closely by the SCA spin 
Jamie Angel is the show they should have stuck with. Lower expectations, lower cost, lower scrutiny and more potential than the recent shows.
Would probably be the first time 6IX has beaten 6PM/92.9/Triple M in a survey since the 70’s.
I don’t get it? 97.3 number one station this survey, number 2 the previous survey.
I believe 97.3 should be a clear number one in Brisbane if they tweaked their music and positioning a bit. When you have their AM music sister station equal number 1 it’s clear there’s plenty of scope for improvement. I think 97.3 has been a squandered opportunity for its entire history. It’s never been able to break away from the pack like Mix 102.3 or 94.5 in Perth.
Yes I think Smooth has lost its point of difference which is a shame.
Yeah they don’t ring true. Smooth DAB in Brisbane seems too low. They’re the only one I hear in shops around town.