Agencies will begin to notice this, already have and it’s not good for Smooth.
Smooth would not be #1 if it wasn’t for the 55+ demos, but it’s not what agencies want. It’s like ch 7’s audience, often #1 but oldest audience.
I’ve heard that agencies don’t like older audiences. I don’t get it - they’re the ones with the money to spend not the kids still living at home 
I agree. Things have changed so much for older demographics.
With no obligations these days, my parents spend like crazy and they watch way more television than I ever do.
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When advertising started for this new station 2ue was mentioned now it is a distant memory…