Metro Radio Ratings: Survey 3, 2022

DAB+ ratings: http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20DAB/GfK_DAB-Only-Summary-Report-National_Survey-3-2022.pdf?ext=.pdf

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In Sydney, 2GB remains at #1 with 13% (-1.3), followed by KIIS at 9.2% (-0.4), Smooth at 8.8% (+0.8), WS with 8.6% (+0.2) & ABC Sydney with 8% (+0.1). Nova fell 0.5 to 7.1%, whilst 2Day rose 0.2 to 5.3% (levelled with 2MMM), with breakfast on the latter up 0.1 to 4.3%. JJJ fell 1.4 to 3.9%, whilst 2UE fell 0.1 to 2.9% & SEN fell 0.2 to 0.4%. Sky Sports Radio went up 0.4 to 1.9%.

In Melbourne, 3AW remains at 14.7% (-0.4), followed by Gold at 11.5% (+0.1), Smooth at 9% (+1.7), Fox with 8.8% (-0.8), Nova with 7.5% (+0.1) & ABC Melbourne with 7.3% (-0.3). 3MMM went up 0.6 to 6%, whilst KIIS fell 0.5 to 5.6%. Magic fell 0.1 to 1.4%, whilst 3MP went up 0.4 to 1%.

In Brisbane, Nova remains on top with 11.2% (+0.6), followed closely by KIIS973 with 10.8% (+1.7), 4KQ with 10.7% (+1.3), B105 with 10.6% (+0.6) & 4MMM with 10% (+1.8). ABC Brisbane fell 1.1 to 8.5% (-1.1), whilst 4BC fell 1.1 to 5.8% & 4BH (who will take over 4KQ’s format once the high-rating station departs the airwaves) fell 0.4 to 1.8%.

In Adelaide, ABC Adelaide is #1 with 12% (+1.2), followed by Mix with 11.6% (-0.2), Nova with 11.2% (-0.6) & Cruise with 10.5% (-0.8). SAFM went up 0.6 to 9.2%, whilst 5MMM went up 0.6 to 8.2%.

And in Perth, Nova remains on top with 13.5% (-0.4), followed by Mix 94.5 with 12.7% (+0.3), 96fm with 11.9% (-1.9) & ABC Perth with 9.7% (+2.1). Elsewhere, 6MMM went up 0.3 to 6.7%, placing themselves just 0.1 behind JJJ, whilst 6PR fell 0.7 to 6.2% & 6iX fell 0.7 to 4.3%.

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Great to see people turning on to Marty Sheargold on MMM. It’s a great show, no doubt not helped last year by launching during lockdowns.

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2Day rose again even though 2WS and Smooth also rose.

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Triple M and Smooth were the only Melbourne FM stations to post an increase at breakfast.

ABC Melbourne seemed to have stabilised on weekends after losing listeners in the first two surveys of the year.

I also notice that in Melbourne, ABC News Radio went up by 0.6% at breakfast. No doubt it is related to its coverage of the federal election campaign and Russian invasion of Ukraine.

RSN’s share recorded an asterisk in weeknights. What does it mean?

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Cue Nova panic, and skew older to counter 2day fm.

Credit to SCA for sticking with the current 2day fm format and breakfast team rather then chopping and changing like they do each year.

In the Sydney dab+ ratings Cada increased in the 10-17 and 18-24’s but lost listeners in the older demographics. It is now getting back up to the levels that The Edge 96.1 was at previously.

In other capital cities the dab+ ratings remain very low and flat. The new national strategy for Cada is so far not working.

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Here are the overall ratings in ranking order. I’ve also included the “Other Stations” ratings for each market.

Sydney

#1: 2GB: 13.0
#2: KIIS: 9.2
#3: Smooth: 8.8
#4: WSFM: 8.6
#5: ABC Sydney: 8.0
#6: Nova: 7.1
=#7: 2MMM: 5.3
=#7: 2Day: 5.3
#9: 2JJJ: 3.9
#10: 2UE: 2.9
#11: ABC Classic: 2.4
#12: Sky Sports Radio: 1.5
#13: ABC NewsRadio: 2.0
#14: 2RN: 1.6
#15: SEN: 0.4

Other Stations: 19.9%

Melbourne

#1: 3AW: 14.7
#2: Gold 104.3: 11.5
#3: Smooth: 9.0
#4: Fox FM: 8.8
#5: Nova: 7.5
#6: ABC Melbourne: 7.3
#7: 3MMM: 6.0
#8: KIIS: 5.6
#9: 3JJJ: 4.5
#10: SEN: 2.7
#11: ABC Classic: 2.0
#12: ABC NewsRadio: 1.9
#13: 3RN: 1.8
#14: Magic: 1.4
#15: 3MP: 1.0
#16: RSN: 0.5

Other Stations: 13.8%

Brisbane

#1: Nova: 11.2
#2: KIIS973: 10.8
#3: 4KQ: 10.7
#4: B105: 10.6
#5: 4MMM: 10.0
#6: ABC Brisbane: 8.5
#7: 4JJJ: 6.7
#8: 4BC: 5.8
#9: ABC Classic: 2.7
#10: 4RN: 2.3
#11: 4BH: 1.8
#12: ABC NewsRadio: 1.6

Other Stations: 17.3%

Adelaide

#1: ABC Adelaide: 12.0
#2: Mix 102.3: 11.6
#3: Nova: 11.2
#4: Cruise: 10.5
#5: SAFM: 9.2
#6: 5MMM: 8.2
#7: FiveAA: 8.1
#8: 5JJJ: 5.1
#9: ABC Classic: 2.7
#10: ABC NewsRadio: 1.9
#11: 5RN: 1.7

Other Stations: 17.8%

Perth

#1: Nova: 13.5
#2: Mix 94.5: 12.7
#3: 96fm: 11.9
#4: ABC Perth: 9.7
#5: 6JJJ: 6.8
#6: 6MMM: 6.7
#7: 6PR: 6.2
#8: 6iX: 4.3
#9: ABC Classic: 2.7
#10: 6RN: 1.6
#11: ABC NewsRadio: 1.2

Other Stations: 22.7%

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not enough people are listening to register a rating but it’s more than zero

the ads that were doing the rounds last year weren’t great, either

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4KQ went up for probably the last survey before becoming SEN, some of those losses from 4BH may have been people switching for a last listen & reminiscing?

SEN rates reasonably in Melbourne, but doesn’t in Sydney & won’t in Brisbane, I think Hutchy might have been lulled into a false sense of success with SEN ratings in Melbourne thinking the rest of the country has the same listening habits & likes as Melbourne.

Do we think SENQ can beat SEN Sydney by the end of the year, who will go lowest & will they both still be under 0.5?

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BEST EVER SURVEY 3 FOR NINE’S TALK RADIO STATIONS

BEST EVER SURVEY 3 FOR NINE'S TALK RADIO STATIONS

Nine’s talk radio stations have recorded their best ever Survey 3 result, with 1.919 million listeners tuning in each week across 2GB, 3AW, 4BC and 6PR – up 10% year-on-year.

The results are spearheaded by Sydney’s 2GB and Melbourne’s 3AW, cementing their position as the most listened to radio stations in Australia’s two biggest cities.

GfK Survey 3 of 2022 shows 2GB posted a winning share of 13 while 3AW achieved a 14.7 share of People 10+.

In the 25-54 demographic, Nine’s radio stations have boosted their audience by 8%.

Greg Byrnes, Nine Radio’s Head of Content, said: “After our best start to the year we’ve attracted even more listeners in this survey period. The year-on-year result is impressive given 2GB is up over 21%, 4BC 15% and 3AW almost 10%. In Sydney, Ben Fordham and Ray Hadley are well up on last year. While in Melbourne, Ross and Russ and Neil Mitchell have managed to hold the massive numbers who tune in each morning. We’re committed to delivering the nation’s best live and local news and opinion and thank our listeners for their loyalty.”


2GB 873 continues as Sydney’s No. 1 with an audience share of 13. This is 2GB’s 141st consecutive survey win. 2GB has increased its cumulative audience by 21.3% when compared to survey 3 of 2021. Each week, 753,000 people tune into Sydney’s No. 1 station.

  • Ben Fordham Live continues as Sydney’s No.1 breakfast show with a share of 15.7.

  • The Ray Hadley Morning Show retains its unbroken run as No. 1 morning show with a share of 16.5 (up 0.7). This is Ray’s 141st consecutive survey win.

  • Afternoons with Deborah Knight is the No. 1 afternoon talk show with a share of 9.2 (12.00pm-3.00pm).

  • Drive with Jim Wilson is the No. 1 drive talk show with a share of 7.2 (Mon-Fri 3.00pm-6.00pm).

  • Money News with Brooke Corte posted a share of 7.2 (Mon-Thurs 7-8pm).

  • Nights with John Stanley is a runaway No. 1 in his timeslot with a share of 19.7 (Mon-Thurs 8.00pm-12am).

  • 2GB Weekends is No. 1 with a share of 13.5.


3AW remains No. 1 across Breakfast, Mornings, Nights and Weekends. The station is the No. 1 radio station in Melbourne recording an audience share of 14.7 in Survey 3. 3AW has boosted its cumulative audience by 9.5% when compared to same time last year. Each week, 821,000 people tune into Melbourne’s No. 1 station.

  • 3AW Breakfast with Ross Stevenson and Russel Howcroft continue their dominance of the Melbourne market with a share of 20 (up 0.8) (Mon-Fri 5.30am-8.30am).

  • Neil Mitchell is the undisputed No. 1 in mornings with a share of 17.4 (Mon-Fri 8.30am-12.00pm).

  • Dee Dee Dunleavy is the No. 1 afternoon talk show with a share of 11.2 (Mon-Fri 12.00pm–3.00pm).

  • Tom Elliott is Melbourne’s No. 1 talk program in drive with a share of 12.3 (Mon-Fri 3.00pm-6.00pm).

  • Denis Walter has increased his share to 20.5 (up 2.8 points) and is Melbourne’s No.1 evening program.

  • 3AW Weekends is also No. 1 with a share of 12.6.


4BC 882 posts a share of 5.8 among all people 10+. 4BC has also seen a surge in its cumulative audience – up by 15.1% on survey 3 of 2021. Each week, 160,000 people tune into 4BC.

  • Breakfast with Neil Breen recorded a share of 7.5.

  • The Ray Hadley Morning Show achieved a share of 6.9 (Mon-Fri 9.00am-12.00pm).

  • Afternoons with Sofie Formica recorded a share of 4.3 (Mon-Fri 12.00pm–3.00pm).

  • Drive with Scott Emerson posted a 3.0 share (Mon-Fri 3.00pm-6.00pm).

  • Nights with John Stanley had a share of 10.2(Mon-Thurs 8.00pm-12.00MN).


6PR 882 posted a 6.2 share among all people 10+.

  • Breakfast with Gareth Parker achieved a share of 7.8.

  • Mornings with Liam Bartlett recorded a share of 8.3 (up 0.3).

  • Steve Mills in Afternoons posted a share of 5.5 (Mon-Fri 12.00pm-3.00pm).

  • Perth Live with Oliver Peterson had a share of 4.8 (Mon-Thurs 3.00pm-6.00pm Fri 3.00pm-5.30pm).

  • The Nightshift with Tod Johnston recorded a share of 10.5 (up 1.5) (Mon-Thurs 8.00pm-12.00am Fri 8.30pm-12:00am).

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Looking at the Sydney ratings in closer detail, it’s worth noting that 2Day went up 1.8 to 5.1% in the 55-64s, beating out AM easy music station 2UE.

Also, from 9am to 4pm weekdays, Nova & 2Day rated quite close to each other.

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Yes they were dreadful

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If anything, Nova should be targeting the audience of KIIS and Cada. There are only so many listeners available in the older demographics for 2Day, Smooth and 2WS to share.

Nova need to look at what KIIS is providing that they aren’t and have a look and taking some of their listeners away. Fresh music, not so many Throwbacks on high rotation, a bit more news, real entertainment news (not a daily Kardashian update).

They also need to grab some of that Cada audience that has abandoned them because they like dance music but not hip hop. There is a lot of new music that Cada plays but Nova doesn’t play or only at nights with Smallzy or after 10pm.

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Perth and Brisbane are Nova strongholds. The same cannot be said for Sydney, Melbourne and Adelaide

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SEN’s highest rating demographic in Sydney is with the 25 - 39 year olds, where they rate a 0.6%.

Their weakest age group is the over 55s - with a 0.3%

This has got to be beyond niche, they are micro-niche.

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Looking at the DAB+ ratings for Sydney, and Smooth Relax has taken the top spot with 110k (+19k), followed by Cada with 105k (-2k), ABC Sport at 3rd with 99k (+33k), KIIS 90s at 4th with 93k (-16k) & WSFM 80s at 5th with 86k (+11k). 2CH DAB+ managed 66k (+14k), just behind that of 1170 SEN’s 68k (-7k).

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Basically a dead heat of the Top 5 in Brisbane. I think if any one of them tried something different they could break away. If 97.3 had gone Pure Gold or Smooth they would be a clear winner. If Triple M dropped the bogan talk and sport and focused on the music they could also break ahead. Lots of lost opportunities.

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Congrats to Deb and the team.

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4KQ going to SEN could just do that with some listeners going to 4BH and the rest split between 97.3 and Triple M.

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