Metro Radio Ratings - Survey 1, 2025

Radio, Print, and Online Metro Radio Ratings
41

Slight cume dip survey-on-survey by 3AW, however up on Survey 1, 2024.

Time Spent Listening is through the roof for 3AW this survey. We’re talking nearly 3 hours extra a week vs Survey 8, 2024. Won’t publish those figures publicly due to GfK rules, but it’s 3AW’s highest TSL they’ve ever had in recent memory.

SURVEY 1, 2025 CUME: 750,000 | SHARE: 16.8%
SURVEY 8, 2024 CUME: 777,000 | SHARE: 13.6%

SURVEY 1, 2024 CUME: 744,000 | SHARE: 14.5%

42

How is it that 3AW’s streaming numbers are so high?

43

A couple of reasons:

  1. The sound quality of AM isn’t great, so many listeners prefer streaming the station.
  2. 70% of 3AW’s listening is done at home. Traditional AM/FM-only ‘table’ radios aren’t as prominently sold as they once were, meaning many home listeners stream the station through various internet-connected devices.
1 Like
44

And potentially…

  1. Those who do use a normal radio to listen to 3AW are doing so on DAB+ Digital. But that’s providing you’re in or within the Melbourne broadcast area. However, much of Geelong can also receive the Melbourne DAB+ stations, unofficially. You do though need to have your radio’s aerial extended fully in order to receive the signals reliably.
3 Likes
45

Listening to 3AW via DAB+ is reflected as being part of the ‘AM/FM/DAB+’ category rather than ‘Streaming.’

4 Likes
46

Those 90 year olds in the nursing home have discovered the internet. :rofl:

I may be one of the AW streamers occasionally. :blush:

2 Likes
47

Apparently 4BH in Brisbane has very high streaming numbers too. Again, it’s older listeners listening at home. Most people just don’t have AM radios at home anymore. They either get a DAB radio or listen online.

48

Remember when 2SM Sydney bragged about their large streaming numbers during The John Laws Morning Show and published them in The Daily Telegraph?

IMO, online streaming numbers are nothing to be bragging about. It’s all a bit silly.

49
50

Fitzy and Wippa have a producers podcast on Fridays where it was mentioned that they scored their highest ratings ever and highest cume ever. Interesting that they are on the way up even after 14 years.

Having Chrissie Swan in place of Kate Ritchie might have given them a boost for survey 1.

1 Like
51

It’s interesting that these Sydney heritage FM shows are setting cumulative audience records fairly recently:

KYLE & JACKIE O | Record 921,000 Survey 3, 2023 | 20 years on breakfast

FITZY & WIPPA | Record 668,000 Survey 1, 2025 | 13 years on breakfast

JONESY & AMANDA | Record 517,000 Survey 3, 2024 | 20 years on breakfast

5 Likes
52

https://mumbrella.com.au/triple-ms-local-focus-is-paying-off-nationally-869473

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53

This has to be the first time EVER that SCA have written/commented on a positive article purely dedicated to Triple M without mentioning the Hit Network.

It’s about time they shared some love to the M’s network.

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54

Just don’t look at their networked drive shows :stuck_out_tongue:

2 Likes
55

I hope Chris Smith is getting the listeners he deserves, how he got another gig on radio is beyond me.

1 Like