Why is it that talkback is only No.1 in Melbourne and Sydney?
It must be hard on Kyle and Jackie. There is no way the business plan forecasts had them on. 5.1% in Melbourne at the start of 2025. No one gets paid $20m annually to rate last on commercial FM.
Each morning they’d be thinking that they are getting paid more than they are worth. It must be embarrassing.
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Radio ratings war to deliver some shocks after some famous departures
KIISFM’s $200-million, 10-year investment in Kyle Sandilands and Jackie O’s breakfast radio program and its expansion into Melbourne last year continues to create headaches for radio bosses following the duo’s insignificant 0.1 per cent market share lift in the first radio survey of 2025.
With four broadcasting authority investigations into the KIISFM program’s content underway, there was one glimmer of good news for the radio station’s marketing bosses in Melbourne; they won’t have to take down the “Thanks for making us 8th (#1 struck out) most popular show” billboards erected in February.
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I don’t think they give a shit but the executives who made the decision would be looking over their shoulders. 
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RADIO 4BC BREAKFAST CONTINUES ITS RISE IN 2025
Brisbane’s 4BC Breakfast has achieved yet another successful ratings survey result, up 1.2% for the GfK Radio 360 Survey 1 of 2025. This is the first full time survey result for new permanent host, Peter Fegan, achieving the biggest market share jump in the Brisbane breakfast radio time slot.
The lively talk-back show has also almost doubled its streaming share from 4.8% in Survey 8 (2024) to 8.1% in Survey 1 2025.
"We have passionate listeners who want and demand the best in local news - whether that’s round the clock, rolling-coverage of Tropical Cyclone Alfred, or how the 2032 Brisbane Olympics and Paralympics will affect them directly. I couldn’t be happier that what we’re offering is growing in popularity. " said host of 4BC Breakfast, Peter Fegan.
4BC Content Manager, Siobhain McDonnell said: "We are thrilled with the first result of the year for 2025 and 4BC. We have listened to the people of Brisbane and are committed to a local and engaging news talk format.
“Peter Fegan’s results show that people want to start their day entertained and informed. This is a promising start in what is going to be a huge year for the station, and I’m incredibly proud of the whole team’s efforts today.”
Source: Source: GfK Radio360 Ratings, 4BC Brisbane Survey 1 2025, Mon-Fri 5.30am-9am, Market Share % Total Radio, Market Share % Streaming, AP10+.
triple j starts their 50th year strong
As triple j ushers in their 50th year, they have demonstrated age is only a number by delivering strong results in GfK Survey 1 released today.
Across the 5 capital city markets, triple j added 296k more weekday listeners and 218k more weekend listeners.
Sydney was a standout where the network saw a +0.9% overall share increase driven by a +3.9% jump in the 18-24 target demo.
Breakfast with Concetta and Luka is reaching 840,000 listeners across the 5 capital cities, an increase of 115,000 survey on survey. In Sydney, Breakfast saw a +1.3% increase for their program.
These results came despite much of the triple j Hottest 100 campaign sitting outside the survey period this year.
Head of triple j, Double J & ABC Country, Lachlan Macara, said: “It’s nice to see these GfK numbers reflect the massive impact triple j’s already had across socials to start the year. Like A Version’s alone during this survey period have racked up 33+Million views across triple j’s TikTok, Instagram and YouTube channels.”
Votes in the Hottest 100 were up 5% on last year with a massive 2.49m total votes counted. Over 70% of voters were under 30, showing the continued impact triple j and the Hottest 100 has on its target demographic.
With almost 2 million subscribers to the triple j YouTube account and 320k on TikTok, triple j is undoubtably the most impactful youth media brand in the country across platforms. The triple j Instagram account also clocked a massive milestone last week by joining the 1 million followers club.
The GfK results for triple j form part of a strong GfK result for the ABC in survey 1. Across the 5 capital cities, the ABC’s total network audience has increased to 4,623,000 up 391,000 listeners when compared to survey 8 2024.
have i missed something or has RSN dropped out of the survey?
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Great summary nick. The greatest embarrassment though has to be for the hopeless ARN management who went along with this absurd commercial suicide and watched the company talent go rogue and trash the place. Besides the ongoing Melbourne farce … they ain’t exactly ripping in Sydney for survey 1 either. Great job ARN.
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A very interesting shift in Sydney from S1. 2UE refresh as Classic Hits with immediate results, well done Ace. Plenty of people were questioning the rebrand of the heritage WSFM as Gold … a brand that means nothing in Sydney (like KIIS means nought in Melbourne). Another own goal by ARN ? What a cluster…
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Am I reading this wrong? Or is 4BC Breakfast on 4.5 up from 3.3?
Oh that’s right. Sneaky bastards are relying on online streaming. Ridiculous & desperate.
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3AW, 16 year high, wow. Ross and Russ, extraordinary. Jacqui Felgate, unbelievable.
Murphy and Vella, ouch.
Kyle & Jackie O, LOL.
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16 year high among Survey 1s… it’s the largest since S7/2021 if you look at all eight surveys each year. 
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Hmm, wonder what was happening in 2021 to give 3AW such a strong result? 
Some here were raving about this show and I don’t know why. At best, it’s… fine. I’m not sure they have the nous to cut through against 3AW who are seemingly unstoppable in breakfast.
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COVID lockdowns in Melbourne?
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So many amazing quotes in this article:
“You have to wonder whether Duncan Campbell feels a sense of relief.”
Yes, Duncan would be relieved as he’ll soon no longer be at ARN in a full-time capacity, so it’ll be someone else’s problem - not his.
"I mean, you can’t keep on changing breakfast shows, you’ve got to at some point bed down.”
Correct. Now, who is going to remind Duncan of the Mix106.5 & Mix101.1 era of revolving breakfast shows?
I’m certain that if SCA could poach a ready-made top-rating breakfast show for 2DAY1041, they too would no longer have that issue.
… Oh, and what will be his excuse when Gold101.7’s J&A get the boot for Melbourne’s Christian? Or what about when ARN changes KIIS97.3 breakfast to K&J?
You can’t keep changing breakfast shows. As seen in Melbourne with Jase & Lauren, ARN may just let go of the next best thing.
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What does he mean “long road back”? Back to where? The ratings before they started? Or the long road back to Sydney.
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I think “long road back” means back to the ratings Kyle and Jackie O have been enjoying in Sydney.
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Hmmm…maybe Delusional Duncan is also thinking in a broader semse:
- “Long road back” to renegotiating more sane & sensible commercial terms with K&J compared to the outsized cash bonfire comsuming the company funds
- “Long road back” to understanding their listeners in local markets instead of ham fisted hair brained networking
- “Long road back” to restore the company’s ASX share price which was $2 a few years ago, now 60 cents
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3AW’s share is up but is the cume up too? Someone smarter than me can analyse the figures and press releases and work that out.
But my thought was that in general, less people are continuing to listen to radio. But 3AW and 2GB aren’t losing listeners as quickly therefore their share is up. It could be a bit deceiving.