7XXX (Magic/Heart/Triple M) started as a horse racing, and AM to FM conversion.
The TAB sold the license to Great Southern Land Broadcasters, licensees of 7TTT in Hobart when they were able to turn their horse racing service into a HPON license.
Great Southern Land rebranded the TAB FM station and called it “Magic 107.3” and was a classic hits station, it was a big success.
Great Southern Land sold to RG Capital, and they ran Sea FM and Magic Brands. When RG merged with Austereo they changed the Magic brand to Heart 107.3, from memory the only ‘heart’ branded station in the network.
Sea moved to HIT branding, Heart was cleansed to Triple M branding with the rest of the regional network…
Will Triple M become Heart again……can’t see that happening….
I might not be the key demographic for heart, but I’m quite liking it. It feels like something you would hear trying to find a radio station to listen to while driving through a country town.
With the launch of HEART digital, i wouldn’t be surprised if the HIT Network gets rebranded as the HEART Network ala the same name of the radio network in the UK as the HIT Network in the early part of this decade used the “THIS IS HIT” Jingle which was similar to the “THIS IS HEART” jingle in the mid to late 2010s.
I don’t think this will happen. Tim Lee shared on socials a little while ago new idents that were being rolled out positioning hit as being more top 40.
ive had it on at work. i don’t mind the music, but i feel like it needs at least a TOTH news bulletin and traffic, at a minimum. at the moment it just feels like an ipod on shuffle.
if they want to be serious with this they need to have more than just an ipod playing music. smooth works on DAB because they fill a gap in the market and treat the service as a “proper station” - if i want wall to wall music thats what itunes is for
For the first time LiSTNR’s new in-stadium live streaming technology will deliver ultra-low latency streams directly to their audience in the ground so fans attending the Ashes can enjoy the Triple M call in real time, without delay.