The thing that really fascinates me is how a show with two presenters aged 49 and 53 is still able to have relevance and dominance amongst Sydney listeners over half their ages!
In breakfast:
18-29 … KJ #1 with 20% of the cume.
30-39 … KJ #1 with 22% of the cume.
40-49 … KJ #1 with 19% of the cume.
50-59 … KJ #3 with 12% of the cume (WSFM#1, Smooth #2)
They could do what they wanted because they were always so dominate, failing in a major market when they want to roll out further makes them vulnerable and people questioning the massive deal.
They are now seen as less than a sure bet, that hurts.
SCA/ARN/Nova/Nine regularly share ‘rough’ revenue figures with each other fortnightly to allow for them to gauge the market - ARN has been missing from this for a few fortnights (as an aside, wonder if the ACCC would be interested in this)
Article seems to suggest that the MFW campaign is having an impact, CEO Ciaran Davis denies this
Davis also denies that ARN has been distracted by the SCA bid
Davis said that there are no plans to change course, drawing parallels with Christian O’Connell who took 18 months to get to the top of the ratings
It’s annoying how they try to justify the K&J networked breakfast with Christian’s show. They’ve never tried to network Christian’s show into other markets as yet so it’s such a false comparison.
I’m also very surprised that the major operators compare rough revenue figures. I would think the ACCC would be interested. Imagine if it came out that banks did this.
Surely ARN are smart enough to know there’s differences between Christian who despite his radio experience was relatively unknown in Australia vs K&J who are very much well known.