Metro Radio Ratings - Survey 3, 2023

[gordo92]

Still waiting for them to change River 949 to Gold FM or something and have a Classic Hits type format as I think it would go well in SEQLD/ Darling Downs due to the lack of classics hits on FM in Brisbane and basically no classic hits station in Toowoomba

[Karen_Cee1]

Yes I agree

[JohnsonTV]

"The future of Streaming is talk": Nine Radio boss on the impact of Radio 360

[Brianc68]

@gordo92

Still waiting for them to change River 949 to Gold FM or something and have a Classic Hits type format as I think it would go well in SEQLD/ Darling Downs due to the lack of classics hits on FM in Brisbane and basically no classic hits station in Toowoomba

Yeah I just can’t work out why they didn’t do it the next day after 4KQ ended. Surely it’s not that hard. And put it on DAB in Brisbane. It’s a no-brainer. But then I don’t really understand what ARN does. If I was them I would have Cruise on DAB nationally and own the 60s, 70s, 80s classic hits space. If they didn’t want to use River in Brisbane then surely beaming Cruise in would be a pretty good alternative.

[Brianc68]

@thesub1

KIISing 97.3FM probably wasn’t a good idea.

It was a dumb idea in a 4x FM station market with 2 of the 4 already doing Hot AC/CHR.

[Radiohead]

KIIS Brisbane sounded to me more like a blended WS / Gold 104.3 with KIIS Sydney / Melbourne… eg they played some 80s music that KIIS Syd or Melbourne wouldn’t play.

So not a Hot AC station to the extent that Nova or B105 is.

[thesub1]

Regardless, ARN’s delay if/in transitioning River94.9 into a Classic Hits (or Pure Gold) station, has led to the recent success of 4BH.

The longer ARN leave this, the greater the loyalty will grow for new 4BH listeners.

IMO it would’ve been perfect to run promos towards the end of 4KQ promoting “Pure Gold River94.9” as the new station to listen to.

[Brianc68]

@Radiohead

KIIS Brisbane sounded to me more like a blended WS / Gold 104.3 with KIIS Sydney / Melbourne… eg they played some 80s music that KIIS Syd or Melbourne wouldn’t play.

So not a Hot AC station to the extent that Nova or B105 is.

It is a blend, but a poor one. They only play the the most over flogged 80s songs and they are becoming less and less.

[Brianc68]

@thesub1

Regardless, ARN’s delay if/in transitioning River94.9 into a Classic Hits (or Pure Gold) station, has led to the recent success of 4BH.

The longer ARN leave this, the greater the loyalty will grow for new 4BH listeners.

IMO it would’ve been perfect to run promos towards the end of 4KQ promoting “Pure Gold River94.9” as the new station to listen to.

Yes it was just such a wasted opportunity. Even if they just wanted to pick up the 4KQ listeners in Ipswich/Logan on to River they should have been doing exactly that. There would have been many, many 4KQ listeners within the Ipswich licence area as the main population is also within the Brisbane licence area. Why wouldn’t they at least want to get those listeners rather than let them just go to 4BH? Crazy. KQ listeners were never going to go to KIIS, so why not scoop them up onto River.

[Brownshoes]

My guess it has everything to do with advertising. It may be bad for the listeners, but better for advertising dollars.

Both 20 and 60yos would be listening to River and KIIS. They would be losing the purchasing power of a lot of people in their 20s and 30s if they changed music format.

Only their share continues to fall, then we may find out where their limit is to change things up