You can’t possibly know that. You don’t know how people take things. Everyone’s different. Words hurt some people more than others. Especially if hard work and effort is trashed by people and that work means the world to you.
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consequence:
importance or relevance.
Not saying it can’t hurt someone’s feelings, but ultimately no criticism posted here is by industry leaders or anyone of any significance to the shows being made. Most people here are merely viewers.
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I don’t think that matters to be honest. Comments from viewers probably affect people like Leo and Rob more than comments from industry leaders.
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Look, I’m going to let this go and move on (and also I’m not going to go through all the forums to find examples), but I can only speak from my own perspective where it has felt some of the commentary on this forum has been personal, not based on the product.
And it’s really not a drama if you didn’t like the BRR or ARR show. Honestly fine - I don’t expect everything I do to be liked by everyone. In fact it’s better if what you do divides people as at least it’s not bland.
I’ll leave it at this and just say there must be a reason why members of MediaSpy feel the need to reach out to me through other social media channels and apologise for the comments that are made here.
But maybe they are overreacting as well.
Let’s move on… have a great weekend everyone and maybe you’ll join us for the final episode?
I look forward to your feedback - good and bad.
PS: We did a big article on the TVBB website about 10’s claims of Undisputed. Under 50s which has generated a LOT of discussion within the media, especially at executive levels. That might be something you guys could talk about and react to? I don’t think you guys have paid any attention to that one, but that is the topic doing the rounds in the industry at the moment.
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True - I shared your story in the relative thread the other day, but it didn’t generate any conversation.
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Which surprises me considering 10 has pinned its strategy around the claim for advertisers.
The fact they have been caught in a lie could cost the millions and I would have been interested to see whether the people on this forum agree with my analysis.
That’s what mediaspy used to do.
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I’d like to add to this conversation as I’ve thought about this for a bit. Since CBS’s merger with Viacom to form ViacomCBS in late 2019 with the change of management to follow soon after, I feel like 10 has lost part of its “TV wild child” image since the Network-wide rebrand in October 2018, which they had heavily reiterated was back to refresh their image.
From the promo editing style, voice overs, and overall general brand personality, felt like a breath of fresh air. The programming at the time also felt reflective of this too.
Now, it currently appears that 10 is trying to appeal to an older audience at times as they did pre-Rebrand, which feels like a departure from 2018/2019.
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Broadcasters fudging the truth when it comes to ratings isn’t exactly a new phenomenon - it’s not a surprise that the industry is talking about it when all three commercial networks would like to think they could make similar claims.
Exactly, the hyperbole can be seen from space. No need for a detailed discussion about predictable marketing spin. Also, overestimating the reach of linear tv. None of my friends watch anything on the old channels. So many people go about talking like it’s still the 90s with zillions of Australians watching FTA each night.
Undisputed. Under 50s. tells you nothing other than that
a) 10 ViacomCBS (or whatever its called this month) is undisputed. What in, we don’t know.
b) 10 ViacomCBS target under 50s. This is mostly true.
It’s deliberately vague so as to not tell a lie (ie. “10 ViacomCBS is #1 with under 50s” is a clear lie)
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There’s a difference between fudging and an outright lie.
@blackbox I am devastated to hear the news about ARR. I have watched every episode since day 1.
Regardless of what others say, I really enjoy the product you produce. It is sad to see this format not make money. You are definitely onto a winning format.
Also really enjoying the TV Blackbox podcast. I really feel the podcast has re found it’s feet this year. Particularly love the insight into the ratings. Really keen to hear you guys dissect this new rating system data that was released this week.
Anyway keep up the great work. I really believe you are under utilised and one of the networks should be employing you and utilising your expertise and knowledge.
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However in years gone past, members also didn’t have restrictions in the data shared. Whatever was online became common property, so to speak. Makes it a lot more difficult to collate, drill the detail and provide food for thought/discussion.
I remember (mid/late 2000s) every week religiously reading Seven’s weekly ratings report which would drill down into most prime-time timeslots with many also showing demo breakdowns between 7, 9 and 10. Never seen a better ongoing ratings presentation from a network since.