Go woke, go broke 2GB.
But if Nova are not leading ratings is it all worth the big promos?
If it’s earned the station money - yes.
Ratings are a helpful sales aid, not the be all and end all. And everyone’s always a winner on ratings day - the PR departments make sure of that.
Unless you are the 2day fm Breakfast show.
Seems like the big rebrand and switch in Perth has had little, if any, impact. Feels a tad pointless to spend all that money, and have the ratings stay the same.
I get what you’re saying, but I don’t believe that matters. They’ve finally managed to “complete” their two national networks, so they would see it as money well spent.
Did Ford give multiple declarations of the radio stations he appears on, I wonder?
They used the 101.1 logo for KIIS Sydney…
…and the former Mix 94.5 logo!
Yes he did, including that he is paid to appear.