It’s very much declining in popularity.
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That was American radio in the 1990’s and 2000’s. Opie and Anthony, Howard Stern et al., networked shows and outside broadcasts, women taking their tops off and getting body parts signed by the announcer, live broadcasts from the Playboy Mansion, plenty of dirty talk and edgy content, all that good stuff. It all worked back then and rated highly.
Unless I’m out of the loop, that style of American radio doesn’t really exist anymore, and KIIS is trying to emulate what worked back then, but so far, is looking unlikely to succeed (outside of Sydney).
For what it’s worth, I’m not against it, and it wouldn’t bother me at all if content like this still worked, but if people no longer want it, it’s fighting a losing battle.
By the way, after I typed all this, I quickly asked ChatGPT for its opinion, and it’s like it read my mind:
Q: American talk radio during the 1990’s and 2000’s era had some very dirty and raunchy shows. Do they still exist today, and if not, when was the decline?
A: Yes, during the 1990s and 2000s, there were several American talk radio shows known for their raunchy, edgy content. Shows like Howard Stern’s “The Howard Stern Show” and the “Opie and Anthony” show were famous for pushing boundaries with explicit material and controversial topics.
In terms of whether these types of shows still exist today, there has been a noticeable shift. The decline of raunchy talk radio can be attributed to several factors:
Regulatory Changes: The Federal Communications Commission (FCC) tightened regulations and increased fines for indecency in the early 2000s. This made it more difficult for radio shows to broadcast explicit content without facing significant penalties.*
Media Fragmentation: The rise of digital media and online platforms has changed the landscape. Podcasts, streaming services, and satellite radio offer more freedom for explicit content without the same regulatory constraints as traditional terrestrial radio. For example, Howard Stern moved to SiriusXM Satellite Radio in 2006, where he could broadcast more freely.*
Changing Audience Preferences: Over time, audience preferences have evolved. While some listeners still enjoy raunchy content, there’s been a growing demand for different types of programming, including more politically-focused or family-friendly content.*
So while traditional terrestrial radio may have seen a decline in explicit and raunchy talk shows due to these factors, the content still exists in other formats, particularly in the realm of podcasts and satellite radio.
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And…
Remember when Austereo did “iPee for iPod” on their 10-17 targeted night show, national hot 30 by that time and pulled the comp as contestants died overseas due to ingesting too much water?
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Base and simplistic a couple more adjectives.
Bottom of the barrel lack of standards for sure.
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The opinion piece probably goes a bit too far, going overboard on stoking parochialism. What do fellow contributors here think?
I think it’s on point
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‘I was in the car the other day, it was the weekend and their best (Kyle & Jackie O’s) of was on and I just turned it off straight away’ he tells the Herald Sun.
‘I had kids in the car on the way to sport and in the first 20 seconds it was stuff I did not want my kids to hear, so whether I wanted to listen to them or not, I couldn’t.’
Jase wouldn’t be telling porkies now would he? Since when is Kyle and Jackie O replayed during the day on the weekend?
Not to mention why would he even have it on KIIS?
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Why can’t he sample others? It’s important to know what your comp are doing, plus it could have just been curiosity?
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Okay, sure, that’s fine but my main point was how long has KJ been on weekends during the day?
Maybe he put the podcast on?
He says “I was in the car and their show was on”. Not, I put it on.
He specifically mentions best bits. The podcast is the full show.
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Perhaps KIIS plays best bits during the day?
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And if he only listened for 20 seconds maybe that shift was playing a “highlight”?
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Maybe it was a promo?
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KIIS air KJ Best Bits on Saturday mornings (in Sydney at least)
When?
The schedule has:
Saturday: 6-8am Zach and Dom, 8-10: Chris and Amy
And Sunday: 6-8: iHeart Aus and 8-10: Chris and Amy
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In recent times it has been 4am Tuesday - Saturday. It is a replay of their HoP.
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Could it be that the HoP is apart of that iHeart Aus program?
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Should we rename it to Piis101.1 and Piis1065?
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I thought its at midnight the replay of KJ Hour of Power.
I think around 4am is the Pick up replay