Fox has been extremely popular since the today network began in the 1990s. The audience (particularly female) that was young then has aged with them and has never been seriously challenged by competitors. The various incarnations of 101.1 have never been successful since TTFM and Novaās tended to focus on other parts of the demo.
That result is huge for Jase and Lauren. They were already gaining momentum late last year when they were axed on KIIS and now even more people have really rallied behind them.
Fox wouldnāt be too concerned either. Theyāve probably had a small portion of their audience sample Jase and Lauren as there is a lot of hype on them at the moment. At the end of the day itās great to see these local shows really smash Kyle and Jackie O.
There is no way KIIS would be happy with this result and any chatter that K&JO need time to build an audience is just rubbish in my view. K&JO arenāt a new radio pairing. Theyāve been airing in Melbourne for years (or decades). From the Hot 30 countdown, to their drive show and in more recent years have had their best bits airing in Melbourne in the early evenings. There has also been huge promotion for their move to Melbourne. The cume just shows that people have flicked to them but not stuck around to improve the share. There has also been a small negative impact to their audience in Sydney since the Melbourne expansion. I just canāt see them gaining much (if any) momentum. Numbers will fluctuate survey to survey but KIIS has really dug a hole here in one of the biggest markets. Theyāve ultimately just handed some of their audience directly to Nova.
Did Kyle and Jackie O address the ratings this morning? Iāll guess that they stay pretty quiet on it.
Kyle did comment on the ratings on this morningās show. Quoting from the Herald Sun article:
I heard we were invited on The Project last night to talk about the Melbourne ratings because not much happened for us in Melbourne ā¦ we gained another 50,000 people but apparently that wasnāt good enough. Itās a slow burn, not everyone wants to hear about dildos and arse lickings and fistings.
If weāre going to be doing any interviews weāll be doing it on a high-rating show not some piece of shit like The Project.
Unfortunately, Kyle talked a big game at the beginning of the year. This has differently come back to bite him on the arse. KISS have completely under estimated the Melbourne Market.
Thatās what you call a pivot. We never planned to win at the start.
Better late than never for ABC
ABC Local Radio shines in GfK survey 4
ABC local radio has recorded its best radio survey result in share for 2024.
ABC local radio was up on share across the board, recording its best result since GFK survey 7 last year. It was also the highest reach result for ABC local radio in three surveys.
ABC Brisbane is now the No.1 AM talk station based on share in its market according to todayās GfK survey 4 results while ABC Adelaide continued its momentum increasing its share for the third consecutive survey, with a one share point increase this survey.
Across its entire live radio network, the ABC is reaching 7.5 million Australians nationally, including 4.7 million every week across the five capital cities according to the latest data**.
GfK 4 also reaffirmed the ABCās status as Australiaās No.1 digital live streaming network across the five capital cities with a 30.1 per cent share. It is the 10th consecutive survey the ABC has held the top spot.
ABC Head of Audio Content Ben Latimer said: āTodayās results once again demonstrate the power of ABC Radio, with more than seven million listeners tuning in every week. Weāre delighted to see ABCās Local Radio Network increase its audience share in all metro markets, with Adelaide and Brisbane the two standouts. We anticipate a further boost for Adelaide in the coming months with live coverage of the Paris Olympics.ā
ABC Local Radio, in partnership with Channel 9, will broadcast all the action from the 2024 Olympic Games into Adelaide, Darwin, Hobart and Canberra, as well as local ABC radio stations across regional, rural and remote Australia.
*All audience figures are based on GfK 5 Cap Cities, 24hrs. Sun to Sat unless otherwise stated.
** Based on GfK 5 City Metro and 3 regional markets. 24hrs; Mon-Sun; P10+; Inc DAB+; Latest survey results available (GfK Metro = S4 2024; GfK Regional = S1 for all markets). And Xtra Insights: 24hrs, Mon-Sun; Reach; Reach; Latest ratings results for all markets surveyed from 08/07/21 - 08/07/24; ABC Total Network including DAB+ when applicable.
Was it bit or a fisting? 
Iām now going with the fisting.
Thatās the only way theyāll get an audience. It doesnāt matter how established there show is - everyone in Melbourne already has a favourite breakfast show. Whenever a new show goes to number one itās gradual, because the audience moves slowly as they become tired/dissatisfied/bored of their current show.
Iām making no claiming of what they will or wonāt do, but any increase they get can only be gradual.
The 50K cume increase isnāt significant. They might not be staying around long enough to increase share, but that not 50K people that listened once and never returned. Thatās 50K extra people who are listening for a short period every single day. Maybe itās diluted because itās 1 million people who came in the first week and never came back. That would be clearer if any insiders could get the waves. Otherwise, time will tell.
Iām not sure itās so much as people not wanting to hear about it, could be more that itās all they ever talk about.
Every single time Iāve flicked across, I can count the seconds on two hands before I hear some reference to ādildos and arse lickings and fistingsā.
I believe the Melbourne audience expects more. Mix it up a little, talk about something else for a change. I donāt think they know how to. Itās just the same old conversations daily, with some celebrity gossip thrown in. Maybe itās enough for Sydneysiders to enjoy it, but I canāt see Melburnians warming to it.
Interesting that even though K&J arenāt on yet in Brisbane, the tone of the KIIS 97.3 breakfast show has gone noticeably down market in recent months, with much more reference to sex. The article about the ratings in Brisbane Times today had quite a few comments saying people are turned off by the increased smut on KIIS 97.3. And itās nowhere near the level of K&J. If they do roll them out to Brisbane people will switch off in droves. Itāll be an epic fail.
I agree with the article, but Kyle is no āalpha maleāā¦ 
Iām thinking all that ānoiseā of K&Jās 101.1 arrival was mainly in Sydney rather than Melbourne.
I really donāt think Melbourne cares as much about K&J as Sydney would.
Similarly, if Neil Mitchell was to ever had been networked into Sydney to compete with Hadley, again, I doubt the secondary market would care.
K&J will be successful wherever they go. But they likely wonāt replicate that immediate success they had when they left 2Day for KIIS.
Time will tell but Iām not sure itās a given they will be successful outside of Sydney, even in the long term.
Iām of the opinion that if they donāt quickly win over Melbourne then theyāre unlikely to ābuild over timeā.
I also notice there were several commenters on here last survey saying āMelbourne is no different to Sydney in its tastesā, and people would embrace them just as much in Melbourne. Havenāt heard anything from them this time aroundā¦
I also find the hysteria over Kyle being the best in the business and āso funnyā really insane from people especially the Melbourne Radio Wars podcast, are they serious or just scared to have a crack at them? They arenāt that great to my ears, or anything really groundbreaking. They talk a lot and are smutty. Not sure whatās special about that.
How does he mean itās a āslow burnā? This isnāt some new untested act or a pair that Melburnians have never heard of. Weāve had enough exposure to them over the past 20 years on radio and TV and oodles of press and social media coverage to know who they are and what they represent. If Melburnians wanted to listen to them en masse theyād have tuned in by now.
Programmers past their prime. People who are/were in leadership positions without genuine knowledge. Lemmings off a cliff now.