Looking at the demographics, in Sydney, WS is well ahead of the others in the 40-54s with a 16.1% share, whilst Smooth fell from a distant #2 to #5, rating behind that of 2GB, 2MMM & KIIS. In the 55-64s, WS almost reached the 20% mark with a 19.2% share, therefore maintaining the top spot in that demographic.
Well, Nova just picked up the listeners that had just recently gone to 2Day so now with KIIS we just get all three sounding same same again only playing more old rubbish and moving closer to WS and Smooth.
More repeats and shit music on Nova Sydney. But imagine if they actually did something different, what they could achieve:
Interesting figures in the Sydney market, has 2Day Fm peaked or is this just a blip?
Nova’s have improved in all capital cities except Melbourne. Troy Ellis has increased the morning ratings in Sydney. Will mornings become a permanent gig for him now with Greg Burns on weekends only.
KTM back to #1 in Sydney.
This survey was when Nova was transitioning into their Greatest Hits Workday. Will Nova continue to gain listeners in the next survey which will take in full their new workday format?
Also, this is the first time WS has scored double-digits in overall ratings since S4/2014. The last FM station to score double-digits in Sydney was Smooth in S3/2017, when they scored an 11.3% share, just 0.1% behind 2GB.
NOVA 106.9 IS BRISBANE’S NUMBER ONE RADIO STATION (12.2% share)
• Number 1 Breakfast Show with Ash, Kip & Luttsy with Susie O’Neill 5.30am-9am (12.7% share)
• Number 1 Workday with Katie Mattin & Miriam Young 9am – 4pm (12.4%)
• Number 1 Drive Show with Kate, Tim & Marty 4pm – 6pm (15.4% share)
• Most listened to radio station – 592,000 Cume
Looking at MSR’s Brisbane ratings more closely, its boost in the overall ratings was mainly thanks to the 40-54s, in which its ratings went up from 0.6% to 2.9%, beating out 4BC in the process! In the other demographics, it’s getting either asterisks or sub-1% shares.
If you look at the demos for Brisbane (and other markets too), you’ll see there are some lumpy numbers such as this.
Is it sustained over a four or five survey period? Unlikely.
At these low numbers, the accuracy is distorted by the methodology. The rise in nights is over seven fold increase in share. Highly unlikely. Other shifts doubled and trebled.
Expect another well written piece by Brad Smart on the beginning of the end for MSR.
He wasn’t there for the whole survey so #5 will be interesting to see. It’s a good alternative to the others in the market so there’s a good chance he can get the 8s or 9s and maintain it.
First and foremost, it probably goes without saying that today’s big winners are 2GB and WSFM with Kyle & Jackie O still pulling listeners to KIIS at breakfast.
On the question of 2DayFM, you really have to wonder if the falls this survey (losing 5% of people aged 18-24 would probably be most concerning) are a blip or whether the station’s current format has peaked. Something to keep an eye on over coming surveys.
2CH will be pleased that Trevor Sinclair & Indira Naidoo are going OK at breakfast - up 0.5% in a survey which they were on air for all but Gareth McCray’s final week.
As for Macquarie Sports Radio…oh boy. I was kind of expecting their numbers to be bad but to have less than 1% of the audience with more Sydney listeners tuning into Sky Sports Radio?! Absolutely pathetic!
Not only is it incredibly sad that a frequency that was once Sydney’s #1 radio station (Now there’s a very good question: What were 2UE’s ratings in Survey #4 1998?) is getting less listeners than the racing channel, serious questions must already be asked about the future of Macquarie Sports Radio? Maybe if there was a ratings boost in Sydney during the transitional period you could give MSR a bit more time to bed in but with 0.8% for the 1st full survey, surely this format won’t make it until the end of the year?
