You’re right. Poor 4SB has been used and abused for many an experiment over the decades due the lack of local ownership and lack of understanding the local market.
FM 90.7 Crow FM, a community station is well out in front when you hear both program quality and client value of sponsorship announcements.
About time for LiSTNR. Nine Radio (3AW and 2GB apps) and SEN already have live low latency options for live sport.
SEN indeed were the first with their SEN Stadium and SEN Sync product but finally the other broadcasters have jumped on.
I believe the ABC will also offer something for the Cricket through the CA app maybe?
Nine new streams have been added, bringing the number of LiSTNR-exclusive streams to 87.
50s Hits: Elvis Presley, Chuck Berry, Buddy Holly and more. Step back to the era of jukeboxes, drive-ins and rock ‘n’ roll that changed everything.
Afrobeats: Tyla, Tems, Wizkid and Ayra Starr. The hottest Afrobeats taking the world by storm.
Backyard BBQ: INXS, Jack Johnson, Ocean Alley and more. Warm, easy vibes for the perfect Summer BBQ soundtrack.
Café: Flat white, caramel latte or iced matcha – whatever your order, this is the playlist delivering your favourite coffee house vibes.
Chill Jazz: The soundtrack for pretending you’re in a classy lounge instead of your kitchen.
Crooners & Swooners: From Frank Sinatra to Michael Bublé, Aretha Franklin to Rod Stewart. Classic voices and modern romantics - smooth tunes made to swoon.
Easy Office Vibes: Chill, upbeat tunes everyone in the office can agree on.
Fans of Lady Gaga: Dua Lipa, Rihanna, Bruno Mars and more. If you love Mother Monster, get ready to dance, shine and feel unstoppable.
Pool Party: Calvin Harris, Katy Perry, RÜFÜS DU SOL and Harry Styles. Bringing the good vibes to your Summer pool party.
Genuine question. Does anyone use any Hit/Triple M/Heart/LiSTNR station that isn’t on DAB+?
There are now another 19 streams. LiSTNR now has 106 streams - they’ve cracked triple digits!
Fans of Ed Sheeran: Lewis Capaldi, Shawn Mendes, Taylor Swift, Vance Joy. If you love Ed, this is your home for honest lyrics, big emotion and unforgettable hooks.
Focus: Ambient textures and steady sounds to help you lock in and stay deeply focused.
Grace & Glory: Lauren Daigle, Jelly Roll, Cory Asbury and more. Uplifting worship songs to ground you, lift you and fill your day with faith.
Grunge: Nirvana, Pearl Jam, Soundgarden and Alice In Chains. Raw, loud and unmistakably 90s.
Happy Hits: Bruno Mars, ABBA, Jamiroquai and Pharrell Williams. Feel good songs that spark joy – it’s sunshine for your ears.
Heavy AF: Bring Me The Horizon, Parkway Drive, Polaris and more. Modern metal turned up to the extreme.
Hot Girl Walk: Dua Lipa, Calvin Harris, Doja Cat and more. The playlist you need to absolutely own your HGW.
Indie Pop: sombr, Clairo, Lola Young and more. Mellow, modern and effortlessly cool, this is the indie pop you need.
Kids Hits: Taylor Swift, HUNTR/X, Benson Boone and more. All the school disco favourites (minus the Baby Shark), the whole family can enjoy.
Main Character Energy: Beyoncé, Lizzo, Miley Cyrus and more. Big, bold and iconic anthems for when the spotlight is unmistakeably on you.
Movie Hits: All Saints, Phil Collins, Adele and Elton John. Heard it in a movie? You’ll hear it here. The iconic songs that made movie moments unforgettable.
Number 1s: Rihanna, Kylie Minogue, The Weeknd and Taylor Swift. Certified bangers only with every song a #1 hit.
Passenger Princess: Sabrina Carpenter, Tate McRae, RAYE and more. The ultimate co-pilot soundtrack for living your best life from the passenger seat.
Pop 101: ABBA, Britney Spears, Madonna, Justin Bieber. The essential pop hits you need to know in your lifetime.
Pump Up: Rage Against The Machine, Kendrick Lamar, Fred again.. and Eminem. Big attitude and raw energy – the ultimate playlist to get you fired up.
RomCom: Natasha Bedingfield, Olivia Dean, Laufey and more. Romanticise your life one song at a time with feel good tracks straight out of a RomCom.
Sleep: Soft, gentle soundscapes designed to quiet your mind and ease you into a deep rest.
Soft Rock: Fleetwood Mac, Coldplay, Eagles and Matchbox Twenty. Laid back, iconic soft rock made for easy listening.
Wind Down: Calming tunes to help slow the pace and settle into your wind down time.
I’m sure those Tooheys tongue-evoking ears will get a thrashing across the Screens of Seven. At least it’s demonstrably not AI slop.
LiSTNR. Because your ears have brains.
SCA has unveiled an innovative new brand campaign for LiSTNR, Australia’s leading audio brand, launching on Wednesday, January 28.
The fully integrated campaign, celebrates LiSTNR’s deep understanding of Australians’ diverse listening tastes, highlighting how LiSTNR creates and curates content locally for every mood, moment, and interest. “What Aussie ears want to hear” is a brand platform that reinforces LiSTNR’s position as Australia’s leading audio brand, connecting with audiences wherever they are. The campaign will roll out across TV, cinema, digital, social, out-of-home, radio and digital audio.
The campaign, via AMOK Creative, brings LiSTNR’s personality to life through inventive, playful creative, personifying the unique audio tastes of Australians via visually arresting “singing ears”. The unique tastes of each ear reflect the diversity of Australian listeners, from RnB loving commuters to footy-enthusiastic remote workers, bringing a visual representation to the platform’s rich, locally curated audio content and celebrating the uniquely personal experience of listening.
The singing ears were crafted locally through a unique blend of practical and visual effects. Physical, oversized silicone ears were created and puppeteered in rhythm with the music, then seamlessly integrated into the final scene. The films were created in collaboration with Hooves and Electric Sheep Music, while all other campaign assets were developed in-house at SCA.
The campaign kicks off on January 28th running in bursts for the remainder of the financial year and beyond. The integrated campaign will run nationally across free to air, BVOD and subscription TV, Hoyts cinemas, YouTube, TikTok, Meta, Hit, Triple M and LiSTNR. In Sydney and Melbourne it will run on large and small format OOH and transit.
Naomi Gorringe, SCA’s Head of Marketing said: “In a media landscape flush with advertising messages, this campaign is designed to grab peoples’ attention and entertain them. By turning the intimate act of listening into something visible, unexpected and unmistakably LiSTNR, we’re showing how deeply we understand our audience and their tastes. Marketers now know ‘the extraordinary cost of dull’, so we set out to create something far from it – it’s bold, memorable, and entirely ownable, exactly the kind of creativity that positions LiSTNR as Australia’s leading audio brand.”
Michael Dawson, Creative Director at AMOK Creative added: ‘Given there are some global players in this category, standing out was non-negotiable. We set out to create a campaign that was bold, memorable, ownable…and a little bit weird. We found some very willing production partners in Hooves and Electric Sheep, and had a lot of fun bringing the concept to life.’
Stephen Haddad, SCA’s Chief Operating Officer said: “LiSTNR is Australia’s leading audio brand because we truly understand what Australians love to listen to. Built on the scale and diversity of our audience, LiSTNR brings together over 800 podcasts alongside live sport, music and news to soundtrack every mood, moment and interest.
“This year marks an exciting new phase of growth for LiSTNR, as we continue to expand our podcast offering and invest in innovation that makes listening more personal, intuitive and impactful. This campaign brings that to life, celebrating the deeply personal relationship audiences have with audio.”
LiSTNR is Australia’s leading digital audio platform, offering free, compelling content including SCA’s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news, and more than 800 podcasts from top Australian and global creators. With over 2.4 million signed-in users and a total LiSTNR Audience Network reaching an estimated 10 million people each month, LiSTNR delivers highly personalised audio experiences for every mood, moment, and interest.
LiSTNR’s new brand campaign launches on Wednesday January 28, link to the TVCs here
The dope who said SCA only does local news bulletins due to legislative requirements.
Can only hope for the sake of radio he’s gone faster than Grandpa Totters’ long run of luck.