People seem to be forgetting a large component of the remuneration for K & J is performance based.
Furthermore there are significant benefits in being able to sell the show on a national level with national clients.
There are some significant cost efficiencies beyond the on-air roles, particularly in sales and operations. This alone would allow for K & J to rate lower than the previous team (though that is obviously not the goal). This would be a slow build strategy over a number of years.
K&J were always destined to languish in Melbourne.
They are well known as Sydney radio identities, networking at breakfast rarely works on FM
History has shown that Melbourne doesn’t care for the shouty, aggressive type of radio that Sydney seems to like
Coles Radio has taken the number 1 spot in the DAB/streaming ratings (I’ve only included those with above 100k listeners):
It’s almost as if ARN are willingly butchering KIIS97.3 so that they have a legitimate reason to swing the axe through it and network K&J into Brisbane.
The fact a station would rather network to Melbourne before Brisbane speaks volumes about the future direction.
K&JO also dropped in Sydney at Breakfast -0.6 and Mornings -1.1.
Disrupt Radio. Zero cume listeners in Melbourne and Brisbane. And a steady 5k in Sydney.
What a waste of DAB+ bits!
When you listen, all you hear in the extended ad stops is self promotion for the station.
The biggest benefit they get from paying K&J more and putting them into Melbourne (and eventually national) is they get to keep K&J in Sydney and don’t loose them to a competitor. If K&J left KIIS they’d instantly be rating less than 2Day. KIIS1065 is nothing without K&J.
And very little brand loyalty. For better or worse, the former Today Network (especially Fox and B105) and Triple M have rusted on listeners who will listen to whatever the station serves up without giving the competition much consideration.
#1 STATION AND #1 BREAKFAST SHOW: B105 Brisbane and Triple M Adelaide
#1 The Fox most listened to station in Melbourne – 5 in a row
#1 Hit Network Carrie & Tommy Drive show – 3 in a row
#1 in AFL and NRL footy
SCA has taken the win for the first half of 2024 as the no.1 home of the 25-54 key buying demographic, a title it has held for 24 consecutive surveys^ and maintaining its reign as Australia’s no.1 25-54 radio network.
SCA continues its winning streak as the no.1 radio network in the 25-54 men demographic and no.1 in women 25-54 demographic in today’s GfK Radio360 Metro Survey 4 2024.
SCA’s Hit and Triple M metro stations added to the wins for Survey 4 including :
The close competition in the AFL and NRL footy season has seen SCA continue to dominate as the country’s no. 1 footy radio network:
Sources:SCA Chief Content Officer, Dave Cameron, said: “SCA has delivered another monster result nationally, increasing our lead in the commercially critical 25-54 ‘audience that matters’, well ahead of our competitors. B105 Brisbane and Triple M Adelaide have again held the number one crown, powered by their market-dominating Breakfast shows of Stav, Abby & Matt, and Roo, Ditts & Loz.
“In Melbourne, it’s becoming crystal clear that breakfast listeners are decisively committing to wanting locally relevant, family-friendly fun, with The Fox’s Fifi, Fev & Nick holding on to their ongoing strong results, likewise The Marty Sheargold Show achieving terrific growth in its final survey in Breakfast.
“At the other end of the day, SCA wins the drive home, with Carrie & Tommy cementing their position as Australia’s number one national Drive show for the third time in a row, alongside every one of Triple M’s state Rush Hour shows increasing their share. It’s also exciting to see Triple M hitting number one for the first time ever with Dave Gleeson in national Nights, and both Triple M’s AFL and NRL sports results achieving leadership domination.”
SCA Chief Commercial Officer, Seb Rennie, said: “SCA remains the no. 1 home of 25-to-54-year-olds – the audience that matters – once again this survey. The recent Infinite Dial*** report shows that radio has grown its audience to 81% of the population, or 18 million people: a rise of 2% on 2023. The 25-54 demographic are the biggest consumers of radio at 84% and online radio streaming among this demographic has doubled in three years. This is a compelling reason for advertisers to reach and engage with this important demographic at SCA.
“Combined with our SCA-ACE represented metro stations, the metro 25-54 audience share is 37.4%, extending our lead ahead of our nearest commercial competition by 12.7 share points.
“The NRL and AFL footy seasons are producing some fantastic tight games, and Triple M continues to provide the best commentary of the codes, our broadcasts are number one nationally and in their respective markets, with a strong connection with male audiences.”
*GfK Radio 360 Metro Survey #4 2024. P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-19.00. Total Radio. Market Share/Commercial Share/Cume Reach.
^24 surveys since Survey #5, 2021, FM & DAB+
*** GfK Radio Ratings. Metro Survey 4, 2024. Melbourne – Thursday 1800-2230, Friday 1800-2230, Saturday 1200-2230, Sunday 1300-1930. Adelaide - Thursday 1800-2200, Friday 1730-2200, Saturday 1130-2200, Sunday 1230-1900. Perth – Thursday 1800-2030, Friday 1745-2030, Saturday 1000-2030, Sunday 1100-1730. P10+ / P 10-69 / P25-54 / P 10-69 / P25-54. Cume / Market Share %*
^^ GfK Radio Ratings. Metro Survey 4, 2024. Sydney / Brisbane. - Thursday 1900-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ / People 10-69 / People 25-54. Cume Reach / Market Share %
**** The Infinite Dial Australia 2024 – Edison Research and Commercial Radio & Audio (CRA)*
If that happens I hope Kip and Robin receive huge payouts,.they will not likely get employed at another station.
4BH still the most popular radio station in Brisbane
KIIS Melbourne being able to maintain their breakfast audience should raise a small amount of concern in its competitors, there would have been some hope that the audience would drop away once K&JO started and that hasn’t happened.
If ARN is willing to play a longer game, today’s numbers aren’t bad
Half way through the year, time for some thoughts on the Melbourne results:
A quick take on each network (comparing to last survey and same survey last year):
ARN - Localism seems to win the day with Gold going well and 101.1 stalled again.
SCA - Good increases across the board for Triple M and Fox seems to have wasted its splash cash.
NE - Its like Smooth has days nailed and Nova100 has brekky nailed. If only they could learn from each other.
Nine - Market leader, but the trends are starting to look concerning. The decline in drive market share should have the claxons ringing loudly. 11.4 in Survey 4 of 2023 reduced to 7.5 this year’s survey 4 (and down from 8.0 in Survey 3 this year).
ACE - Run it on fumes and it rates accordingly. Definitely, not a good sign that your highest rating “day parts” are Evenings.
SEN - I didn’t see this coming, but Hutchy is having a pretty good year.
RSN - Well I am guessing part of Hutchy’s success is coming from RSN. Without a change in format, a bit harder to see anything outside the 0.5 to 1.5 ratings range.
ABC - At least 774 has marginally improved, but the whole network still feels on the nose.
Anyway, no doubt others will have different views (as otherwise it would be a tad boring!)
From what I can tell, for Melbourne, it’s JJJ’s lowest since Survey 7/1992 when it was 2.0%. Although they did have a few dud years in the mid-2000s where they sat mostly below 3% (probably attributed to Nova’s entry into the market?).
They just can’t seem to gain any traction with the two Melbourne stations. I wonder for how long will ACE persist with having two?
I disagree. Fox’s aim wasn’t to increase share this survey, they just wanted to hold on and block KIIS. I’d argue they’ve achieved that - it’s a small decrease that would usually be considered a blip rather than any real decrease. It will be interesting to see how they go in the next survey.
Duncan Campbell will say otherwise but Nova securing JL&C for their Melbourne breakfast show has thrown a massive spanner in the works for KIIS and the success of K&J launching in Melbourne. I think their 10 share ratings expectation was based on JL&C exiting the Melbourne market and kiis competing with the weaker BL&B show on Nova and the existing Fox Breakfast show. Now JL&C are #2 fm Breakfast in Melbourne.
Now for KIIS 101.1 it is going to be a hard slog for the scraps. certainly a master stroke by Nova, they have so far limited the success of KJ in Melbourne. Nova’s main problem continues to be their workday in all markets except for Perth. Nova Brisbane is really now off the boil. What killed that station was management hell bent desire to make it identical to Nova Syd / Mel.
I have always felt that The Fox is kind of like the Dr Neo Cortex of Melbourne radio, it is kind of trying to be either a top 40 station like Nova or a classic hits station like Gold. Also, how does it rate so well with listeners over 40, Nova and KIIS would never target that demographic.
Kyle and Jackie O cop ratings blow in Melbourne
Ouch headlines.
Looking at the Fox playlist I don’t see any resemblance to a classic hits station like Gold.
The over 40s listening have probably been listening for 20 years since they were 20yo’s and have just stayed put.
WSFMs ratings were down by 0.9. All parts were all down except weekends which was up by 0.2. The biggest loss was on Drive with Steve Fitton which was down by 2.7. I hope they turn things around next survey.
And credit where credit is well and truly due.
Sydney’s KIIS is No.1 in the following age groups:
Not even 2SM, MMM, Nova or 2DayFM were able to pull that off in their glory days.
In such a crowded market, it’s an incredible result.
