International Sports Presentation

Not TV, but radio internationally:

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XFL Championship graphics

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EPL in Korea

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That’s Korean graphics for English Premier League coverage. Based on the sponsor’s logo it was a Manchester City match.

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Though this might be interesting - for the last couple of years in State of Origin, Sky NZ has shown the Nine feed on Sky Sport 1 start to finish and on Sky Sport 4, they’ve shown the Fox build up, before switching to Nine for their build up and the game itself, then cutting back to Fox for their post game show. The above video is how they crashed out last night from the Nine coverage back to Fox.

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Why can’t they just show the Fox feed live? Being a international broadcaster you would assume they could do this.

Are you serious?

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Hey, it was just a question haha.

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I don’t think that would fly or be allowed. And I’m not sure it would be produced for live/transmitted externally.

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Sorry haha. Why would they broadcast it though?

TNT’s NHL coverage on ESPN for the Stanley Cup finals as part of the NHL ESPN/Turner deal in the US. Previously NBC/NBCSN aired it. ESPN airs in odd-numbered years while TNT shows it in even-numbered years.

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TBS and TruTV simulcasting TNT’s coverage of the finals, not sure why ESPN ANZ took the feed with the TBS watermark though.

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ESPN had their own pre-game show before switching to the TNT feed.

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Yeah but why are they taking the TBS feed? Maybe it didn’t include the pre/post show?

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That is most likely what is provided to them for whatever reason. I doubt they get to choose which watermarked feed is provided to them.

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On the baseball front, the San Diego Padres local broadcast has been taken over by MLB Network, and they are using a modified version of their graphics package:

The MLB Network version for comparison:

As discussed in other threads, Diamond Sports, owners and operators of the Bally Sports group of RSN’s, had filed for bankruptcy. On Tuesday, they missed a payment deadline for their broadcast rights for the Padres, leading to the MLB taking over operations.

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An end of an era for British sports TV. Today was the final big live broadcast for BT Sport, with the UCL Grand Final in Istanbul. Although most coverage was done in-site on the host city, many portions of the coverage came from the BT Sport HQ in the Timeline TV Studios at the Queen Elizabeth Olympic Park, including their sprawling and enormous studio.

Over the last month, many of BT Sport’s stalwarts, including Premier League soccer, UEFA club tournaments and Rugby Union coverage, have been waving final goodbyes with long montages, in some cases with special musical performances.

BT will eventually sign-off live coverage production with coverage of the MLB London Series in two weeks’ time (in association with ESPN), before airing retrospective programming. On July 18, the BT Sport channels will be renamed as TNT Sports, being the most visible sign of the JV formed with Warner Bros. Discovery and Eurosport, as part of BT’s needs to focus on its telecom business. Additionally, the new channels will operate from Eurosport’s premises on Chiswick Park (West London), and will have new presenters and production teams.

TNT Sports will continue outsourcing some coverage production to indie companies, with rugby union coverage produced by Gary Neville’s Buzz16, but the bulk of coverage (including all EPL and UEFA tournament coverage) will be produced by Eurosport teams.


BT’s landmark £738m deal for a slice of Premier League coverage was the starting point for the telco to branch into content provision. It began increasingly acquiring top-flight rights and eventually bought ESPN’s operations in the UK, allowing a starting point for them to build the network. BT’s vast resources and client base led to BT Sport’s 10-year tenure being successful, with a wide number of BT customers signing up for the launch and Sky and Virgin eventually welcoming a deal with the telco, making it a more successful launch than those of the ITV Sport Channel, ESPN and Setanta Sports.

When it launched back in 2013, BT Sport offered a new style of presentation on the same vein Sky did for its Premier League coverage back in 1992. Unlike Sky’s formal but entertaining presentation, BT had a fast-paced, fan-skewing attitude to presentation. Many studio shows (including EPL coverage) had live studio audiences and a down-to-earth approach. It signed high-profile names like Jake Humphrey, Clare Balding and Danny Baker to host personality-driven shows, and its tone of voice was direct and more inclusive, with less formal presentation.

The £330m studio complex, with sets from Simon Jago, employed innovative presentation techniques, including a unique virtual pitch; it was also UHD-ready from the outset. BT Sport was also a pioneer in implementing new broadcasting tools, including live UHD broadcasts, AR and VR, Dolby Vision and Atmos production, and an app featuring innovative enhanced- and second screen elements which were lauded in the industry.

Eventually, much of the looser style was toned down over time: with BT acquiring UEFA tournament rights, the studio audience was out during pre-game and post-game shows, and some elements of presentation became more formal, with finals coverage being anchored on a suit-and-tie code.

Its visual presentation embraced minimalist title sequences, either normal openers in a fast paced styling with heavy editorial customization, or simply overlaid graphics run over studio or ground shots, as well as taking popular rock and pop songs as short but distinctive theme tunes. It also differentiated from Sky by placing its EPL graphics entirely on the bottom (including scorebar and DOGs) and in fully dark mode, and it featuring live performances during wraparound shows and often during season closing montages.

Agencies like Wonder Creative, Red Bee Media, and DixonBaxi were an important element on building the channel’s unique styling, with its branding elements fully embracing its unique “Grandstand” feeling into its branding.

Sadly, as the relaunch as TNT Sports is underway, many of its unique style elements will be lost, but will certainly be a part of British TV sports history. TNT Sports is set to take on the same Eurosport style of presentation, with a more restrained approach and adopting many of its show elements and ingredients (some of which have been lauded too, like their Eurosport Cube XR studio).

It also plans to share more resources with Eurosport UK, including cross-promotion (something being already seen during the last few weeks on the BT channels, Eurosport and Discovery+). Its logo is more in line with Discovery’s network logo designs, with its logo design taking the TNT logo and with a restrained approach to design, including a custom version of Gotham. Eventually, the plans is to merge the British Eurosport channels into TNT Sports, with these channels adopting the name after the 2024 Olympics (still no fixed date).

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I believe they were looking at 2026 (following the Winter Olympics and presumably mid year post-football season).

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Similar style to Sky News Australia

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