If KIIS is struggling in Melbourne to rival stations, perhaps it could rebrand to 3DB 101.1, maybe with some more uniquely Melburnian presenters and a youth focused music format. I think that the KIIS name is too Yankee for Australian radio.
If KIIS is struggling in Melbourne to rival stations, perhaps it could rebrand to 3DB 101.1, maybe with some more uniquely Melburnian presenters and a youth focused music format. I think that the KIIS name is too Yankee for Australian radio.