Once 2CH realise to completely differentiate themselves from Smooth, they’ll be fine.
Run some disruptor formats all for the cost of automation, consultant for a playlist that can be easily F10’d and some production to make it sound like a radio station even if not staffed.
Do that for a few months as say frequency on air ID only, then return with a great format once the extensive work is done.
All for the cost or less than what it is to pay numerous on air numptys per shift plus producer staff.
Gemma will be happy about that even if bfast isn’t rising up for her.
Brisbane is desperate for a Smooth/Easy Listening station. It is a real gap here on the airwaves.
I’m not surprised that KQ is No.1 on weekends. Everyone in Brisbane is tuning out from NRL talkback largely networked from Sydney on both MMM and the ABC. Doesn’t help the QLD teams are performing poorly. B105/973/Nova all sound the same - homogenous and safe. KQ believe it or not is the only station willing to play some unflogged and deep cuts occasionally. I think that’s resonating with audiences.
I hope that one day either 973 or B105 adopt a 80’s and 90’s only format playing lots of lost singles and poppy upbeat songs. A bit like what Mix In NZ used to be like. One of those stations needs to change to make a point of difference.
I myself now having a DAB radio in the car only listen to Smooth, The 80’s and 4KQ. Occasionally I’ll slip over to Classic Rock.
The best opportunity was for innovation within the community radio sector.
For Logan 101 or BAY FM to run at least bfast through drive weekdays the Smooth format.
Yet despite all the supposed former commercial radio experience at both community stations, they bumble along with their dated all things to all people radio. It’s 40 years stale and sounds it.
Since the demise of 4BH, this has been their opportunity, yet it has been lost.
Aren’t 2CH already starting to provide a point of difference in the market with their Classic Hits format (generally playing tracks the FM stations - including Smooth - won’t touch these days) and a light talk element in some weekday shifts?
It’s one thing to be providing something different to the others, but you’ve also got to let people know that your product exists for there to be any chance of consumers trying it. Realistically, 2CH won’t beat Smooth 95.3 but if the station can do enough to help them get somewhere around 5-6% across the board, you’d consider that to be be moderately successful for a Sydney AM music station in this day & age.
Prior to Gselctor, you could press the F10 key and it would do the day’s schedule for you.
Lazy MDs would press F10 instead of building their own log song by song and crafting their clocks. It relies on the rules entered but it doesn’t mean the rules get it right every time:
Surely we’ll see more tinkering with 96fm in Perth eventually? Numbers have been consistently poor for a long time now, figure they’d have bit the bullet by now and turned it into a proper classic hits station as opposed to the weird KISS / Classic Hits hybrid it continues to be.
Especially with the bulletin’s long history (even pre-merger) of generally covering 2GB in a positive light, likely because people such as Ben Fordham & Ross Greenwood are employed with both while there are a number of reporters at Nine Sydney who used to be on Macquarie National News.
Unless I’ve missed their report it’s also surprising that the Jason Morrison-lead Seven News Sydney didn’t have a short RVO on the radio ratings results.
