Sounds like you’ve been sucked in by the CRA ads. Bless your cotton socks.
CRA will tell you that more Australians are listening to radio than ever.
Love those ads.
1 Like
I think KJ will be in Brisbane next year or whenever current contracts expire.
Robin, Kip and Corey need bring ad revenue that will pay the shows wages, on top of being higher than what KJ are forecasted to bring in. As well as giving ARN the confidence that they can do it long term.
I dont think the show is strong enough to do that. Only thing that will save them is how low ARN think the ratings and revenue will drop in Brisbane after seeing what happened in Melbourne
1 Like
I reckon this year.
- And I think many listeners are ready for it too. TBH RK&C is 2nd rate by comparison.
1 Like
But KIIS97.3 Breakfast is rating higher than the networked KIIS101.1 Breakfast show right now. And has been for years now.
Come on ARN. Make up better excuses than that.
7 Likes
Yes agree. And actually the real reason 97.3 is struggling a bit in the ratings overall is that they’ve changed the music to match KIIS. It won’t work. People are leaving the station because it’s a carbon copy of Nova and B105. 3x CHR stations in Brisbane is unsustainable, and stupid. 97.3 would be a clear number one if it went back to a proper AC format.
6 Likes
Agreed. It is the worst kind of blackmail. ARN have KIIS-ified 97.3FM and this is what is/will cause the ratings demise. Not due to the breakfast show’s poorer performance.
But management won’t see it that way - any excuse to drive out localism to pay for K&J’s wages.
5 Likes
The problem is ARN have backed themselves into a corner where they’ve committed so heavily into 1 show, it’s now weighing the entire network down. They were so eager to secure K&J that they forgot their due diligence across other markets. The entire industry knew K&J would flop in Melbourne, yet ARN forged ahead. We know K&J won’t be a juggernaut in Brisbane (may perform better than Melbourne but not top 3), yet it’s likely they will forge ahead there too, because they need to leverage their star team as much as possible, learning nothing from the Jase & Lauren fiasco.
It all boils down to this - radio has always sold itself on localism, but these shareholder-driven corporate entities have been so blinded by creating national network brands, they’ve forgotten why people tune in to their local stations. SCA boss John Kelly’s recent comments on localism prove just how out of touch these bean-counter CEO’s are, always opting to axe content and creators over salespeople and executives, because they’re seen as the liabilities. Well now ARN has a $200m liability in K&J because the overestimated the reach of their star Sydney duo, and the rest of the business is paying the price.
4 Likes
And they let them run absolutely rampant at one of the most pivotal points in their career. I still think the claims of #1 were well out their reach, but had they launched in Melbourne with less outrageous content they’d have had a much better chance of keeping the listeners that did come to sample their product, and would have had much less negative press. They’d have at least had a reasonable base to work with rather than the poisoned market they have now where a significant chunk of their potential audience will never return even if they make significant improvements.
4 Likes
I know 97.3 is not the official emergency broadcaster etc. (that’s the job of the ABC), but the fact that Robin and Kip with Corey Oates is still on air has meant that they’ve been able to cover the cyclone - interviews with the Lord Mayor, taking calls from people around how they’re feeling etc. - I think that stuff still matters (well it should anyway) and it wouldn’t be possible if they piped K&J into breakfast here.
I think it’s a bit of a failure of government that the metro stations are excluded from the local content quotas that the regionals have. I guess the laws were probably written at a time when it was assumed that this level of networking would never happen to capital cities.
8 Likes
Yep 100% spot on. The gross negligence of ARN mismanagement in standing around like stunned mullets while the company talent K&JO went completely rogue last year is scandalous, especially for a public listed company. I’m a Sydney guy but had many business dealings in Melbourne. The two cities are completely different in so many ways. It would have been hard enough for K&JO to succeed in Melbourne even if they had toned down their usual Sydney Sin City style content just a little … but they may have had a chance that way. But noooooo, instead, they went the other way to Smut Central while the useless ARN corporates just made excuses for it. Trashed the brand and the share price too. Great work ARN clowns.
5 Likes
And, I don’t know, visited the market? Done some promo in-person, show the slightest amount of care for the nation’s second biggest city.
2 Likes
The trio will be broadcasting throughout the weekend.
7 Likes
First time in a long while I’ve seen KIIS care about being local.
Good on them.
6 Likes
“And the entire team”… excluding 9am-5am folk from ARN Sydney.
Goodness knows what’d happen if Alfred was hitting Melbourne. There’d be no dedicated local programming to keep listeners updated on 101.1FM.
5 Likes
Its Kat Markey filling in again for Gordie this week on KIIS
3 Likes
She’s better thsn him. In fact, anyone would be better than him. 
More changes at 96FM, appears Russell Clarke is no longer at the station. His show page has been deleted from the website too – https://www.96fm.com.au/shows/russell-clarke/
So far… Gordie is live in KIIS Syd and Melb today and theres other guy on air right now on KIIS BNE
1 Like
That’s because KIIS 97.3 is live and local during the course of the Cyclone Alfred emergency.
1 Like
What? It’s over now. What else is there to say?