Metro Radio Ratings: Survey 1, 2022

http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20Metro/GfK_Summary-Report-Metro_Survey-1-2022.pdf?ext=.pdf

DAB+ ratings: http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20DAB/GfK_DAB-Only-Summary-Report-National_Survey-1-2022.pdf?ext=.pdf

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In Sydney, 2GB kicks off the new ratings year at #1 with 13.8%, down 0.7% from the last survey. This is followed by ABC Sydney at 9.2% (-0.2), KIIS at 8.8% (+0.5), WS at 8.4% (-0.4), Smooth at 7.7% (-0.2), JJJ with 7.3% (+1.1) & Nova with 6.8% (Steady). 2MMM fell 0.3 to 4.6%, whilst 2Day went up 0.4 to 4.2%, including a 0.6 rise in breakfast to 3.3%. Easy Music 2UE went up 0.6 to 3.2% whilst SEN went up 0.2 to 0.7%, still behind Sky Sports Radio’s 1.1%.

In Melbourne, 3AW remains at #1 with 15.9% (-0.7), followed by Gold 104.3 at 11.5% (+1.4), Fox with 7.8% (+1.2), ABC Melbourne with 7.4% (-2.7), Smooth with 7.3% (-0.7), Nova with 7.1% (+0.9). KIIS & JJJ tied at 6.3%, up 0.7 & 1.8 respectively. Magic went up 0.4 to 1.4%, whilst 3MP went up 0.4 to 1.3%.

In Brisbane, Nova took the top spot from KIIS 97.3 (formerly 97.3), rating 10.8%, up 1.1% from the previous survey. 4KQ was 2nd with 9.4% (-1.2), followed by ABC Brisbane with 9.3% (+1.7), B105 with 9% (+0.7), KIIS with 8.5% (-2.7), 4BC with 8.2% (+0.2) & 4MMM with 8.1% (-1.0). JJJ rated 6.3%, down 0.1 from the previous survey, which was surprising, considering the Hottest 100 taking place during the survey. Easy Music 4BH fell 0.5 to 1.9%.

In Adelaide, ABC Adelaide took the top spot with 12.4%, up 0.2 from the previous survey. This is followed by Mix 102.3 with 11.2% (+0.3), Cruise with 10.6% (+0.7), FiveAA with 10.1% (+0.6), Nova with 9.2% (-0.3), SAFM with 8.5% (+1.1) & 5MMM with 8.4% (-1.5). JJJ had a decent lift, going up 2.1 to 7%.

And in Perth, 96fm took out the top spot, going up 2.9 to 13.6%. This is followed by Nova with 13.2% (+0.6), Mix 94.5 with 12.2% (+0.2), 6PR with 7.8% (-1.1), JJJ with 7.7% (+0.8) & ABC Perth with 7.1% (-1.3). 6iX went up 0.3 to 6%, just ahead of 6MMM’s 5.9% (+0.6).

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Early results not encouraging for the KIIS brand in Brisbane plummeting from 1st place to 5th. Another rebrand 4BH, also unsuccessful in its first survey.

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Here are the overall ratings in ranking order.

Sydney

#1: 2GB: 13.8
#2: ABC Sydney: 9.2
#3: KIIS: 8.8
#4: WSFM: 8.4
#5: Smooth: 7.7
#6: 2JJJ: 7.3
#7: Nova: 6.8
#8: 2MMM: 4.6
#9: 2Day: 4.2
=#10: 2UE: 3.2
=#10: ABC Classic: 3.2
#12: 2RN: 2.3
#13: ABC NewsRadio: 1.9
#14: Sky Sports Radio: 1.1
#15: SEN: 0.7

Melbourne

#1: 3AW: 15.9
#2: Gold 104.3: 11.5
#3: Fox FM: 7.8
#4: ABC Melbourne: 7.4
#5: Smooth: 7.3
#6: Nova: 7.1
=#7: KIIS: 6.3
=#7: 3JJJ: 6.3
#9: 3MMM: 5.0
#10: 3RN: 2.2
=#11: SEN: 1.8
=#11: ABC Classic: 1.8
#13: ABC NewsRadio: 1.7
#14: Magic: 1.4
#15: 3MP: 1.3
#16: RSN: 0.8

Brisbane

#1: Nova: 10.8
#2: 4KQ: 9.4
#3: ABC Brisbane: 9.3
#4: B105: 9.0
#5: KIIS973: 8.5
#6: 4BC: 8.2
#7: 4MMM: 8.1
#8: 4JJJ: 6.3
#9: ABC Classic: 3.2
#10: 4RN: 2.5
#11: 4BH: 1.9
#12: ABC NewsRadio: 1.6

Adelaide

#1: ABC Adelaide: 12.4
#2: Mix 102.3: 11.2
#3: Cruise: 10.6
#4: FiveAA: 10.1
#5: Nova: 9.2
#6: SAFM: 8.5
#7: 5MMM: 8.4
#8: 5JJJ: 7.0
#9: ABC Classic: 3.3
#10: ABC NewsRadio: 1.9
#11: 5RN: 1.4

Perth

#1: 96fm: 13.6
#2: Nova: 13.2
#3: Mix 94.5: 12.2
#4: 6PR: 7.8
#5: 6JJJ: 7.7
#6: ABC Perth: 7.1
#7: 6iX: 6.0
#8: 6MMM: 5.9
#9: ABC Classic: 2.2
#10: 6RN: 2.1
#11: ABC NewsRadio: 1.1

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SYDNEY
Triple J - largest share since S2/2016

MELBOURNE
ABC - smallest share since S4/1989

BRISBANE
97.3 - smallest share ever (debuted with a 9.1 in S8/2001)

ADELAIDE
ABC - largest share since S1/2016

PERTH
96FM - ties largest share since S6/2006

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I’d hardly say the changes to 97.3 warrant this result. When listening, all they appear to have done is added Kip to the breakfast show and added KIIS to the front of the frequency. The music sounds pretty much the same as before the change.

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ABC Melbourne’s worst survey results in over 30 years. It recorded big falls in weekday breakfast and mornings. The fall in weekend share also suggested that listeners didn’t like the new weekend morning line-up after the departure of Libby Gorr.

KIIS posted an increase of 1.4% in breakfast, despite the delayed start to Jase and Lauren.

Gold had a great survey, with its shares up in all weekday timeslots especially mornings and afternoons.

SEN only had a 0.1% increase in weeknights, despite having so many live sports during the survey period, including Australian Open, BBL and AFL pre-season.

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My takes from this survey in Sydney.
2day fm small gains but Abby Chatfield’s new night show lost listeners from the wall to wall 90’s to now, or should I say 80’s to now that they used to play previously in that slot.

Triple M, breakfast is a battle for the fm wooden spoon between 2day fm and Triple M, but Triple M’s rusted on brogans holdup dayparts.

The Edge 96.1, this is an interesting one, in the dab+ ratings breakfast actually went up after Mike E and Emma left, and the station started playing wall to wall music, but all other day parts went down.

Brisbane KIIS 97.3, is it Bob leaving breakfast or listeners don’t like the rebrand??
Will ARN make KIIS 97.3 more like KIIS 106.5???

Perth was not expecting 96fm to knock off Nova.

I know I am going to sound boring here but Nova’s inability to get their music right continues to be their Achilles heal for day parts in Sydney and Melbourne. Triple J ahead of Nova 96.9 in day parts and in Melbourne KIIS 101.1 ahead of Nova 100 even though Nova 100 has a stronger breakfast show.

Hottest 100 affect for Triple J in survey 1

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By a process of elimination the bad result must be due to one (1) of two (2) things or both:

(1.) Kip is not liked by listeners and/or is a bad fit with Terry and Robin.

(2.) The recently retired Bob Gallagher was liked by listeners and Kip is a poor (inappropriate) substitute.

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Fair enough, but usually a shift in breakfast audience wouldn’t affect the rest of the dayparts so much, and so quickly.

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Looking at the Sydney ratings in greater detail, in the 40-54s, JJJ is #2 behind WS, rating 10.7%, up 5.5 from the previous survey. By contrast, Smooth fell 2.1 to 6.8%, rating behind that of sister station Nova (7.7), as well as 2GB (7.7) & ABC Radio Sydney (7.1). In the 18-24s, JJJ took out #1 in that demo with 20% & was 2nd in the 25-39s with 12.1% (behind KIIS’s 14.5%). In the 65+, 2UE rose 1.4 to 8.7%, just ahead of Smooth’s 8.6% (+3.7), rating 3rd in that demo behind 2GB (30.9) & ABC Radio Sydney (17.7).

In Melbourne, JJJ was also #1 in the 18-24s with 21.5%, and was 2nd in 25-39s with 11.9% (behind Fox’s 15.3%). In the 40-54s, Gold scored 17.2% (+2.6), well ahead of all other stations, with Smooth rating only 7% (-0.9).

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From Nine:

2GB and 3AW dominate Survey 1 as more people turn to talk

It’s the best start for Talk Radio in 20 years, with 2GB and 3AW off to a flyer in Survey 1 of the radio ratings in 2022.

GfK Survey 1 of 2022 reveals Nine’s talk stations increased total audience by 9% year on year, and 17% in the key advertiser demographic of People 25-54.

In Melbourne, Breakfast with Ross Stevenson and Russel Howcroft recorded a 23.4 Share – easily Number 1 and the best result for 3AW Breakfast since current ratings began in 2004. Mornings with Neil Mitchell was clear No. 1 with 17.9%

In Sydney, Ben Fordham Live has posted 2GB’s best Survey 1 Breakfast result in more than ten years – up 0.5 to 19.0%. Ray Hadley, who last week celebrated 20 years on Mornings at 2GB, notched up his 139th consecutive survey win with a 14.9.

Brisbane’s 4BC grew its audience to 8.2% – its best Survey 1 result since 2009. The Ray Hadley Morning Show is No. 1 with 11.2%. While Breakfast with Neil Breen’s 9.9% share is up 2 points on Survey 1 of 2021.

Perth’s 6PR now has 24% more listeners than Survey 1 of 2021. Breakfast with Gareth Parker and Mornings with Liam Bartlett have increased their year-on-year audiences by 17% and 13% respectively.

Greg Byrnes, Nine Radio’s Head of Content, says: “This is our strongest start to a survey period since 2004. In Melbourne Ross and Russ have achieved 3AW’s best ever survey one breakfast result. And in Sydney Ben Fordham’s result is extraordinary, given it is the best survey one result in Sydney Breakfast since 2011.Right across Nine Radio our teams work tirelessly to deliver the most trusted news, information and companionship and it’s encouraging that our listeners have responded in record numbers.”

2GB 873 has started the year as Sydney’s No. 1 in Sydney with an audience share of 13.8%. This is 2GB’s 139th consecutive survey win.

  • Ben Fordham Live is Sydney’s No. 1 breakfast show with a share of 19.0% – up 0.5 points.
  • The Ray Hadley Morning Show retains its unbroken run as No. 1 morning show with a share of 14.9%. This is Ray’s 139th consecutive survey win.
  • Afternoons with Deborah Knight is Sydney’s No. 1 afternoon talk show with 8.5% (Mon-Fri 12.00pm-3.00pm).
  • Drive with Jim Wilson was up by 0.6 with a share of 7.7% (3.00pm-6.00pm).
  • Money News with Brooke Corte is No. 1 in its timeslot with a share of 10.0%.
  • Nights with John Stanley is a dominant No. 1 with 20.9% – up 1.5 points (Mon-Thurs 8.00pm-12am, Fri 7.00pm-11.00pm).
  • 2GB Weekends is No. 1 with a share of 13.9%.

Source: GfK Radio Ratings, 2GB Sydney Survey 1 2022, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN Fri 7pm-11pm, Sat-Sun 5.30am-12MN, Market Share %, AP10+

3AW remains No. 1 across Breakfast, Mornings, Drive, Nights and Weekends. The station is the No. 1 radio station in Melbourne recording an audience share of 15.9% in Survey 1.

  • 3AW Breakfast with Ross Stevenson and Russel Howcroft continues its outright dominance with a share of 23.4% – the best ever survey one result (Mon-Fri 5.30am-8.30am).
  • Neil Mitchell recorded a share of 17.9% to be a clear No. 1 in mornings (Mon-Fri 8.30am-12.00pm).
  • Dee Dee Dunleavy is No. 1 afternoon talk show with a share of 11.7% (Mon-Fri 12.00pm–3.00pm).
  • Tom Elliott is No. 1 in drive with a share of 14.3% – up 0.3 (Mon-Fri 3.00pm-6.00pm).
  • Denis Walter is a dominant No. 1 at Night with a share of 15.8% (Mon- Thurs 8.00pm–12.00am, Fri 7.00pm-12.00am).
  • 3AW Weekends is also No. 1 with a share of 14.0%.

Source: GfK Radio Ratings, 3AW Melbourne Survey 1 2022, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN Fri 7pm-12MN, Market Share %, AP10+

4BC 882 posts a share of 8.2% among all people 10+ – its best survey one result since 2009.

  • Breakfast with Neil Breen had a share of 9.9%.
  • The Ray Hadley Morning Show is No. 1 in Brisbane with a 11.2% share – up 0.1 (Mon-Fri 9.00am-11.00am).
  • Afternoons with Sofie Formica had a share of 6.6% (Mon-Fri 11.00am–3.00pm).
  • Drive with Scott Emerson had a share of 5.8% – up 0.3 (Mon-Fri 3.00pm-6.00pm).
  • Nights with John Stanley is No. 1 in its timeslot, with a share of 13.1% – up 3.7 (Mon-Thurs 8.00pm-11.00pm, Fri 6.00pm-10.00pm).

Source: GfK Radio Ratings, 4BC Brisbane Survey 1 2022, Mon-Fri 5.30am-9am, Mon-Fri 9am-11am, Mon-Fri 11am-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-11pm Fri 6-10pm, Sat-Sun 5.30am-12MN, Market Share %, AP10+

6PR 882 continues to dominate Talk Radio, with Survey 1 seeing the station posting a 7.8% share.

  • Breakfast with Gareth Parker recorded a 10.0% share (up 0.1 points). .
  • Mornings with Liam Bartlett continued as Perth’s #1 Mornings talk show, with a share of 9.2%.
  • Steve Mills in Afternoons in afternoons recorded a share of 7.2%. (Mon-Fri 12.00pm-3.00pm).
  • Perth Live with Oliver Peterson had a share of 6.5% share. (Mon-Fri 3.00pm-6.00pm).
  • The Nightshift with Tod Johnston drew a share of 9.5% (Mon-Fri 8.00pm-12.00am).

Source: GfK Radio Ratings, 6PR Perth Survey 1 2022, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Fri 8pm-12MN, Market Share %, AP10+

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No, we most certainly were not. I cannot listen to 96FM. It’s very clear they’ve gone after the old MIX94.5 audience, which is fair enough (they had MIX’s old GM, the old breakfast show, the old music director and other announcers). But to listen to the station is just painful. It is so boring! The announcers sound bored, the production/voiceovers are boring, and the music is the same overplayed, boring rubbish that MIX played for years. With any luck, this is just one of those anomalies that happens from time to time.

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Looking at the timeslot breakdowns for 97.3 the breakfast slot had one of the smallest drops from the previous survey. Ind the demos there was a massive drop in 10-17 with a drop of almost 10 points.

On DAB 97.3 80s and 90s both posted big gains in cumulative audience. Notable that none of the 97.3 streams on DAB (incl FM simulcast) include the KIIS brand.

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Breakfast (weekdays) is a platform (anchor) for the other shifts that follow. However, weekends is down a massive 5.3 points.

Is it possible that the retirement of Bob Gallagher was so significant to listeners that they abandoned 97.3 in protest? Perhaps Bob (and his personality) was synonymous with 97.3 and therefore a lot of listeners decided to KISS the station goodbye.

*** I knew Bob when we worked at the same AM regional station in the mid-seventies. Charismatic sort of guy. ***

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I think the 4BH result might be a blip. Same as 4KQ which often bounces around, up a percent in one survey, down the same the next.

I think the problems are bigger at 97.3

IMO they’ve gone the wrong way with 97.3. Should have gone Pure Gold, not KIIS. Similar to 96fm

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Well done Fox Melbourne.

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That is exactly what I was thinking. With 4KQ on the market River 94.9 could them be affiliated with the KIIS network, but ARN see the KIIS network as more marketable then Pure Gold.

But the situation in Brisbane is they cannot have both networks unless Ipswich and Brisbane merge, and the Nambor licence area is redrawn to not overlap with Brisbane.

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OT, but back in 2012, SCA tried to get ACMA to change the licence area boundaries of Nambour RA1 in order for them to be able to keep the Sunshine Coast stations. They have failed in their attempt.

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Exactly, so ARN had to choose between Pure Gold and KIIS for 97.3, so 97.3 became KIIS 97.3.

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