Metro Radio Ratings: Survey 4, 2017

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In Sydney, Smooth couldn’t overcome 2GB in the overall ratings, in which the former fell 2.2% from the previous survey, placing themselves only 0.5% ahead of WS, who went up 0.9% & outrated KIIS. Nova is only 0.1% behind KIIS, whilst 2MMM went up 0.9% to 6.3%. 2Day went up 0.7% to 4.5%, whilst both 2CH & Talking Lifestyle fell, with the latter falling below 3%, narrowly beaten by ABC Classic FM! :open_mouth:

Fox FM’s best survey result for a while - No.1 FM overall, and No.1 in breakfast and drive (thanks to the return of Hamish and Andy).

In Perth, something unthinkable has happened for the first time since 2013: Mix 94.5 is NOT the #1 station, as that honour goes to Nova 93.7, who scored a 14.1% share in contrast to Mix’s 13.7%.

Meanwhile, Talking Lifestyle went up slightly to 0.6% in Melbourne, whilst it had another slight fall to 1.2% in Brisbane.

And the running order of the Brisbane stations, before anyone asks, is as follows:

  1. Nova 106.9: 14.1
  2. 97.3FM: 12.5
  3. Hit 105: 11.4
  4. 4MMM: 9.9
  5. ABC Brisbane: 8.5
  6. 4KQ: 7.4
  7. 4JJJ: 7.2
  8. 4BC: 5.9
  9. ABCFM: 2.7
  10. 4RN: 2.2
  11. ABC News: 1.8
  12. Talking Lifestyle: 1.2
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Disappointing drop of 1.6 for 4KQ and 1.7 for Nova - some seem to have gone to 97.3 that is back to number one in breakfast.

It looks like Sydney found the ads that referred to “ginga ninjas” as just plain annoying.

Almost as annoying as “gays unite”.

Fox Breakfast with Fifi, Dave & Fev on a roll!

Not many gains in Sydney or Melbourne.

3AW fell back, after an outstanding survey last time. Still owning though.

ARN are a dogs breakfast in Melbourne :persevere:

Duncan Campbell should’ve been axed two years ago IMO

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Yet Gold is up 0.8 10+ and 0.9 in breakfast…

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It’s very clear, a large portion of Smooth’s audience has come from the decline and removal of AM music stations 3MP and Magic. The 65+ audience exemplifies that.

But Breakfast went up 0.2% and 2Day went up 0.7% to 4.5%.

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Although breakfast did go up 0.2% on 2Day. But mornings up 1%, afternoons 1.6% and drive up 1.7%.

There is an issue with the 6am - 9am and 7pm - 12am time slots.

Meanwhile it seems that Talking Lifestyle in Melbourne rates a 0% with the under 55 year olds. They only way is up next survey! I have never seen so many asterisks for a radio station before…oh hang on…2SM a decade ago.

3AW is running high rotation ads for Talking Lifestyle now.

Additionally, this is the first time Nova has ever outright topped Perth (Nova and Mix tied in S6/2014)

Knowing that the most recent survey period covers a time which has been quite a heavy one for news (and therefore, talkback discussion topics), I’m not overly surprised that 2GB went up a little while Smooth 95.3 fell back down to earth a bit.

A slight bump up for 2DayFM, but the station still has a long way to go before they’re competitive again.

2.9% for Talking Lifestyle…is that quite possibly an all time ratings low for 954 Sydney? I don’t think even high rotation promos on 2GB will help save the format now.

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Yes - and last survey’s 3.5 was the previous record low. Prior to last year, 954 had only fallen below a 4 share once in its entire history.

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Time to take out TL and shoot it. What a joke.

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If Smooth were on the FM band in Brisbane they would be rating close to Number 1

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Surely we could all agree that 2SM is pulling a much bigger audience than TL.

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2Day isn’t far off from Nova in some parts.

No.1 “FM” in breakfast. :wink: The AMs are still the breakfast giants with 774 in double figures and 3AW ahead of everyone by a mile.

It’s almost an even race between the commercial FMs in Melbourne, with all six of them ranging from 6.2 to 8.8. Fox might not breathe easy just yet

Talking Lifestyle continuing to go nowhere. Quite remarkable to have a station that in Melbourne has literally no listeners under the age of 55. They could go back to playing music but I reckon that horse has already bolted. Those listeners will have found new options and won’t be coming back.

You’d have to wonder how much ad dollars they can get with Talking Lifestyle, although they’re probably happy just to wear it as a loss because it’s achieved its goal of killing off 2UE as a competitor to 2GB, and so Melbourne and Brisbane will just follow suit.

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