Beyond Macquarie, let’s turn to the minnows of radio, sub metro community stations Redcliffe, Wynnum/Redlands and Logan.
What of the format on those stations?
It will never be the success of a Brisbane wide licence and won’t have the marketing punch, but sustained and executed correctly, it could begin to pick up numbers.
Imagine if all three sub metro stations began similar formats, a variety of choices. Very slim likelihood that any would be done anywhere near right to commercial standard, nevertheless, having a go.
Currently, these stations run poorly targeted ‘hits and memories’ formats, the style of formats that worked well 20, 30 years ago when programmed correctly on commercial stations. All three stations have commercial radio has beens or never beens plodding along in the dark with these formats, not providing any compelling reason to switch and stay.
Easy listening done right is a different matter altogether. How would it go?