Metro Radio Ratings: Survey 3, 2021

Go woke, go broke 2GB.

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But if Nova are not leading ratings is it all worth the big promos?

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If it’s earned the station money - yes.
Ratings are a helpful sales aid, not the be all and end all. And everyone’s always a winner on ratings day - the PR departments make sure of that.

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Unless you are the 2day fm Breakfast show.

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Seems like the big rebrand and switch in Perth has had little, if any, impact. Feels a tad pointless to spend all that money, and have the ratings stay the same.

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Sunrise this morning:

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I get what you’re saying, but I don’t believe that matters. They’ve finally managed to “complete” their two national networks, so they would see it as money well spent.

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Did Ford give multiple declarations of the radio stations he appears on, I wonder?

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They used the 101.1 logo for KIIS Sydney…

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…and the former Mix 94.5 logo!

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Yes he did, including that he is paid to appear.

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